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1 – 10 of over 83000Feng Xu, Songshan (Sam) Huang and Shuaishuai Li
This study aims to examine the effects of three aspects of perceived advantage (i.e. time-saving, money-saving and convenience) on Chinese consumers’ continuance usage intention…
Abstract
Purpose
This study aims to examine the effects of three aspects of perceived advantage (i.e. time-saving, money-saving and convenience) on Chinese consumers’ continuance usage intention and behavior of using tourism mobile applications (apps) in the context of Chinese society and culture.
Design/methodology/approach
Survey data were collected at 20 key tourist attractions in Jinan, China from tourists who visit the attractions. Structural equation modeling was applied to test the hypothetical model.
Findings
Empirical findings revealed that time-saving directly affected consumers’ continuance usage intention but did not influence user behavior; on the contrary, money-saving had a direct effect on user behavior, but not on intention. Convenience was found to affect both intention and behavior and had a much stronger total effect on user behavior than time-saving and money-saving.
Research limitations/implications
The study findings offer insights into the further development of tourism mobile apps. While money-saving can be an effective marketing offer for user adoption of tourism mobile apps, tourism mobile apps operators should further tap into the value of time and convenience in designing and developing tourism mobile apps.
Originality/value
The study expands on practical knowledge of Chinese consumers’ behavior toward using tourism apps.
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Teresa Stephenson, Gary Fleischman and Mark Peterson
This research explores the expectation gap between tax clients’ motivations to hire tax preparers versus tax preparers’ perceptions of those client motivations. The study builds…
Abstract
This research explores the expectation gap between tax clients’ motivations to hire tax preparers versus tax preparers’ perceptions of those client motivations. The study builds on limited previous research by examining preparers primarily from local firms rather than focusing solely on large international firms. The Gaps Model of Service Quality provides the theoretical lens for the paper. We employ the recently developed Taxpayer Motivation Scale (TMS) to measure four client motivations to hire a preparer: (1) saving money, (2) saving time, (3) legal compliance, and (4) protection from the IRS. We measure expectation gaps for those four motivations using matched tax preparer–tax client dyads.
We employ statistical sub-group analyses to investigate the effects of both clients’ and preparers’ demographic characteristics that influence tax-expectation gaps. Results suggest client gender plays a noteworthy role in predicting many of the gaps. In addition, complexity of tax returns, children in the home, and client perceptions of tax-preparer advocacy help explain gaps. Finally, female preparers appear to be relatively more sensitive to client needs. We conclude that tax preparers need to (1) better understand their clients’ motivations for hiring them and (2) reexamine marketing efforts to educate clients about preparer credentials and potential strategy options for tax preparation.
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Arissara Suratanon Weiler and Bhumiphat Gilitwala
The growth of the internet has transformed digital infrastructure in Thailand over the past two decades, with the widespread use of e-commerce, digital money and online services…
Abstract
Purpose
The growth of the internet has transformed digital infrastructure in Thailand over the past two decades, with the widespread use of e-commerce, digital money and online services becoming a daily norm for all ages. The COVID-19 restrictions, which limited in-person business operations, boosted demand for takeout and delivery services and fueled the expected steady growth of the online food delivery market in Thailand. The pandemic also resulted in a shift towards online ordering and delivery, reflecting changes in customer behavior. This study focuses on exploring the factors that have driven Bangkokians to use online food delivery services after the COVID-19 restrictions were lifted in June 2022.
Design/methodology/approach
Data were collected from 398 participants who had ordered food delivery services after the announcement.
Findings
The findings showed that perceived usefulness, time saving benefit and price saving benefit have a significant impact on the intention of customers to use online food delivery services, while food safety risk perception had no effect.
Practical implications
Bangkokians favor online food delivery services due to convenience and time-saving, indicating high demand post-pandemic. Businesses should invest in improving their platforms to meet evolving consumer behavior.
Originality/value
The result of this study offers valuable insights into the attitudes and behaviors of Bangkokians towards online food delivery services and could be beneficial for businesses in the industry to improve their services, enhance customer satisfaction as well as increase their competitiveness.
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Carolin Scheiben and Lisa Carola Holthoff
The chapter investigates factors shaping convenience orientation in the 21st century as well as present-day barriers to the consumption of food and non-food convenience products.
Abstract
Purpose
The chapter investigates factors shaping convenience orientation in the 21st century as well as present-day barriers to the consumption of food and non-food convenience products.
