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Article
Publication date: 19 June 2017

Åsa Yderfält and Tommy Roxenhall

This paper aims to analyze how a real estate business model innovation developed in a real estate network, with a special focus on the relationship between ego network…

Abstract

Purpose

This paper aims to analyze how a real estate business model innovation developed in a real estate network, with a special focus on the relationship between ego network structure and the innovative development of the business model.

Design/methodology/approach

The paper is a single case study of a Swedish real estate network of 38 actors. The data were collected at the individual actor level using multiple sources: 12 semi-structured in-depth interviews, 94 min of meetings and 28 written contracts. The empirical findings resulted in four propositions.

Findings

This study demonstrates that it was primarily the building user who was behind the innovative development of the real estate business model innovation, whereas the real estate company acted as a network hub and network resource coordinator. The ego network structures significantly affected the outcome.

Practical implications

Real estate companies should act as hubs, coordinating all the network actor resources the building user needs in the value-creation process. To be effective hubs, the representatives of real estate companies must create extensive personal and open ego networks to acquire central network positions.

Originality/value

Few studies examine business model innovation, particularly in the real estate context. Though large real estate businesses usually operate in the networks of various actors, analyses based on the network perspective are also lacking. This case study builds a valuable understanding of how network processes in real estate networks can be used as tools to foster real estate business model innovation, which in turn can lead to more competitive real estate companies and building users.

Details

Management Research Review, vol. 40 no. 6
Type: Research Article
ISSN: 2040-8269

Keywords

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Article
Publication date: 18 May 2012

Edith Andrésen, Helene Lundberg and Tommy Roxenhall

The purpose of this paper is to model the impact of structural factors and activities on commitment in a regional strategic network (RSN) context.

Abstract

Purpose

The purpose of this paper is to model the impact of structural factors and activities on commitment in a regional strategic network (RSN) context.

Design/methodology/approach

A longitudinal case study examines two regional strategic networks acting in different business areas in mid Sweden.

Findings

Competition‐neutral, social, and personal goals were found to be powerful drivers promoting shared values and commitment among competitors, whereas business‐related goals worked well for complementary firms, providing a more stable basis for network commitment. In the RSN with a large number of members, sensitivity to absence was low, but it took longer for members to get to know one another, slowing commitment development. The RSN including members with complementary resources proved a more favorable setting than did the RSN including competitors, and frequent activities that favored social relationship development increased commitment.

Research limitations/implications

This study identifies important factors influencing the development of commitment in network contexts, but is limited to two cases. The topic merits further research: other factors need consideration, and the factors discussed here should be evaluated in other contexts.

Practical implications

The impact on network commitment of the factors discussed here needs to be considered by RSN initiators and hubs.

Originality/value

Few studies treat commitment in RSN contexts. This paper addresses this deficit by identifying structural factors and activities that influence commitment development.

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