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Book part
Publication date: 9 February 2023

Zuzana Kvítková and Zdenka Petrů

Online reputation management (ORM) plays a significant role in the tourism industry. Tourists are more and more interested to express their opinions about their…

Abstract

Online reputation management (ORM) plays a significant role in the tourism industry. Tourists are more and more interested to express their opinions about their experiences/satisfaction not only with their friends but also on social media. ORM is largely used not only by tourist destinations but also by other companies operating in the tourism industry. This chapter aims to draw attention to the importance of intermediaries in tourism, their reputation in general, and especially their ORM and its specifics. This contribution also characterizes different types of intermediaries and their different roles in the distribution process of tourism services. These roles are important and can be even more significant in the “new normal” post-COVID-19 time. In the scientific literature and research, there is not much attention given to intermediaries as a whole and even less to their ORM and its specific solutions. But practical contributions can be found. Due to the specific activities and roles of different types of intermediaries, also their reputation is influenced not only by tourists but also by their suppliers. Their ORM has also some specifics and needs specific solutions. Their reputation is depending not only on customers' satisfaction with their own services but also on the reputation of tourism service providers, whose services they offer and mediate either individually or in the form of their own product, e.g., package tours. Specific attention in this chapter is given to intermediaries such as OTAs (Online Travel Agencies/Agents) and tour operators. At some time, these two types of intermediaries help to increase the reputation of tourism services providers, e.g., hotels. The chapter describes the situation in the field of intermediaries with a conceptual model, their ORM, and summarizes its specifics.

Details

Online Reputation Management in Destination and Hospitality
Type: Book
ISBN: 978-1-80382-376-8

Keywords

Book part
Publication date: 7 December 2016

Songshan (Sam) Huang

Laws, regulations, and policies, including specific intergovernmental visa agreements, exert significant influences on people’s mobility and cross-border travels. Such forces are…

Abstract

Laws, regulations, and policies, including specific intergovernmental visa agreements, exert significant influences on people’s mobility and cross-border travels. Such forces are powerful in shaping the emerging Asian tourism market. This chapter provides a critical review and analysis of the laws and regulations that have shaped Chinese outbound tourism. It first reviews the evolution of China’s policies and government attitude toward outbound tourism. The three tourism administration regulations promulgated by the State Council are then reviewed and their implications for outbound tourism are discussed. The Tourism Law enacted in 2013 is reviewed and discussed separately due to its significance and supreme power in China’s legal system. Finally, the chapter discusses the impact of intergovernmental visa facilitation arrangements on Chinese outbound tourism.

Details

The World Meets Asian Tourists
Type: Book
ISBN: 978-1-78560-219-1

Keywords

Book part
Publication date: 7 December 2016

Vorawan Kanlayanasukho and Philip L. Pearce

This chapter explores the cultural interest and needs of Thai group tourists undertaking specific tours. The perspectives of a specialist Thai tour operator in choosing routes and…

Abstract

This chapter explores the cultural interest and needs of Thai group tourists undertaking specific tours. The perspectives of a specialist Thai tour operator in choosing routes and conducting tours for these tourists in Europe provide the basis for the points identified. The special appeal of themes linked to Thai life is emphasized. The development of a group travel itinerary is documented as a pragmatic exercise in matching the expectations and the spending power of the participants with the business goals of the tour provider. The wider pan-Asian implications of the work include the need for a high level of personal care and the necessity to explain and interpret often little understood historical facts.

Details

The World Meets Asian Tourists
Type: Book
ISBN: 978-1-78560-219-1

Keywords

Book part
Publication date: 8 February 2021

Ralph Wahnschafft and Frank Wolter

With continued growth in tourism, demand for guided local excursions, sightseeing, and entertainment has increased rapidly, particularly in European tourist destinations cities

Abstract

With continued growth in tourism, demand for guided local excursions, sightseeing, and entertainment has increased rapidly, particularly in European tourist destinations cities. Many touristic sights can often be viewed best from the water. Operators offer a variety of sightseeing cruises on motor barges along rivers, canals, lakefronts, or ports. In many tourist destination cities and around urban heritage sites, however, increasing boat traffic and the associated air pollution from diesel-powered engines have become a local environmental concern. Based on complaints from residents and visitors, several cities have already announced plans for (mandatory) tourist boat emission reductions. Today, electric mobility offers alternative options for safely and conveniently powering commercial tourist boats, that may contribute to mutually beneficial solutions for local operators, tourist visitors, and residents alike. However, the technology is still expensive and new businesses may also face considerable challenges when entering established local competitive tourism markets. Focusing on the local waterways of the city of Berlin, Germany, the authors have conducted a local case study, including interviews with several operators of (electric) tour boats, as well as an initial empirical survey of their tourist customers. The authors point out the viewpoints of the various stakeholders, identify opportunities, discuss constraints, and offer policy recommendations with a view to enhance the sustainability of waterborne transport in tourist destination cities.

