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Article
Publication date: 1 August 2016

Kevin Meehan, Tom Lunney, Kevin Curran and Aiden McCaughey

Manufacturers of smartphone devices are increasingly utilising a diverse range of sensors. This innovation has enabled developers to accurately determine a user’s current context…

Abstract

Purpose

Manufacturers of smartphone devices are increasingly utilising a diverse range of sensors. This innovation has enabled developers to accurately determine a user’s current context. One area that has been significantly enhanced by the increased use of context in mobile applications is tourism. Traditionally, tour guide applications rely heavily on location and essentially ignore other types of context. This has led to problems of inappropriate suggestions and tourists experiencing information overload. These problems can be mitigated if appropriate personalisation and content filtering is performed. This research proposes an intelligent context-aware recommender system that aims to minimise the highlighted problems.

Design/methodology/approach

Intelligent reasoning was performed to determine the weight or importance of different types of environmental and temporal context. Environmental context such as the weather outside can have an impact on the suitability of tourist attractions. Temporal context can be the time of day or season; this is particularly important in tourism as it is largely a seasonal activity. Social context such as social media can potentially provide an indication of the “mood” of an attraction. These types of contexts are combined with location data and the context of the user to provide a more effective recommendation to tourists. The evaluation of the system is a user study that utilised both qualitative and quantitative methods, involving 40 participants of differing gender, age group, number of children and marital status.

Findings

This study revealed that the participants selected the context-based recommendation at a significantly higher level than either location-based recommendation or random recommendation. It was clear from analysing the questionnaire results that location is not the only influencing factor when deciding on a tourist attraction to visit.

Research limitations/implications

To effectively determine the success of the recommender system, various combinations of contextual conditions were simulated. Simulating contexts provided the ability to randomly assign different contextual conditions to ensure an effective recommendation under all circumstances. This is not a reflection of the “real world”, because in a “real world” field study the majority of the contextual conditions will be similar. For example, if a tourist visited numerous attractions in one day, then it is likely that the weather conditions would be the same for the majority of the day, especially in the summer season.

Practical implications

Utilising this type of recommender system would allow the tourists to “go their own way” rather than following a prescribed route. By using this system, tourists can co-create their own experience using both social media and mobile technology. This increases the need to retain user preferences and have it available for multiple destinations. The application will be able to learn further through multiple trips, and as a result, the personalisation aspect will be incrementally refined over time. This extensible aspect is increasingly important as personalisation is gradually more effective as more data is collated.

Originality/value

This paper contributes to the body of knowledge that currently exists regarding the study of utilising contextual conditions in mobile recommender systems. The novelty of the system proposed by this research is the combination of various types of temporal, environmental and personal context data to inform a recommendation in an extensible tourism application. Also, performing sentiment analysis on social media data has not previously been integrated into a tourist recommender system. The evaluation concludes that this research provides clear evidence for the benefits of combining social media data with environmental and temporal context to provide an effective recommendation.

Details

Journal of Hospitality and Tourism Technology, vol. 7 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 8 April 2020

Nilsah Cavdar Aksoy, Alev Kocak Alan, Ebru Tumer Kabadayi and Alican Aksoy

This study aims to examine the wearable devices market as an essential representative of the digital age using a framework based on the Unified Theory of Acceptance and Use of…

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Abstract

Purpose

This study aims to examine the wearable devices market as an essential representative of the digital age using a framework based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and the context of sports wearables.

Design/methodology/approach

411 people, are both users and non-users of this technology were surveyed online, and the obtained data analyzed using structural equation modeling.

Findings

The results support the effects of performance expectancy, effort expectancy, facilitating conditions, and social influence on attitude toward sports wearables and attitude of usage intention. Further, technophobia moderates the relationship between performance expectancy and attitude. However, a moderating effect of technophobia on the relationship between effort expectancy and attitude was not observed.

Originality/value

Due to innovative technologies in the digital age we live in, the devices we use in everyday life have gained intelligence. As more developments take place, and related products enter the market, understanding how people react to these products becomes an important issue. While investigating this issue in the context of sports wearables in this study, an important psychological construct, technophobia, was included in the research model in order to explore the usage intention of individuals through the effects of psychological constructs, such as paranoia, fear, anxiety, cybernetic revolt and cellphone avoidance, and the strong combination of important constructs of phobia to go against technology.

Details

International Journal of Sports Marketing and Sponsorship, vol. 21 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

Content available
Book part
Publication date: 29 November 2019

Richard E. Killblane

Abstract

Details

Delivering Victory
Type: Book
ISBN: 978-1-78754-603-5

Article
Publication date: 31 May 2004

Ian Kerr and Jane Bailey

This paper aims to examine some of the broader social consequences of enabling digital rights management. The authors suggest that the current, mainstream orientation of digital…

Abstract

This paper aims to examine some of the broader social consequences of enabling digital rights management. The authors suggest that the current, mainstream orientation of digital rights management systems could have the effect of shifting certain public powers into the invisible hands of private control. Focusing on two central features of digital rights management ‐ their surveillance function and their ability to unbundle copyrights into discrete and custom‐made products ‐ the authors conclude that a promulgation of the current use of digital rights management has the potential to seriously undermine our fundamental public commitments to personal privacy and freedom of expression.

Details

Journal of Information, Communication and Ethics in Society, vol. 2 no. 2
Type: Research Article
ISSN: 1477-996X

Keywords

Article
Publication date: 19 June 2019

Anneli Douglas

Research abounds highlighting the differences between males and females when they travel. Even in business travel, these differences have been acknowledged, with suppliers and…

Abstract

Purpose

Research abounds highlighting the differences between males and females when they travel. Even in business travel, these differences have been acknowledged, with suppliers and marketers spending significant money to develop and market products to accommodate them. The purpose of this study is to ascertain whether differences exist in terms of mobile application usage between male and female business travellers.

