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This paper aims to understand how the sustainability theme has been incorporated into the new Olympic planning guidelines based on analysing the case of Tokyo (2020), which was severely impacted by the COVID-19 pandemic.

For this, field research using the case study method was carried out that involved 21 in-depth interviews with experts from different entities affected by the event.

As a result, it was possible to identify that some characteristics already presented in the Tokyo project came to break away from the gigantism observed in the past Olympic editions in an attempt to demonstrate alignment with the new principles brought by the IOC (2020) and 2020 + 5 Agenda that had as one of its main objectives to simplify the Olympics, making the event more sustainable and accessible for future host societies.

At the end, some trends for the future of the Olympic Games are also presented in order to guide future studies in the area, as well as help the future host cities and their companies in planning their investments.

This paper aims to shed light on current initiatives of urban regeneration around the Shibuya Station area within the context of contemporary Tokyo’s place development strategies. The objectives are twofold: to illustrate the characteristics of the plans and the planning approaches framing the interventions; and to identify the strategies employed to reshape the cityscape.

Using a case study approach, this paper combines data from historical and archival research, as well as policy documents and plans. These are supplemented by data from extensive fieldwork undertaken between 2015 and 2019 to critically assess and interpret the implemented policies and the outcomes of the regeneration.

The paper provides insight into the ongoing urban regeneration around the Shibuya Station area and identifies five key themes that summarise the strategies employed to transform the urban landscape in the area. Despite the apparent success and some innovations introduced by the redevelopment project, critical issues remain–especially around the privatisation of public space and the lack of a holistic approach to sustainability.

The paper examines a significant and timely case of urban regeneration. By critically discussing the implications of the redevelopment around Shibuya Station in the context of Tokyo’s current place development strategies, the study highlights the importance of an inclusive notion of sustainable development and contributes to the debate around Japanese urbanism and urban regeneration.

The purpose of this paper is to explore the relationship between global cities and international tourism with particular reference to the recent experiences of Tokyo which has recently seen a marked increase in arrivals. It addresses questions of the standing of Tokyo as a global city and tourist destination, how the two functions are connected and why changes are occurring.

The methodology employed is that of an empirical case study based on the analysis of published materials drawn from a diversity of sources.

The defining characteristics of global cities are generally conducive to their function as international tourist destinations. They possess a wealth of tourism resources and amenities which facilitate inbound tourist flows. Tokyo is a prominent example of a global city, but has tended to attract fewer visitors than others in that category. The recent significant growth in arrivals is attributed to changes in the tourism industry and wider environment, yet some challenges remain before it can catch up with its counterparts.

Fresh insights are afforded into the implications of global city status for tourism and the development of Tokyo as a destination which tends to have been neglected in the literature.

This chapter introduces the development of sport sociology in Japan especially focusing on the activities of the Japanese Society of Sport Sociology (JSSS) and research by members of the society. Following a brief history, we discuss some notable and influential research in Japanese sport sociology. Then we pick up the two areas of Olympic Studies and Sport for Development and Peace to show the current situation of sport sociology in Japan. In Japan, the development of sport sociology and sport itself are tightly linked with the development of the society as a whole, especially influenced by economic factors. In regards to the future of sport sociology as well as sport, we believe that this will depend on the economic situation, although sport-related persons (except for sociologists) tend to expect much of the governmental body. Because the volume of Olympic Studies and Sport for Development and Peace research is increasing, sport sociology will achieve a certain amount of success by the 2020 Tokyo Olympics/Paralympics. However, we need to seek a way to maintain the momentum of sport sociology in Japan after the year 2020.

Purpose: Due to COVID-19, tourism to Tokyo Olympic is totally banned and sports enthusiasts are not allowed to view any sport event.

Need of the study: The need of this chapter is to explore Twitter content and analyse its sentiments towards the mega sporting event #Tokyo2020 Olympic.

Methodology: This research has adopted the behaviour of players and sport fans to analyse their Twitter messages using netnographic approach. Sample of 7,475 tweets of #Tokyo2020 an official Twitter online Olympic campaign was collected, and these tweets were categorised with frequency analysis, sentiment analysis, and context analysis using NVivo.