Book part
Publication date: 12 September 2022

Karl Bolton

This chapter sets out to analyze the impact of the Covid-19 virus on the holidays provided by UK group tour operators (GTOs) and the implications for overtourism. With tourism…

Abstract

This chapter sets out to analyze the impact of the Covid-19 virus on the holidays provided by UK group tour operators (GTOs) and the implications for overtourism. With tourism arrivals expected to fall by up to 30% in 2020 and a slow return to pre-Covid-19 levels for 2021 and beyond, the industry is possibly suffering the loss of up to 100 million travel-related jobs (World Travel and Tourism Council, 2020). GTOs will need to assess and possibly change the way they do business to initially survive and subsequently build up tourism numbers in the coming years.

This chapter identifies how GTOs could alter their holiday proposition to reassure travellers including the challenges of operating international tours when airlines have reduced capacity, the need to consider alternative age demographics who are more likely to travel and assessing existing itineraries to visit rural or small town locations rather than cities where numerous itineraries travel to now.

Finally, this chapter discusses and describes the significance of the findings with insights about possible opportunities based upon the approaches taken by various countries to target potential holidaymakers and the need to create a ‘crisis management plan’ for current and future countries. This may result in operational adjustments to meet these new requirements including the changing outlook of potential customers and the possibility of offering domestic tours to meet the current demand.

Details

Global Strategic Management in the Service Industry: A Perspective of the New Era
Type: Book
ISBN: 978-1-80117-081-9

Keywords

Book part
Publication date: 29 November 2018

Mark Anthony Camilleri

This chapter introduces its readers to the concept of tourism. It sheds light on the rationale for tourism, as it explains the tourists’ inherent motivations to travel. It also…

Abstract

This chapter introduces its readers to the concept of tourism. It sheds light on the rationale for tourism, as it explains the tourists’ inherent motivations to travel. It also describes different aspects that together make up the tourism industry. Tourists travel to destinations that are accessible to them. They require accommodation if they are visiting a place for more than 24 hours. Leisure and business travellers may also visit attractions, and engage in recreational activities. Hence, the tourist destinations should have the right amenities and facilities. In this light, this chapter clarifies how destinations may offer different products to satisfy a wide array of tourists. Tourism products can include urban (or city) tourism, seaside tourism, rural tourism, ecotourism, wine tourism, culinary tourism, health tourism, medical tourism, religious tourism, cultural (or heritage) tourism, sports tourism, educational tourism, business tourism (including meetings, incentives, conferences and events), among others.

Book part
Publication date: 11 November 2015

Michelle Christian

This paper explores how racial neoliberalism is the latest evolution of race and global capitalism and is analyzed in the example of global tourism in Costa Rica. Racial…

Abstract

Purpose

This paper explores how racial neoliberalism is the latest evolution of race and global capitalism and is analyzed in the example of global tourism in Costa Rica. Racial neoliberalism represents two important features: colorblind ideology and new racial practices.

Methodology/approach

Two beach tourism localities in Costa Rica are investigated to identify the racial neoliberal practices that racialize tourism spaces and bodies and the ideological discourses deployed to justify racial hierarchical placement that perpetuates new forms of global and national inequality.

Findings

Three neoliberal racial practices in tourism globalization were found. First, “neoliberal networks” supported white transnational actors’ linkage to national and global tourism providers. Second, “neoliberal conservation” in beach land protection policies secured private tourism business development and impacted current and future racial community displacement. Third, “neoliberal activism” exposed how community fights to change local tourism development was demarcated along racial lines.

Practical implications

An inquiry into the mechanisms and logics of how racism contemporarily operates in the global economy exposes the importance of acknowledging that race has an impact on different actor’s global economic participation by organizing the distribution of material economic rewards unevenly.

Originality/value

As scholarship exposes how gender, ethnicity, and class are constituted through global economic arrangements it is imperative that research uncovers how race is a salient category also shaping current global inequality but experienced differently in diverse geographies and histories.