Design/methodology/approach

A mixed method approach is followed. An internet-based survey is distributed and in-depth interviews conducted with South African business travellers. The Mann–Whitney U-test is used to test the differences between males and females and their mobile application usage. Content analysis is used to analyse the interviews.

Findings

The results show that mobile applications are perceived as more important by females than males in all the phases of the travel cycle, although most of these differences in perceived importance were not significant.

Research limitations/implications

Owing to the online data-collection method and the self-selective process, the findings cannot be generalised to the global population of business travellers who use mobile applications.

Practical implications

The results should caution corporate organisations, travel management companies and their application developers not to spend unnecessary technological and financial resources on developing applications to accommodate differences between males and females, which might not exist. Companies should rather spend money on developing applications that will enhance and add convenience to the business traveller’s experience.

Originality/value

The main contribution of this study lies in investigating the applications market, particularly in the context of business travel. Applications focussed on specific sectors of the tourism industry, such as business travel applications, serve business travellers differently from generic travel applications. This research examines business travel-specific applications and expands the scale and scope of the enquiry, concentrating on the travellers’ view.

研究目的

本论文主要研究男人和女人在旅游中的行为区别。特别是在商务旅游中, 男女差别确实存在, 这也验证了供应商和营销商在开发营销产品中的针对性和区别性。本论文旨在验证是否男女商务旅游者对使用移动APP存在区别。

研究设计/方法/途径

本论文采用混合采样方法。采样方式通过网络问卷和深度访谈, 采样群体为南非商务游客。本论文采取Mann–Whitney U检验来测试男女在移动APP使用上的区别。本论文还采取文本分析法来分析访问数据。

研究结果

研究结果表明女性游客在各个旅游阶段都比男性游客对移动APP更看重, 而这些区别在统计计算上并没有获得显著效果。

研究理论限制/意义

由于线上采样和自助问卷的采样限制, 研究结果不能推广到全球商务旅客对于使用移动APP的态度。

研究实践意义

研究结果可以警示企业机构、旅游管理公司、以及APP开发商不要花费不必要的科技和财力资源来迎合男女受众的需求。因为这个区别可能不存在。公司应该花费财力在开发APP上, 使得商旅客人的使用体验更加便捷。

研究原创性/价值

本论文最重要的贡献就是研究了商旅APP市场。商旅APP区分于普通旅游APP。我们的研究检验了商旅客人APP以及扩展其度量和研究视野到旅游者的角度。

关键词

移动设备, 性别, 商务旅行, 商务旅行周期, 商务旅客, 移动商务旅行应用

Details

Journal of Hospitality and Tourism Technology, vol. 10 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 26 April 2019

Wenjie Cai, Shahper Richter and Brad McKenna

With the rapid development and implementation of cutting-edge information technologies in tourism and hospitality, it is necessary to update the progress of technology use in the…

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Abstract

Purpose

With the rapid development and implementation of cutting-edge information technologies in tourism and hospitality, it is necessary to update the progress of technology use in the past 18 years and set up research agenda for future research. By adopting information systems (IS) as a reference discipline, this paper aims to create a literature review of technology and tourism papers around the theme of use.

Design/methodology/approach

Following the systematic literature review process of Aguinis et al. (2018), 314 papers were downloaded to determine how they applied the concept of technology use.

Findings

Three themes about technology use emerged: types of processing, organisational use and users. Among various types of technology processing, interactive and online are largely addressed in the tourism and hospitality literature. The organisational use theme explores how the competitive and strategic use of technology provides management support for organisations. There was a large amount of research focussed on direct users, such as individual characteristics, user attitudes and user behaviour. The theories of technology acceptance model and unified theory of acceptance and use of technology have been widely applied in these studies.

Originality/value

This paper provides a review of key issues which has been discussed in tourism research in relation to technology use. By applying the scheme developed in the IS discipline, this study provides new insights into the development of technology in tourism. In addition, it also gives us the opportunity to suggest a research agenda by identifying research gaps and future research collaboration opportunities between these two fields.

研究目的

随着尖端科技在旅游和酒店业中的快速发展和应用, 我们有必要审视过去18年中科技使用的进程, 并且为未来研究确立方向。采用信息系统(IS)作为参考标杆, 本论文旨在建立围绕科技使用和旅游业的文献综述体系。

研究设计/方法/途径

本论文采用系统文献综述法(Aguinis et al., 2018), 共314篇文章被审阅, 以确立科技使用概念如何被研究应用。

研究结果

三种有关科技使用的主题被确立:处理类型、组织使用、用户。在各种科技处理类型中, 互动性和线上的方式在大多数旅游酒店文献中被研究。组织使用主题开拓了科技的有利和策略的使用如何为组织提供管理支持。文献有很大一部分集中研究在直接用户身上, 比如用户个人特点、用户态度、用户行为。TAM和UTAUT理论在这些研究文献上被广泛使用。

研究原创性/价值

本论文评论了旅游酒店业中科技使用的几个关键方面。通过借用IS领域开发的模型, 本论文对旅游业中技术开发提供新视角。此外, 本论文还指出文献缺口和未来合作机遇, 开启研究领域新篇章。

关键词

处理、用户、组织、信息系统、旅游业、技术使用

纸张类型 - 文献综述

Details

Journal of Hospitality and Tourism Technology, vol. 10 no. 4
Type: Research Article
ISSN: 1757-9880

Keywords

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