Findings: Results highlighted that majority of tweets are positive towards Tokyo Olympic even in COVID-19 scenario. Findings of the study showed that Tokyo Olympic had favourable emotions, sporting sprit, positive state of energy, and players’ lifestyles.

Practical implications: This research explored the dynamics of engagement practices and can be extended to other fields of study and is useful to sports authorities to strategize their forthcoming sporting events.

At the 2020 Tokyo Olympics, Laurel Hubbard made history as the first openly transgender woman to compete in an individual sport. In the weeks leading up to and following her performance, hundreds of original news articles were written about her – few of which fully supported her participation. In this chapter, we detail our content analysis of written news media created in the weeks surrounding Hubbard's Olympic debut. Using Ahmed's (2000) theorization of the discursive creation of ‘strangers’, we relay how journalists' usage of imagery and narrative structures framed Hubbard as an ‘other’, separate from other elite athletes and undeserving of her status as an Olympian – serving to powerfully shape public perceptions of Hubbard's identity, humanity and her right to compete in the sport that she loves.

This study aims to analyze how English-language versions of e-newspapers in the first two countries affected, China and Japan, which are non-English-speaking countries and have different socio-economic and political settings, have highlighted Coronavirus disease 2019 (COVID-19) pandemic news and informed the global community.

A text-mining approach was used to explore experts’ thoughts as published by the two leading English-language newspapers in China and Japan from January to March 2020. This study analyzes the Opinion section, which mainly comprises editorial and the op-ed section. The current study groups all editorial discussions and highlights into ten major aspects, which cover health, economy, politics, culture and others.

Within the first three months, the media in both China and Japan shifted their focus from health and preparedness to the economy, politics and social welfare. Governance and social welfare were key concerns in China’s news media, while, in contrast, global politics received the highest level of attention from experts in Japan’s news media. Environment and technologies aspects did not receive much attention by the expert’s columns.

At the initial stage of a world crisis, how leading nations and initially affected nations deal with the problem, how media play their role and guide mass population with experts’ thoughts are highlighted here. The understanding developed in this study can provide guidance to news media in other countries in playing effective roles in the management of this health crisis and catastrophes.

Cultural consumption is the study of the motivation for the consumption of, and experiences related to factors such as lifestyle, soft skills, landscapes, traditions, professions, history and nature etc. Innovative approaches in experiential marketing such as customization, service diversification and cultural assimilation for strengthening customer relationships are recommended strategic approaches for supporting business growth and development. In recent times the pandemic situation in Japan resulted in a 93% decline in inbound tourism (JNTO, 2020). To support customer trust and relationship Japanese resorts such as Onsens and Ryokans embarked on innovative experiential marketing strategies to continue customer relationship while also dealing with the official prescribed restrictions for preventing the spread of infection. This chapter explores the innovative experiential marketing adopted by Japanese resorts and contributes to the identified need for more knowledge in the area. A multiple case approach was adopted and information from 12 resorts was obtained through secondary data. Results identify five innovative marketing approaches that were used by the Japanese resorts studied in this research. The chapter contributes theoretically in relating cultural consumption to experiential marketing in COVID-19 times, opens discussion for policy implications and aims to provide some inspiration to other firms in the business of tourism related to cultural consumption.

Houses are durable, so an imbalance between demand and supply occurs after time has passed since initial construction. The purpose of this study is to quantify the extent of this imbalance for existing houses, focusing on the heterogeneity across property segments.

This study uses a unique data set on the “inquiry volume” that each property received from an online real estate portal to measure the volume of demand in relation to supply. Simple regressions are conducted in the resale condominium market across the Tokyo metropolitan area.

The inquiry volume successfully tracked a recent expected trend in which demand relative to supply is stronger for condominiums in reasonably priced areas, condominiums in convenient, accessible locations, condominiums built within the last 20 years and compact and spacious units. This study also confirms that these trends cannot be captured through heterogeneity in price levels, which has been widely used in previous studies on measuring housing preferences.

As an indicator of conditions in the housing market, the property-level inquiry volume has strong potential to provide useful information for supply strategies and for the sustainable use of existing housing stocks.

The originality of this paper is the use of information on the buyer side, which is typically unobservable.