Search results
1 – 10 of 13
The main purpose of this study is to check the potential impact of gamification on communicating CSR issues.
Abstract
Purpose
The main purpose of this study is to check the potential impact of gamification on communicating CSR issues.
Design/methodology/approach
The examination was conducted concerning the correlations between income/education level and communication effectiveness with and without gamification application. For the need of this study the survey was prepared, containing inter alia narration resting on helping Dwight to deal with the problems with adjusting to work environment, the problem often avoided in corporate social responsibility (CSR) communication research, especially gamified.
Findings
Findings show that gamification can help in this area, but depending on the author’s goal (spreading the news is the most relevant one).
Originality/value
Although the gamification gained substantial interest over the last decade, the results of applying the same into CSR communication are still very rare.
Details
Keywords
John T. Perry, Gaylen N. Chandler, Xin Yao and Timothy L. Pett
The entrepreneurʼs experience, personality, and values affect the entrepreneurʼs behaviors and decisions (Chrisman, Bauerschmidt, and Hofer 1998). Past research results show that…
Abstract
The entrepreneurʼs experience, personality, and values affect the entrepreneurʼs behaviors and decisions (Chrisman, Bauerschmidt, and Hofer 1998). Past research results show that (1) more experienced new venture founders have a greater likelihood of leading their ventures to early success than less experienced founders (Delmar and Shane 2006) and (2) founders who engage in legitimacy-seeking behaviors have a greater likelihood of leading their ventures to early success than founders who do not do so (Tornikoski and Newbert 2007). We propose that more experienced founders understand the importance of obtaining legitimacy for their ventures and therefore will engage in more legitimacy-seeking behaviors. In addition, we propose that entrepreneursʼ growth aspirations and internal locus of control are also associated with engagement in legitimacy-seeking behaviors. We test and find support for these propositions in a sample of new ventures and their founders.
Details