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Book part
Publication date: 24 October 2018

The Revolution and Tourism

Tony L. Henthorne

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Tourism in Cuba
Type: Book
DOI: https://doi.org/10.1108/978-1-78743-902-320181003
ISBN: 978-1-78743-902-3

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Book part
Publication date: 24 October 2018

Where to From Here?

Tony L. Henthorne

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Tourism in Cuba
Type: Book
DOI: https://doi.org/10.1108/978-1-78743-902-320181010
ISBN: 978-1-78743-902-3

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Book part
Publication date: 24 October 2018

References

Tony L. Henthorne

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Tourism in Cuba
Type: Book
DOI: https://doi.org/10.1108/978-1-78743-902-320181017
ISBN: 978-1-78743-902-3

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Book part
Publication date: 24 October 2018

The Special Period, Part 1 (1990–1995)

Tony L. Henthorne

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Tourism in Cuba
Type: Book
DOI: https://doi.org/10.1108/978-1-78743-902-320181004
ISBN: 978-1-78743-902-3

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Book part
Publication date: 24 October 2018

An Era of Decadence

Tony L. Henthorne

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Tourism in Cuba
Type: Book
DOI: https://doi.org/10.1108/978-1-78743-902-320181002
ISBN: 978-1-78743-902-3

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Book part
Publication date: 24 October 2018

The First Tourists

Tony L. Henthorne

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Tourism in Cuba
Type: Book
DOI: https://doi.org/10.1108/978-1-78743-902-320181001
ISBN: 978-1-78743-902-3

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Book part
Publication date: 24 October 2018

The Special Period, Part 2 (1995–2005)

Tony L. Henthorne

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Tourism in Cuba
Type: Book
DOI: https://doi.org/10.1108/978-1-78743-902-320181005
ISBN: 978-1-78743-902-3

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Book part
Publication date: 24 October 2018

Challenges Old and New

Tony L. Henthorne

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Tourism in Cuba
Type: Book
DOI: https://doi.org/10.1108/978-1-78743-902-320181009
ISBN: 978-1-78743-902-3

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Book part
Publication date: 24 October 2018

Cuban Thaw

Tony L. Henthorne

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Tourism in Cuba
Type: Book
DOI: https://doi.org/10.1108/978-1-78743-902-320181006
ISBN: 978-1-78743-902-3

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Article
Publication date: 1 March 1993

Female nudity: attitudes towards the ad and the brand, and implications for advertising strategy

Michael S. LaTour and Tony L. Henthorne

Explores gender specific attitudes toward the ad and attitudestoward the brand under varying degrees of female nudity in ad treatmentconditions. Shows that while female…

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Explores gender specific attitudes toward the ad and attitudes toward the brand under varying degrees of female nudity in ad treatment conditions. Shows that while female nudity is extremely common in women′s magazines, men are not only far more positive than women in their attitude toward an ad using explicit female nudity, but also stronger in their positive feelings toward the product and the brand. Finds that women are far more tense than men when exposed to overt female nudity in ads. Discusses implications for advertising strategy.

Details

Journal of Consumer Marketing, vol. 10 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/07363769310041956
ISSN: 0736-3761

Keywords

  • Advertising
  • Brands
  • Consumer attitudes
  • Effectiveness
  • Gender
  • Strategy

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