Methodology/approach
A qualitative research approach with two kinds of data triangulation is used. Multiple key informants (marketing managers and consumers) allow a consideration from different angles and multiple methodologies (in-depth and focus group interviews) help to gain deeper insights into the topic.
Findings
Convenience orientation comprises dimensions that were previously not considered in marketing research. In addition to the known factors time and effort saving, consumers buy convenience products because of the flexibility they provide. Moreover, concerns for health, environment, and quality are important barriers that prevent consumers from buying and consuming convenience products.
Research limitations/implications
Our results suggest that factors increasing and decreasing convenience consumption depend at least partly on the product category. Future research should integrate various other product groups to further explore domain-specific convenience orientation.
Practical implications
The conceptualization of convenience orientation offers important implications for new product development as well as for the design of the marketing mix. For instance, existing barriers could be overcome by improving transparency or meeting environmental concerns.
Originality/value
The chapter reveals the factors shaping the consumption of convenience products. The presented findings are important to academics researching convenience consumption and practitioners producing and distributing convenience products.
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Considers the mixed results of studies linking between wives′employment and time‐saving behaviours. Argues that a possibleexplanation is found in limited conceptual frameworks…
Abstract
Considers the mixed results of studies linking between wives′ employment and time‐saving behaviours. Argues that a possible explanation is found in limited conceptual frameworks, inconsistent use of concepts, and insufficiently sensitive research measures. Concludes that both studies, and product development and promotion, should utilize a broadened conceptual framework of consumer time restraints, rather than just wives′ employment.
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Ida Lopez, Nurul Shahnaz Mahdzan and Mahfuzur Rahman
Using the integrated behavioural model (IBM) as a theoretical framework, this study aims to identify the determinants of saving behaviour among Malaysia's income-earning…
Abstract
Purpose
Using the integrated behavioural model (IBM) as a theoretical framework, this study aims to identify the determinants of saving behaviour among Malaysia's income-earning Generation Y (Gen Y) born in the years 1980–1995.
Design/methodology/approach
The study was conducted using a questionnaire survey targeting Gen Y respondents 500 sets of responses were obtained via convenience sampling method.
Findings
Analysis conducted using partial least squares structural equation modelling (PLS-SEM) revealed that there were positive relationships among instrumental attitude, injunctive norm, perceived control, self-efficacy and intention to save. Secondly, intention to save, financial literacy and time preference were found to positively influence saving behaviour.
Practical implications
Policymakers may find this study useful as the results reveal saving behaviour determinants of Gen Ys in Malaysia, and policies could then be formulated to improve Gen Y's saving behaviour.
Originality/value
This study contributes to the literature by applying the IBM to a study on saving behaviour.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-05-2023-0340
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Anwar Allah Pitchay, Yuvaraj Ganesan, Nurul Syifa Zulkifli and Ahmad Khaliq
The study aims to examine factors that influence customers' intention to use online food delivery applications using a smartphone. The factors examined in this study are based on…
Abstract
Purpose
The study aims to examine factors that influence customers' intention to use online food delivery applications using a smartphone. The factors examined in this study are based on the existing theory of Unified Theory of Acceptance and Use of Technology (UTAUT) namely performance expectancy, effort expectancy, social influence, information quality, price-saving orientation and time-saving orientation towards intention to use the applications. Moreover, this research model also has been expanded with an additional dimension, attitude towards online food delivery services which lead to the intention to use online food delivery services through a smartphone. Furthermore, the present study also tested the role of age as moderator constructs between attitude towards online food delivery services and intention to use online food delivery services through a smartphone.
Design/methodology/approach
The study employed a quantitative method and 256 respondents participated in this study. The questionnaires are distributed using a convenience sampling technique and the data is analysed using partial least square approach.
Findings
The result shows that four (4) constructs, i.e. social influence, information quality, price-saving orientation and time-saving orientation have a positive relationship and significant effect on attitude towards online food delivery service where it enhances the intention to use the application. Attitude towards online food delivery services also has a significant effect on the intention to use. Furthermore, age was not found significant to moderate the relationship between attitude and intention to use.
Practical implications
The output of this study has several practical contributions such as enhances the existing knowledge and skillset of the shared-economy industry, online food delivery service providers as well as restaurant owners in improving the quality of life of the customers. It also provides contextual knowledge and a deeper understanding of online food delivery applications for customers in Malaysia.
