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Article
Publication date: 26 June 2021

Lingchen Huang, Ting Feng and Zongsheng Huang

Responding to the store brand (SB) introduction by the retailer, the manufacturer may adopt the strategic choice of incorporating the fairness concern behavior of the…

Abstract

Purpose

Responding to the store brand (SB) introduction by the retailer, the manufacturer may adopt the strategic choice of incorporating the fairness concern behavior of the retailer. This paper aims to examine how the manufacturer can counteract the retailer’s SB introduction by strategically choosing to or not to incorporating the retailer’s fairness concern.

Design/methodology/approach

This paper considers the SB introduction problem in a two-echelon supply chain consisting of one manufacturer and one retailer with fairness concern behavior. This paper resolves the pricing strategies under four strategic scenarios regarding fairness concern incorporation and SB introduction and examine the influences from the fairness concern on pricing strategies and profits. This paper further investigates the strategic choice equilibrium of the manufacturer and retailer on fairness concern and SB introduction decision.

Findings

The results show that the retailer can be better off by the introduction of the SB only when the acceptance degree of the SB is high enough. And whether the manufacturer should incorporate the retailer's fairness concern depends on the consumer's acceptance of the SB: Only when the consumer's acceptance is moderate, the manufacturer is able to counteract the SB by strategically not incorporating the retailer’s fairness concern behavior. Otherwise, the manufacturer cannot prevent the retailer from introducing the SB and can be better off by incorporating the retailer’s fairness concern behavior.

Originality/value

This paper contributes to the literature by examining whether the manufacturer can adopt the strategic incorporation of the retailer's fairness concern to counteract the retailer's SB introduction.

Details

Nankai Business Review International, vol. 12 no. 2
Type: Research Article
ISSN: 2040-8749

Keywords

Book part
Publication date: 14 December 2018

Jin-Li Hu, Yang Li, Hsin-Jing Tung and Jui-Ting Feng

The Association of Southeast Asian Nations (ASEAN) members want to efficiently promote the flow of commodities and personnel within its service areas under given limited…

Abstract

The Association of Southeast Asian Nations (ASEAN) members want to efficiently promote the flow of commodities and personnel within its service areas under given limited resources. Based on panel data from 2007 to 2014, this study applies the output-oriented data envelopment analysis method and focuses on the disaggregated output efficiencies of 42 ASEAN airports. Results show that the international airports of ASEAN members have significantly better output efficiency for passenger and movement output than regional airports. This work provides a relatively fair perspective in evaluating ASEAN’s airport operating efficiency. It helps policymakers measure the frontier forward or backward shift of an airport over the research period, in order to reveal the characteristics of airport efficiency and to present a new interpretation along with managerial implications.

Article
Publication date: 7 October 2014

Matthew Tingchi Liu, Ipkin Anthony Wong, Chu Rongwei and Ting-Hsiang Tseng

This study aims to investigate how perceptions associated with corporate social responsibility (CSR) initiatives influence customers’ preference and loyalty in a…

5565

Abstract

Purpose

This study aims to investigate how perceptions associated with corporate social responsibility (CSR) initiatives influence customers’ preference and loyalty in a controversial consumer market. The mediating effect of brand preference between perceived CSR initiatives and customer loyalty is also examined.

Design/methodology/approach

The methodology in the current study involves the use of questionnaire surveys delivered to a convenience sample in the city of Macau in 2012. A total of 616 valid samples were collected among casino players in a high bet limit area in six major casinos. Regression analysis was used to test the hypotheses formulated for carrying the study forward.

Findings

The findings indicated that customers’ brand preference can be enhanced by their perceptions on CSR. Two CSR initiatives (stakeholders and society) significantly increase loyalty intention, although to varying degrees. The impact of CSR on stakeholders has a stronger influence on customers’ brand preference. Another important finding of the current study is the fact that brand preference is a partial mediator of perceived CSR initiatives and customer loyalty.

Research limitations/implications

This study verified the relationship among CSR initiatives perception, brand preference and loyalty intention in the context of the Macau gaming industry. Perceived CSR initiatives enhance customer loyalty. Additionally, this study found a partial mediating effect of brand preference between CSR perception and customer loyalty.

Practical implications

Customer loyalty can be enhanced with companies’ appropriate investments in social responsibilities. Although a socially responsible brand image of a company is not guaranteed to be a competitive advantage that attracts more premium customers, there is a general consensus that it may result in the latter with appropriate CSR strategies involving the greatest attention directed toward improving stakeholders’ interests. From the marketing perspective, retaining premium customers with a higher brand preference level is a key to both long-term competitiveness and profitability.

Originality/value

This study investigates how premium customers’ perceived CSR initiatives of a casino influence their loyalty intention, and also examines how brand preference, as a mediator, influences the relationship between perceived CSR and loyalty intention. Extending the realm of CSR study to understand the linkage between CSR and customer behaviors is also important because multiple theories predict different benefits, and assessing the value of CSR, therefore, requires multiple approaches. Finally, evidence from the research is significant for researchers and practitioners, especially when working on conflicting issues.

Details

International Journal of Contemporary Hospitality Management, vol. 26 no. 7
Type: Research Article
ISSN: 0959-6119

Keywords

Book part
Publication date: 1 June 2021

Carol Huang and Connie Chuyun Hu

The study examines how the tourism concept developed amongst Chinese students in the United States from 1905 to current juncture. Through the contrasting views presented…

Abstract

The study examines how the tourism concept developed amongst Chinese students in the United States from 1905 to current juncture. Through the contrasting views presented in two landmark mega-reviews of Chinese students in the United States and France, the authors concluded that tourism enhances understanding of the host countries resulting in more comprehensive and overall success of Study Abroad Program. After the reopening, China encouraged touring the host country but with extreme financial constraints in the beginning. Tourism of Chinese students became popular and fashionable only in late 1990s with China’s economic prosperity and policy changes to open tourism to foreign countries. As tension with China grew during the COVID pandemic, Chinese students in the United States were used by the Trump Administration as a lever in trade and diplomatic negotiation, and touring became wishful.

