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This study aims to represent an early attempt to define the notion of continuity and empirically illustrate its explanatory potential and methodological challenges.

This study combines historical and qualitative research techniques to conduct a qualitative analysis of continuity in the Jablkowski Brothers Department Store, a Polish centennial company. The paper highlights the potential synergies between historical and qualitative methods when applied to the analysis of long periods of time.

The authors find that using a theoretical framework of continuity provides novel ontological and epistemological insights into the nature of long-lived companies. Based on the findings, the authors present continuity in the context of existing theories and argue that it is a unique concept that deserves more scientific attention and rigorous empirical study.

This study contributes to the existing literature in three ways. First, it provides a brief, interdisciplinary overview of the concept of continuity. Second, it provides an empirical illustration of continuity analysis in a Polish centennial company with extremely discontinuous history. Finally, it positions continuity within the wider context of existing theories and shows how, through continuity, history can contribute to both the practice and theory of management.