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1 – 10 of 83

Abstract

Subject area

Marketing and Strategy.

Study level/applicability

BA level.

Case overview

The case deals with IKEA’s unique service experience, and the company’s plans to expand into India. The question that is dealt with primarily is, “Can IKEA successfully introduce and adapt its service experience to the Indian market”. IKEA’s service experience is critically explored, as well as the concept of “service” in India.

Expected learning outcomes

After studying the case, it is expected that students will have a better understanding of what is a “service experience”, as well as how it can give a company a competitive advantage. It is also expected that students will have a better understanding of the retail market and consumer behavior in India.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 8: Marketing.

Details

Emerald Emerging Markets Case Studies, vol. 6 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

Article
Publication date: 10 January 2020

Tony Cragg, Tom McNamara, Irena Descubes and Frank Guerin

The purpose of this paper is to investigate how small manufacturing firms develop and manage relationships with global suppliers and distributors. In so doing the authors…

Abstract

Purpose

The purpose of this paper is to investigate how small manufacturing firms develop and manage relationships with global suppliers and distributors. In so doing the authors aim to contribute to knowledge about SMEs and supply chain management (SCM).

Design/methodology/approach

The authors conducted 12 in-depth case studies of SME final assemblers of machinery in the French farm equipment sector.

Findings

The most effective form of global supply chain governance used by successful SMEs is informal networks involving managers in similar complementary firms, which serve to concatenate links with foreign suppliers and distributors.

Research limitations/implications

The principal limitation of this research is that it is specific to one sector and therefore questions of transferability are raised.

Practical implications

The important implication for managers in manufacturing SMEs is that links with other complementary local firms in the same sector need to be developed, leveraged and valued.

Originality/value

The originality of this case research is that the authors draw on inter-organisational boundaries, power asymmetries and network governance to develop a conceptual framework for the study of SMEs and global supply chains. By focusing on the perceptions of boundary-spanning managers, the authors show how, in circumstances of demand uncertainty, soft network governance is an effective strategic choice.

Details

Journal of Small Business and Enterprise Development, vol. 27 no. 1
Type: Research Article
ISSN: 1462-6004

Keywords

Article
Publication date: 15 August 2018

Tony Cragg and Tom McNamara

To access new markets and improve sourcing practices small to medium sized manufacturing companies (SMEs) increasingly seek suppliers and customers in distant countries…

1296

Abstract

Purpose

To access new markets and improve sourcing practices small to medium sized manufacturing companies (SMEs) increasingly seek suppliers and customers in distant countries. Yet these new relationships with global partners often pose problems of an agency nature. The purpose of this paper is to directly address these challenges through the proposal of an information and communication technology (ICT)-based framework.

Design/methodology/approach

There has been very little research into how lead SMEs manage their global supply chains and the challenges they face. This paper uses a case study investigation to analyze how four French SMEs – final assemblers of machinery in the farming and agri-business sector – manage their international supply chains.

Findings

It was observed that the relationships and interactions between the SMEs and their immediate upstream and downstream partners were dominated by the agency problem and fell into six distinct categories (termed “barriers” to effective supply integration), namely; asymmetries, contractual design, supplier dependence, product specifications, supply chain complexity and performance monitoring.

Originality/value

The contribution of this paper is that a conceptual frame work was developed in which ICT solutions are offered to help address the barriers to supply chain integration, thus reducing the overall risk exposure due to externalities and problems of agency.

Details

Journal of Enterprise Information Management, vol. 31 no. 5
Type: Research Article
ISSN: 1741-0398

Keywords

Article
Publication date: 27 September 2011

Tom McNamara, Sabry Shaaban and Sarah Hudson

The purpose of this paper is to investigate the performance of unpaced reliable production lines that are unbalanced in terms of their mean operation times, coefficients…

Abstract

Purpose

The purpose of this paper is to investigate the performance of unpaced reliable production lines that are unbalanced in terms of their mean operation times, coefficients of variation and buffer capacities.