Details

States and Citizens: Accommodation, Facilitation and Resistance to Globalization
Type: Book
ISBN: 978-1-78560-180-4

Keywords

Book part
Publication date: 15 December 2016

Briana Preminger and Gili S. Drori

With this paper we aimed to explore the matter of space as a physical expression of institutional logics. Following recent discussions on the role of materiality in organizational…

Abstract

With this paper we aimed to explore the matter of space as a physical expression of institutional logics. Following recent discussions on the role of materiality in organizational discourse, this study focused on spatial dimensions of institutional logics, namely, spatialized logics. Utilizing Lefebvre’s (1991) analytic distinction among three layers of space – conceived, lived, and perceived – we described the spatial expressions of distinct logics and the spatial relations among these logics. Drawing on a qualitative case study analysis of the world-renowned site of Jerusalem’s Western Wall, we argued that logics take form in space, logics get embodied in different layers of space, and matters of discursive commensurability and leakages also have spatial expressions. To exemplify these claims we undertook a qualitative case study analysis of Jerusalem’s Western Wall. The Wall is a 500-meter-long and two-millennia-old construction. We showed that, while in material and technical terms the Wall is a singular entity, three distinct logics occupy distinct sections along the Wall, and each of these logics reinterprets the materials and technicalities in distinct ways: religious, professional, and nationalistic. These three distinct spatialized logics get embodied in the conceived space (planning and policy of the site), perceived space (comments and opinions about the site), and lived space (behavior and social interaction at the site). Overall, by interjecting notions of materiality and space into the conversation about institutional logics, we demonstrated that in the physical layout of a space, logic cohesion, and interlogic commensurability literally become a “turf war.”

Details

How Institutions Matter!
Type: Book
ISBN: 978-1-78635-429-7

Keywords

Book part
Publication date: 23 September 2022

Oleg E. Afanasiev and Alexandra V. Afanasieva

This article discusses how the COVID-19 pandemic affects the demand and preferences of tourists in Russia. Tourists are the important part of the tourism industry, the most…

Abstract

Purpose

This article discusses how the COVID-19 pandemic affects the demand and preferences of tourists in Russia. Tourists are the important part of the tourism industry, the most affected by COVID-19, because they are not only limited in moving and free choice of vacation destinations but also experience the economic consequences of the pandemic. However, the industry has already adapted to the current realities of the pandemic period, and tourists largely accept closed borders, mandatory vaccination requirements and PCR tests as an integral part of a modern tourist trip.

Design/Methodology/Approach

In Russia, the tourism industry has received a significant development boost despite the expected crisis consequences. The efforts of the authorities to stimulate domestic tourism and the lack of alternatives for vacations contributed to the fact that in 2020–2021 the domestic tourist flow increased by several times.

Findings

Article is aimed at studying the changes in tourist motivation and preferences of Russian tourists made by ongoing COVID-19 pandemic. However, will Russians still want to travel across their country after the pandemic is over? And what is currently influencing their choice of vacation forms and destinations? The survey revealed changes in the tourists' choice of vacation destinations, preferences in forms of activity and duration of travel, decrease of interest in package tours and rise of individual trips as well as the stable degree of satisfaction with vacations in Russia.

Originality-Value

To answer this question, we examined the results of public opinion survey, carried out by All-Russian Centre for the Public Opinion Study and Association of Russian Tour operators. To confirm these results, we conducted own tourist opinion survey and analysed reviews on popular travel platforms in Russia. Today the tourism industry is in uncertainty and it is impossible to predict its development and tourist motivation in long-term perspective. This makes the study promising for continuation in the long term.

Book part
Publication date: 27 September 2021

Deserie Avila and Michael J. Pisani

Cruise ships visiting Belize is a recent and fast-growing aspect of the nation's largest economic sector, tourism. Many Belizean businesses are very small and informal; potential…

Abstract

Cruise ships visiting Belize is a recent and fast-growing aspect of the nation's largest economic sector, tourism. Many Belizean businesses are very small and informal; potential access to cruise ship visitors provides an opportunity for growth and income stability. We investigate the challenges and opportunities informal microenterprises face in the cruise tourism marketplace through qualitative interviews at three popular tourist destinations: Xunantunich (Maya ruins), Community Baboon Sanctuary (Howler Monkeys), and Jaguar Paw (cave river tubing). The results indicate that despite robust growth in cruise tourism, local microentrepreneurs are currently disenfranchised, receiving few economic benefits from the cruise trade. We propose several recommendations to allow Belizean microentrepreneurs and the local economy to capture more economic benefits.

Details

Tourism Microentrepreneurship
Type: Book
ISBN: 978-1-83867-463-2

Keywords

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