Search results

The presence of mature masculinity is slowly reshaping contemporary action cinema in the twenty-first century. It is a phenomenon that rejects the unrealistic view that action heroes are embodiments of Apollo and Ares in human flesh. Instead, action heroes are viewed as flawed characters who cannot escape the realities of their corporeality, mortality and humanity. The following chapter is an examination of a particular type of action hero archetype that combines ageing with virtuous and mature masculinity. Here I use Tom Cruise's development and portrayal of Ethan Hunt in the Mission: Impossible series as a lens through which to highlight the presence of the virtuous and mature hero archetype in action cinema.

Cruise's representation of heroic masculinity is significant because it achieves three separate goals. First, Cruise's mature masculinity repudiates the hardbody model by showing its deficiencies as a male archetype. Second, it introduces a version of an action hero that emphasises the benefits of ageing and mature masculinity. Lastly, Cruise's onscreen presence redoubles the idea that heroic masculinity is motivated by a deep sense of morality, duty and a desire to serve the greater good. As the model of the mature and virtuous hero becomes more prevalent, as I argue, it not only reshapes action cinema but also produces cinematic representations of heroic masculinity that are more positive in terms of showing the importance of maturity, virtue, and public service.

The dependency on human expertise for analysis and interpretation is the main reason for wear debris analysis not being used in industry to its full potential and becoming one of the most powerful machine condition monitoring strategies. The dependency on human expertise makes the interpretation and result subjective in nature, costly and time consuming. The purpose of this paper is to review work being done to develop an automatic, reliable and objective wear particle classification system as a solution to the above problem. At the same time it also aims to discuss some common off line test methods being practiced for wear debris analysis.

Computer image analysis is a solution for some of the problems associated with the conventional techniques. First it is tried to efficiently describe the characteristics of computer images of different types of wear debris using a few numerical parameters. Then using some Artificial Intelligence tools, the wear particle classification system can be developed.

Many shape, size and surface parameters are discussed in the paper. Out of these, nine numerical parameters are selected to describe and distinguish six common type of wear debris. Once the type of debris is identified, the mode of wear and hence the machine condition can be assessed.

The present process of fault and condition monitoring of an equipment by wear debris analysis involves human judgment of debris formations. A set‐up standard for comparison of debris will enable the maintenance team to diagnose faults in a comparatively better way.

The aim of this paper is to discuss the difficulties in identifying wear particles and finding out the exact health of equipment, which, due to its subjective nature, is influenced by human errors. An objective method with certain standards for classification of wear particles compatible with an artificial intelligence system will yield some flawless results of wear debris analysis, which has not been attempted in the past as per available literature.

Setting the stage for market growth. Setting the stage for accelerated worldwide marketing of Galvalume, BHP Steel International Group, Australia, has recently acquired subsidiary, BIEC International, Inc., headquartered in Bethlehem. Both — BHP Steel International Group and BIEC are subsidiaries of Broken Hill Proprietary Co. Ltd. Australia's largest firm.

Effective interprofessional working is widely claimed to enhance service delivery, user satisfaction, and most importantly, clinical outcomes. Achieving this position is proving difficult. Research suggests that strategies to enhance interprofessional collaboration should begin at the earliest possible opportunity to prevent negative stereotypes from developing. This project was an attempt to develop effective interprofessional education (IPE) across staff groups who work in the mental health arena (mental health nursing students and clinical psychology trainees).

Participants were whole cohorts of undergraduate mental health nursing students (n=11) in their second year of training (at the commencement of their “branch” programme), and trainees on the doctorate in clinical psychology (n=10) at the start of their first year of training. IPE sessions were facilitated by mental health nursing and clinical psychology academic staff and clinicians. Activities included creative group work and problem‐based learning. Seven sessions were delivered across over a 2 year period.

Qualitative and quantitative data from this two year project showed an increase in positive attitudes towards professionals from each profession over a two year period, though no overall improvement. Qualitative analysis of participant comments provided more encouraging support for improvement in attitudes, within the theme areas of teamwork and collaboration, professional identity, and roles and responsibilities. Overall, the project provided important information on building positive attitudes within the mental health workforce, while identifying challenges that need to be anticipated and addressed.

Few studies have explored IPE in mental health contexts, especially in the pre‐qualification arena.

BASF Farben + Fasern AG, Muenster, has acquired the Mobil Chemicals plant at Tiel, Netherlands, which becomes part of its newly formed subsidiary company, BASF Coatings BV. One hundred and twenty‐five people are employed at the plant, which manufactures industrial paints, container coatings and coatings for polypropylene film.

Structural analysis is designed to deal with patterns which exist in the human mind and, thereby, impact the ways in which people act and respond to circumstances. As such, structural analysis has value in situations involving consumer choice and preference. Historically, structural analysis, in both literary criticism and consumer research, has tended to be static in nature. Marketing managers, however, are interested in cultural dynamics and what influences consumer preferences and buying patterns as they evolve through time. Here a structural interpretation which is linked to a socio/economic deterministic model, will be used to analyze two popular television series (The Fugitive and Mission Impossible) which were originally aired in the 1960s and were remade into blockbuster feature films in the 1990s. This example will explore the value of a dynamic structural model within marketing management.