Design/methodology/approach

Simulations were carried out for five‐ and eight‐station lines with various buffer capacities and degrees of means imbalance. Throughput, idle time and average buffer level performance indicators were generated and statistically analysed.

Findings

The results show that an inverted bowl allocation of mean service times, combined with a bowl configuration for coefficients of variation and a decreasing order of buffer sizes results in higher throughput and lower idle times than a balanced line counterpart. In addition, considerable reductions in average inventory levels were consistently obtained when utilizing a configuration of progressively faster stations, coupled with a bowl‐shaped pattern for coefficients of variation and an ascending buffer size order.

Research limitations/implications

The results for these specific experiments imply that resources expended on trying to achieve a balanced line could be better used by seizing upon possible enhanced performance via controlled mean time, variability and buffer imbalance. Results are valid for only the line type and parameter values used (simulation results are specific and not general).

Practical implications

Guidelines are provided on design strategies for allocating labour and capital unevenly in unpaced lines for better performance in terms of increased throughput or lowered idle time or average buffer levels.

Originality/value

This paper might be viewed as one of the first simulation investigations into the performance of unpaced production lines with three sources of imbalance.

Article
Publication date: 13 July 2015

Irena Descubes and Tom McNamara

The purpose of this paper is to explore post-Bolian reflexive theatre-based learning (TBL) theory and practice, in conjunction with meta-language and learning from…

Abstract

Purpose

The purpose of this paper is to explore post-Bolian reflexive theatre-based learning (TBL) theory and practice, in conjunction with meta-language and learning from experiences to address the gaps and silos between top-level macro strategy planning and operational micro-management on-going challenges in a contemporary new public management (NPM) major organizational change context.

Design/methodology/approach

An investigation was carried out over three months at a major French utility in a praxis-related action research context (PRAR). TBL formats, i.e. “improvisational wrestling” and “improvisational cabaret”, were adapted and put into practice.

Findings

A reflective process in which participants developed an enhanced sense of ownership and interest in the targeted organizational structure was developed. It allowed for collectively created contextual in-house knowledge, innovative practices and tools that supported the change initiative.

Research limitations/implications

The main limitation of this research is that it is case-based, restricting the generalizability of its findings. Future research could examine the general validity of improvisational TBL forms and the way they can contribute to the creation of participatory innovation oriented corporate cultures. Also, an interesting research question would be to investigate how organizations, once having undertaken NPM initiatives, can continue nurturing a collaborative practice-based organizational culture over the long-haul, showing a clear need for longitudinal studies.

Practical implications

The present initiative and case study was deemed as successful by all stakeholders, and the programme of engaged change management sustainable and self-reinforcing.

Originality/value

This study extends the knowledge of the role of arts in enhancing organizational reflection. To the best of the knowledge, the TBL formats employed have never been used previously in PRAR. The paper builds links between organizational management, knowledge creation and micro-level organizational innovation. It fills a research gap concerning the content and the practices enabling innovation processes. Last but not the least, this study builds an actionable and replicable (yet not generalizable) framework based on reflexive theatre techniques as a novel learning approach in knowledge production in public sector enterprises undergoing a major organizational change.

Details

Journal of Organizational Change Management, vol. 28 no. 4
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 8 March 2013

Sabry Shaaban, Tom McNamara and Sarah Hudson

The purpose of this paper is to investigate the performance of unpaced unreliable production lines that are deliberately unbalanced in terms of their coefficients of…

Abstract

Purpose

The purpose of this paper is to investigate the performance of unpaced unreliable production lines that are deliberately unbalanced in terms of their coefficients of variation (CVs).

Design/methodology/approach

A series of simulation experiments were carried out for five and eight station lines with mean buffer space set at one, two, four and six units. CVs were allocated in 12 different configurations for each of these lines.

Findings

The results show that the best unbalanced CV patterns in terms of throughput rates or idle times as compared to a balanced line counterpart are those where the steadiest stations are concentrated near the centre of the line. On the other hand, either concentrating the steadier operators towards the centre or close to the end of the line gives best average buffer level results.

Practical implications

The results provide guidelines for production line managers when designing unpaced unbalanced lines depending on their performance aims.

