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A review of past scholarly work on pricing issues in hospitality has revealed a lack of focus on customers’ demographic profiles. However, research in other disciplines reveals that understanding price perception differences among groups of customers with different demographics, including culture, is an important consideration when offering pricing strategies. The purpose of this paper is to contribute to the body of pricing research by exploring the effect of hotel guests’ demographics on their perception of hotel room prices.

Through Qualtrics, data were collected from 414 respondents who stayed at a mid-scale hotel within the past 24 months. The respondents’ perceived value (PV), perceived fairness (PF) and willingness to pay (WTP) for hotel rooms were examined with MANOVA and ANOVA tests to determine the effects of customer demographics on these variables.

Age, gender and marital status showed a significant effect on PV while age, gender and culture significantly affected PF. However, none of these variables significantly affected WTP. The culture of origin and the culture raised-in influenced PV, PF and WTP similarly.

This study reconciles several divergent results from previous studies and extends the scope of others by introducing different scenarios to each of the three dependent variables. To the best of the authors’ knowledge, it is also the first research study on this subject to evaluate more than two cultures and their effects on the independent variables.

The study reviews the use of marketing‐oriented internship programs in AACSB accredited colleges.The findings indicate that 40 percent of the respondents offer some form of an internship option in the general marketing curriculum. Additionally, the composition and implementation of the programs were found to vary dramatically.

Explores gender specific attitudes toward the ad and attitudes toward the brand under varying degrees of female nudity in ad treatment conditions. Shows that while female nudity is extremely common in women′s magazines, men are not only far more positive than women in their attitude toward an ad using explicit female nudity, but also stronger in their positive feelings toward the product and the brand. Finds that women are far more tense than men when exposed to overt female nudity in ads. Discusses implications for advertising strategy.

The impact of negative publicity on health services organizations can be severe and wide ranging. Being able to cope effectively with, and minimize, the impact of negative publicity should be an important consideration for all care providers. Reviews the typical causes of negative publicity and then offers suggestions and direction for dealing constructively with this far‐reaching problem.

A nation‐wide survey of hospital providers was conducted in an effort to determine the type and level of promotion and advertising agency utilization. The study indicated that a majority of the hospitals surveyed are engaging in some form of advertising activity. Survey results further showed agency usage was highly correlated to hospital bed size. Additionally, contrary to previous research, hospital ownership status (for‐profit/not‐for‐profit) was not found to significantly affect agency utilization. Specifics about hospital/agency relationships are presented.

Seeks to fill some of the gaps in the business literature regarding the consumer market in Japan. Accomplishes this through a replication of the classic 1974 work of Davis and Rigaux relating to family purchase decision making. An egalitarianism scale was included for the final analysis to allow for differences in couple perceived traditionality‐modernism. Finds that the heavily patriarchal orientation of Japan still exists with husbands exerting heavy influence in the final stage of the decision‐making process and offers suggestions for management.

The purpose of this paper is to determine the effect management has on terror and emergency response and recovery. Specifically, the investigation will determine what management model or methodology seems to produce the greatest effect when preparing for, reacting to, and recovering from terror and emergency situations.

This paper employs meta analysis of the relevant literature as the primary approach to achieve its purpose.

The analysis implies that preparation should replace simple planning; resilience building is the key to disaster preparedness; leadership skills of managers are paramount; and, rigid response doctrine (RRD) must be built‐into the plans, among others.

For the most part, this paper may be termed as the result of derivative research, since it draws heavily on generic research in the area of disaster management.

The paper is developed around, and aims to focus on, the possible impacts of the General Agreement on Trade in Services (GATS) for sustainable development of tourism, especially in the context of the third world.

The paper is an exploration of the issues.

Findings generally imply that the historical development of GATS is not in tune with the aspirations of the small and medium scale enterprises in tourism, especially those located in the South. The agreements show only scant regard for the principles of sustainable development, too.

On a pragmatic level, the paper highlights the opportunities and threats to the stakeholders. It focuses on the most disadvantaged ones in tourism development and provides a set of guidelines for informed action.

The paper tries to explain the meaning and intent of technical and arcane treaty clauses in understandable terms and provide a set of guidelines within which the treaty has to be structured for the best results. The paper offers valuable inputs for the negotiators, the tourism business community, the NGOs, the governments, and other stakeholder groups.

Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the state of the art over the 1979‐97 period, with particular emphasis on the topics that have been researched, the extent of the theory development in the field and the methodologies used in conducting research. Uses content analysis to review 75 relevant articles. Suggests that, while a considerable breadth of topics have been researched, there remains much to be done, there is further room for theoretical development in Chinese consumer behaviour studies; and the methodologies used need improvement and further refinement.

The study aims to examine female sexuality in marketing communications and how it shapes the millennial buying decisions in the fashion industry. The focus of the study is to connect fashion industry and marketing communication to understand how female sexuality influence buying behaviours and decisions of the millennial.

The study was underpinned by the dimensions of skin colour, brand image and market share in sexual appealing marketing communication, and the millennial in the study comprises youths between the age of 21and 40 years and demographically defined by Wells and Guber (1966) as bachelors, Full nests 1 and 2. Multistage stage sampling was used with a structured questionnaire.

Findings show that youths, 2019 buying decisions and behaviours are strategically influenced by different manifestations of female sexuality in the context of the study and equally affect market share and patronage.

The study shows what shapes the marketing communication strategies of the rising fashion industry but is limited to the millennial buying decisions and not the larger fashion industry consumers.

The needs for fashion industry to understand the influence of increasing use of female sexuality in marketing communication on male and female consumers and the effects on their respective buying behaviours is strategic to the industry as shown in the study.

Female sexuality in marketing communication is strategic to fashion industry in today's market among youths.

The millennial constitutes a larger percentage of the developing economy market with rising income thus the need to understand their buying behaviours in the fashion industry