Details

Global Perspectives on Recruiting International Students: Challenges and Opportunities
Type: Book
ISBN: 978-1-83982-518-7

Keywords

Article
Publication date: 6 November 2019

Caiyun Sun

The purpose of this paper is to analyze the reliability and validity of doctoral candidates’ innovative personality model.

Abstract

Purpose

The purpose of this paper is to analyze the reliability and validity of doctoral candidates’ innovative personality model.

Design/methodology/approach

Based on doctoral candidates’ innovative personality model, this study took the best correlation and the worst correlation into account to predict and demonstrate their innovative ability tendencies. Matlab R2016a, a program of software programming, was used to calculate the contribution degree of each personality factor of doctoral candidates to their innovative ability tendencies.

Findings

The reliability and validity of doctoral candidates’ innovative personality model based on grey target theory have been verified, and the prediction for doctoral candidates’ innovative ability tendencies can be realized on the basis of this model.

Practical implications

Scientific and reasonable doctoral candidates’ innovative personality model can play a good guiding role, and its research results have certain practical significance for selecting innovative doctoral candidates, ensuring the training quality of doctoral candidates and cultivating the innovative ability of doctoral candidates. It can be promoted and applied on the basis of its trial operation in Jiangsu.

Originality/value

With regard to the relative degree of the influence of doctoral candidates’ individual personality factors, previous researchers seldom carried out the quantitative research. In this paper, the author sought a quantitative method to describe the degree of such influence and constructed the doctoral candidates’ innovative personality model based on grey target decision making. This study took the positive and negative off-target distance into account and demonstrated the rationality and validity of doctoral candidates’ innovative personality model.

Details

Grey Systems: Theory and Application, vol. 10 no. 1
Type: Research Article
ISSN: 2043-9377

Keywords

Content available
Book part
Publication date: 14 December 2018

Abstract

Details

Airline Economics in Asia
Type: Book
ISBN: 978-1-78754-566-3

Content available
Article
Publication date: 3 February 2012

Fevzi Okumus

310

Abstract

Details

International Journal of Contemporary Hospitality Management, vol. 24 no. 1
Type: Research Article
ISSN: 0959-6119

Article
Publication date: 6 February 2020

Nuria Gisbert-Trejo, Eneka Albizu, Jon Landeta and Pilar Fernández-Ferrín

Inter-organizational mentoring (IOM) is a human resource development tool that is used when the mentor and mentee belong to different organizations. As mentees are the…

Abstract

Purpose

Inter-organizational mentoring (IOM) is a human resource development tool that is used when the mentor and mentee belong to different organizations. As mentees are the focus of the IOM process, the success of this type of program is highly reliant on their characteristics. Therefore, the purpose of this paper was to derive the most desirable characteristics for mentees in IOM.

Design/methodology/approach

An intensive review of the literature on mentoring for managers and business professionals was carried out to identify mentee characteristics. These characteristics were then ranked for their importance to IOM using the Hybrid Delphi method (with 130 informants taking part in a Delphi survey and 19 expert IOM practitioners taking part in Focus Group and Nominal Group Technique sessions). An exploratory factor analysis identified the three main underlying factors behind the listed mentee characteristics.

Findings

In total, 17 relevant mentee characteristics were identified and ranked and then synthesized into three essential factors for the mentee. The results were discussed in the light of existing studies.

Originality/value

The mentee characteristics and factors identified in this study will be of great practical value to coordinators of IOM programs. Also, the review of the literature and the obtained results will help other researchers who wish to expand on this topic.

Details

European Journal of Training and Development, vol. 44 no. 4/5
Type: Research Article
ISSN: 2046-9012

Keywords

Article
Publication date: 14 January 2019

Nuria Gisbert-Trejo, Jon Landeta, Eneka Albizu and Pilar Fernández-Ferrín

The purpose of this paper is to explore the essential mentor characteristics for effective inter-organizational mentoring. This kind of HR development technique, where…

1008

Abstract

Purpose

The purpose of this paper is to explore the essential mentor characteristics for effective inter-organizational mentoring. This kind of HR development technique, where mentor and mentee belong to different organizations, is becoming increasingly popular and so far has been scarcely studied.

Design/methodology/approach

First, a rigorous literature analysis to identify primary mentor characteristics for managers and professionals has been performed; second, a Delphi analysis has determined their relevance according to the opinion of 125 experienced mentors, mentees and program coordinators that have carried out inter-organizational mentoring processes in Spain; and third, an exploratory factor analysis has reclassified the mentor characteristics into a smaller number of factors.

Findings

In total, 29 relevant mentor characteristics have been identified and valued. The foregoing characteristics are related to seven underlying dimensions or factors that serve to characterize an effective mentor for inter-organizational mentoring programs.

Originality/value

The research extends the existing literature regarding mentor characteristics of those mentors who are engaged in inter-organizational mentoring. In addition, this work offers a valuable contribution to inter-organizational mentoring research based in a Delphi method that includes both academic and practitioner perspectives in a cultural context that may have not received previous attention. The findings can be valuable for both academics who investigate this topic of growing interest, and for practitioners who must face the selection and training of mentors.

Details

Industrial and Commercial Training, vol. 51 no. 2
Type: Research Article
ISSN: 0019-7858

Keywords

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