Originality/value

The investigation of the effects of unbalancing CVs in unreliable lines has not previously been studied and can provide insights into how best to place workstations with differing variability along the line.

Details

Journal of Manufacturing Technology Management, vol. 24 no. 3
Type: Research Article
ISSN: 1741-038X

Keywords

Case study
Publication date: 9 February 2016

Meghan Murray

By July 2015, 20% of Starbucks’s payments in the United States came through its mobile app. The company had created a tool to both drive loyalty and grow its customer…

Abstract

By July 2015, 20% of Starbucks’s payments in the United States came through its mobile app. The company had created a tool to both drive loyalty and grow its customer base. No stranger to innovation, Starbucks was partnering with iTunes as early as 2007, earned its first mobile marketer of the year award by 2010, introduced its mobile app in 2011, and by 2015, 94% of Facebook users were either fans of Starbucks or friends with someone who was. This case explores the company’s commitment to mobile and its social media prowess, and considers just what it takes to drive loyalty in a customer base.

Details

Darden Business Publishing Cases, vol. no.
Type: Case Study
ISSN: 2474-7890
Published by: University of Virginia Darden School Foundation

Abstract

Details

Threats from Car Traffic to the Quality of Urban Life
Type: Book
ISBN: 978-0-08-048144-9

Book part
Publication date: 15 June 2018

Jiachen Yang and Michel W. Lander

In this study we investigated the effects of news reports on acquirer short-term performance. Our focus was on the extent to which key deal characteristics – the type of…

Abstract

In this study we investigated the effects of news reports on acquirer short-term performance. Our focus was on the extent to which key deal characteristics – the type of deal, during a merger wave or not or the presence of a significant premium – are made explicit. Moreover, we looked for the effect of the assessment of the deal characteristics by different key informants: board members, top management team members, and analysts. Configurations derived using the set-theoretic approach suggest that media-transmitted signals form complex interrelations among content and informant. We found that investors react positively to deals that are surrounded by unequivocal signals of synergy potential: they contain explicitly stated deal characteristics as well as deal endorsements from the boards and/or top management of acquirer and target companies. Analysts’ assessments of the deals seem to bear little influence on investor reaction. Meanwhile, investors react negatively to deals with low or absent media coverage as well as deals surrounded by signals of ambiguous synergy potential.

Details

Advances in Mergers and Acquisitions
Type: Book
ISBN: 978-1-78756-136-6

Keywords

Article
Publication date: 1 January 2006

Martyna Sliwa and Gina Grandy

The purpose of this paper is to take a reflexive look at the cultural experiences of a group of overseas students studying at a business school in the North East of…

1466

Abstract

Purpose

The purpose of this paper is to take a reflexive look at the cultural experiences of a group of overseas students studying at a business school in the North East of England. The paper uses Baudrillard's work on simulacra and simulation to challenge notions of second culture contact.

Design/methodology/approach

Using primary (i.e. interviews with 14 students and four staff) and secondary sources the paper investigates second culture contact truths associated with English higher education for a group of overseas students. To capture the richness of individual cultural experiences for these students and staff a qualitative approach in gathering empirical data is adopted.

Findings

First, it seems the mainstream literature that posits cultures as definable, distinct and measurable entities that can be acquired does not capture the complexity of cultural experiences as revealed by the individuals involved in this study. Second, the findings surface questions about the validity of what educators and students take for granted or perceive as “real” in regards to what it means to “be an English student” and the processes of “becoming an English student”. Third, the findings raise provocative questions about the process, content and context of curriculum to those responsible for developing and marketing international programmes.

Practical implications

Education as an international business means strategists, marketers and educators alike need to look closer at the way international programmes are developed, marketed and delivered both for viability and ethical reasons.

Originality/value

Engagement with Baudrillard's work on simulacra and simulation is a playful attempt to see higher education as third‐order simulacra. As an alternative lens in challenging second culture contact it offers interesting and novel insights.

Details

Critical perspectives on international business, vol. 2 no. 1
Type: Research Article
ISSN: 1742-2043

Keywords

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