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This paper aims to proffer a broad overview of publications in the International Journal of Contemporary Hospitality Management (IJCHM) by conducting bibliometric analyses for the duration ranging from 1989 to 2022.

The research approach analyses the top authors, publications, most collaborative countries and top co-occurring keywords and significant themes published in IJCHM with the help of the Scopus database. The study entails performance analyses on IJCHM. A de-duplicating process was used to study the evolution of themes, so that the keywords identified from co-occurrences of authors’ keywords and thematic evolution map were refined to first- and second-order themes, further leading to the development of inductive analysis proposing aggregate themes.

The findings of this study not only help paint a comprehensive picture of the customer experience, but also illustrate how topics have evolved in the literature and reveal the most relevant upcoming fields of research. The thematic evolution map reveals thematic areas. There is evidence of contributions by authors across the world and spanning a multitude of themes such as business ethics, corporate and firm performance, stakeholders and avenues for the management of disruption, specifically in times of the COVID-19 pandemic outbreak.

Significant trends in authors, publications, nations, authors’ keywords and themes as uncovered by this study can greatly help budding authors understand the expectations and emerging research themes that define the IJCHM.

Through extensive bibliometric analyses, this study has created a historical log of the publications in IJCHM. It has identified the key research trends for future research and presented a conceptual framework based on the keyword analysis map and thematic evolution.

By analyzing tourist choices in Side and Alanya, well-known destinations for tourists in Türkiye’s thriving urban tourism sector, this study aims to fill a crucial vacuum in the body of knowledge about urban tourism. The study examines the changing dynamics of consumer preferences for advertisements and closely examines the underlying factors that influence these preferences, both pre and post-influential COVID-19 period.

This study clarifies the complex interplay between tourism marketing and prospective tourists’ decision-making processes through a thorough examination. This research greatly improves our understanding of urban tourism marketing strategies by examining the varying effects of advertising channels and comparing the persuasive power of emotional versus numerical advertising messages.

This study’s findings significantly advance our understanding of urban tourism. Examining how visitors react to advertisements in the various urban environments of Side and Alanya offers insightful information on how marketing strategies and visitor preferences correlate. This research also reveals the subtleties of efficient communication techniques, providing a practical basis for improving urban tourism experiences.

Being the first study of its sort, to the best of the authors’ knowledge, this research’s originality is supported by its insights into how advertising, consumer preferences and the urban tourism environment interact. The significant contribution to knowledge highlights the implications for those involved in urban tourism and provides practical advice for improving advertising tactics in the post-COVID-19 age.