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Given their immense value-creating potential, ecosystems?and whether to build, buy, or join one?have become a top agenda item in boardrooms around the world.

Haier, a highly successful Chinese multinational corporation has developed an effective set of practices for managing an emergent, ecosystem-based business model.

The Haier case illuminates the unique challenges of leading a sprawling, ecosystem-based enterprise that must continually evolve.

Haier employees fall into three categories? platform owners, microenterprise owners and entrepreneurs.

As a strategic innovator, Haier grouped its independent microenterprises into “Ecosystem Micro-Communities” (ECMs) of loosely connected, multi-disciplinary capability clusters organized around end users.

The purpose of this paper is to explore and further explain the phenomena of supplier participation in addressing the sustainability-oriented objectives of a supply chain. Specifically, the paper explains how a buyer can integrate sustainability concerns among its suppliers. The study is based in the context of the Indian school feeding (mid-day meal) program and approaches the issue from the perspective of a mid-day meal provider.

This paper first explains how the mid-day meal providers in India explicitly address the social and economic dimensions of sustainability. Thereby, it conducts an exploratory case study on a renowned meal provider with the objective to understand the nature of its efforts toward supplier participation through in-depth interviews.

As evident in the case, from the buyer’s perspective, the key to success in winning supplier participation in addressing the sustainability-oriented supply chain objectives largely revolves around efforts along the critical aspects of policy development, policy implementation, and intent building with suppliers.

This paper propagates a threefold value by outlining the central importance of the focus on efforts and challenges for understanding supplier participation in sustainable supply chain management (SSCM). First, the paper is among the initial studies to focus on ground-level efforts and challenges for a mid-day meal provider, and outlines best practices. Second, the case presents revelatory insights on SSCM from the perspective of supplier participation. For example, it demonstrates the relevance of supply-chain-based social identification in governing supplier willingness to participate in a buyer’s SSCM. Third, the findings also extend critical implications toward SSCM theory and practice.

The aim of the present study is to investigate and analyze Internet‐related consumer music procurement behavior and its effects on traditional music procurement using a Web questionnaire with a sample of more than 4,000 Internet users (the word “procurement”, as opposed to purchase, is used because some procurement satisfies the consumers’ need for music but they do not pay for it). Four motive factors for the willingness to pay for online music were found and subsequent cluster analysis identified three meaningful and distinct downloader groups who are willing to pay for online music: demanding downloaders; general download approvers; procurement autonomous. Consumer price sensitivity for two different commercial online‐music distribution models was very similar and the majority of users had similar ideas as to how much a commercial download service should cost. Implications for marketing research and practitioners are discussed.