Originality/value
The findings provide a guiding principle for improving the present determinant factors, attitude towards online food delivery service and intention to use online food delivery applications.
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The purpose of this research is to explore the drivers of computer-related sustainability behavior at a medium-sized US university and the extent to which an inexpensive energy…
Abstract
Purpose
The purpose of this research is to explore the drivers of computer-related sustainability behavior at a medium-sized US university and the extent to which an inexpensive energy-saving device installed on 146 administrator, faculty and general staff workstations achieved significant savings in kWh, CO2 kg and dollars.
Design/methodology/approach
A mixed-method approach was used to collect qualitative and quantitative data to inform the study, and an intervention was introduced to raise awareness of energy-saving initiatives on a medium-sized university campus at an individual level. A simple computer energy efficiency device to measure the kWh, carbon emissions and monetary savings was installed on office workstations of 146 administrator, faculty and general staff. The research design enabled analysis of university mitigation strategies along with energy-saving behaviors, attitudes and savings in CO2 kg and dollars resulting from the installation of the adaptation intervention.
Findings
Extrapolating individual workstation savings over the eight-week study period suggests potential annual average savings of $122,087.21; 1,327,003 kWh of energy; and 577,044 kg CO2. Usage behaviors and attitudes of study participants toward green practices in general and the specific energy-saving device showed participants hold highly positive attitudes toward both. Themes that captured participants’ feeling toward the energy-saving device included: easy to use; enjoyment; feedback; habit and technical issues. Drivers that most highly motivated participants to save energy at work were participants’ sense of social responsibility and the recognition of the need to reduce energy at work.
Practical implications
The implementation of a voluntary individual-level energy-saving adaptation has the potential to be more far effective than expensive mandated strategies imposed on university employees and the value of feedback in positively influencing sustainability behavior.
Originality/value
This study is one of the first to report on the implementation of a voluntary individual-level climate change adaptation intervention on a university campus. The research addresses concerns voiced in previous literature that higher education is not stepping up the critical role in climate adaptation required of it and contributes to the sustainability in higher education literature by providing empirical evidence of the usefulness of implementing a simple adaptation technique. Specifically, it documents how increasing sustainability awareness in university employees can encourage socially responsible and energy conversation behaviors and achieve significant energy savings in dollars, kWh and CO2 kg.
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Abstract
Purpose
This paper aims to forecast the future development of UIC technology according to the changes of IPC in different time periods. The findings also provide a theoretical basis for the UIC policymakers of energy-saving environmental protection industry.
Design/methodology/approach
The present study will take energy-saving technology as an example, through using a two-mode network analysis method to build the four-stage IPC code UIC innovation-technology network, researching UIC innovation network applicant heterogeneity, UIC technology network and technology relevance.
Findings
Through the establishment of UIC innovation-technology two-mode network, namely, applicant node CN and IPC node TN, this paper analyzes the important applicants, focal technologies, correlation of focal technologies and the development trends of energy saving technology in the future by using the related theories and methods of two-mode network.
Originality/value
At present, only about 11% of energy-saving enterprises in China have R&D activities. The government needs to implement top-level design, improve industrial policies, strengthen investment in technology R&D and build a platform for technological innovation in energy-saving industries to support the R&D of common and key technologies in energy-saving industries.
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Allyn Young′s lectures, as recorded by the young Nicholas Kaldor,survey the historical roots of the subject from Aristotle through to themodern neo‐classical writers. The focus…
Abstract
Allyn Young′s lectures, as recorded by the young Nicholas Kaldor, survey the historical roots of the subject from Aristotle through to the modern neo‐classical writers. The focus throughout is on the conditions making for economic progress, with stress on the institutional developments that extend and are extended by the size of the market. Organisational changes that promote the division of labour and specialisation within and between firms and industries, and which promote competition and mobility, are seen as the vital factors in growth. In the absence of new markets, inventions as such play only a minor role. The economic system is an inter‐related whole, or a living “organon”. It is from this perspective that micro‐economic relations are analysed, and this helps expose certain fallacies of composition associated with the marginal productivity theory of production and distribution. Factors are paid not because they are productive but because they are scarce. Likewise he shows why Marshallian supply and demand schedules, based on the “one thing at a time” approach, cannot adequately describe the dynamic growth properties of the system. Supply and demand cannot be simply integrated to arrive at a picture of the whole economy. These notes are complemented by eleven articles in the Encyclopaedia Britannica which were published shortly after Young′s sudden death in 1929.
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