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This research investigates how consumers who are most active on Facebook during the day vs in the evening differ, differ in their ad consumption, and how advertising effects vary as a function of a key moderator: gender.

Using a survey of 281 people, the research identifies Facebook users who are more intensely using mobile social media during the day versus in the evening, and measures five Facebook mobile advertising outcomes: brand and product recall, clicking on ads, acting on ads and purchases.

The results show that women who are using social media more intensely during the day are more likely to use Facebook to seek information, hence, Facebook mobile ads tend to be more effective for these users compared to those in the evening.

This contributes to the literature by analyzing how the time of day affects social media behavior in relation to mobile advertising effectiveness, and broadening the scope of mobile advertising effectiveness research from other than just clicks on ads to include measures like brand and product recall.

By analyzing the effectiveness of mobile advertising on social media as a function of the time of day, advertisers can be more targeted in their media buys, and so better use their social media budgets, i.e. advertising is more effective for women who use social media (Facebook) more intensely during the day than for those who use social media more intensely in the evening as the former tend to seek more information than the latter.

This research extends media ecology theory by drawing on circadian rhythm research to provide a first demonstration of how the time of day relates to different uses of mobile social media, which in turn relate to social media mobile advertising consumption.

While research on social media advertising has been steadily increasing, little has been explored on how users consume ads when they engage with social media at different periods along the day. This paper extends media ecology theory by investigating time of day, drawing on the circadian rhythm literature, and how it relates to social media usage.

This chapter draws on longitudinal case study research that focused on the experiences of hospitality employees working in a UK university who worked split shifts in the morning and evening while completing NVQ 2 and 3 apprenticeship training. We show how fragmented working time (Rubery, Grimshaw, Hebson, & Ugarte, 2015) rather than long hours led to the apprenticeship training further eroding an already blurred work-life boundary as workers were required to complete training activities in their non-work time which for them is during the middle of the day. We argue current depictions of the positive impact of training and development on low paid workers are decontextualized from the challenges and priorities of workers whose work-life interface is already complex because of working fragmented hours across the day. This is complicated even further by the dynamic and evolving experiences of workers themselves as they experience the highs and lows of combining paid work and training. We situate the research in the context of wider conceptual debates that call for a more inclusive approach to research on the work-life interface (Warren, 2021) and highlight implications for HR practitioners who want to offer such opportunities to low paid workers in sectors such as hospitality, while also recognizing the complex challenges such workers may face.

The study aims to propose an intelligent real-time traffic model to address the traffic congestion problem. The proposed model assists the urban population in their everyday lives by assessing the probability of road accidents and accurate traffic information prediction. It also helps in reducing overall carbon dioxide emissions in the environment and assists the urban population in their everyday lives by increasing overall transportation quality.

This study offered a real-time traffic model based on the analysis of numerous sensor data. Real-time traffic prediction systems can identify and visualize current traffic conditions on a particular lane. The proposed model incorporated data from road sensors as well as a variety of other sources. It is difficult to capture and process large amounts of sensor data in real time. Sensor data is consumed by streaming analytics platforms that use big data technologies, which is then processed using a range of deep learning and machine learning techniques.

The study provided in this paper would fill a gap in the data analytics sector by delivering a more accurate and trustworthy model that uses internet of things sensor data and other data sources. This method can also assist organizations such as transit agencies and public safety departments in making strategic decisions by incorporating it into their platforms.

The model has a big flaw in that it makes predictions for the period following January 2020 that are not particularly accurate. This, however, is not a flaw in the model; rather, it is a flaw in Covid-19, the global epidemic. The global pandemic has impacted the traffic scenario, resulting in erratic data for the period after February 2020. However, once the circumstance returns to normal, the authors are confident in their model’s ability to produce accurate forecasts.

To help users choose when to go, this study intended to pinpoint the causes of traffic congestion on the highways in the Bay Area as well as forecast real-time traffic speeds. To determine the best attributes that influence traffic speed in this study, the authors obtained data from the Caltrans performance measurement system (PeMS), reviewed it and used multiple models. The authors developed a model that can forecast traffic speed while accounting for outside variables like weather and incident data, with decent accuracy and generalizability. To assist users in determining traffic congestion at a certain location on a specific day, the forecast method uses a graphical user interface. This user interface has been designed to be readily expanded in the future as the project’s scope and usefulness increase. The authors’ Web-based traffic speed prediction platform is useful for both municipal planners and individual travellers. The authors were able to get excellent results by using five years of data (2015–2019) to train the models and forecast outcomes for 2020 data. The authors’ algorithm produced highly accurate predictions when tested using data from January 2020. The benefits of this model include accurate traffic speed forecasts for California’s four main freeways (Freeway 101, I-680, 880 and 280) for a specific place on a certain date. The scalable model performs better than the vast majority of earlier models created by other scholars in the field. The government would benefit from better planning and execution of new transportation projects if this programme were to be extended across the entire state of California. This initiative could be expanded to include the full state of California, assisting the government in better planning and implementing new transportation projects.

To estimate traffic congestion, the proposed model takes into account a variety of data sources, including weather and incident data. According to traffic congestion statistics, “bottlenecks” account for 40% of traffic congestion, “traffic incidents” account for 25% and “work zones” account for 10% (Traffic Congestion Statistics). As a result, incident data must be considered for analysis. The study uses traffic, weather and event data from the previous five years to estimate traffic congestion in any given area. As a result, the results predicted by the proposed model would be more accurate, and commuters who need to schedule ahead of time for work would benefit greatly.

The proposed work allows the user to choose the optimum time and mode of transportation for them. The underlying idea behind this model is that if a car spends more time on the road, it will cause traffic congestion. The proposed system encourages users to arrive at their location in a short period of time. Congestion is an indicator that public transportation needs to be expanded. The optimum route is compared to other kinds of public transit using this methodology (Greenfield, 2014). If the commute time is comparable to that of private car transportation during peak hours, consumers should take public transportation.

Overcrowding continues to afflict emergency departments (EDs), and its attendant consequences are becoming increasingly severe. The burden of the COVID-19 pandemic is further escalating the situation worldwide. One of the most critical questions is how to adequately quantify what constitutes overcrowding and determine implications for operations management in improving service efficiency. This paper aims to discuss the aforementioned.

The authors propose the time and class complexity measures for ED service systems, taking into account important patient-level and system characteristics. Using an extensive data set from a Canadian ED, the authors investigate the performance of complexity-based measures in predicting service delays.

The authors find that the complexity measure is potentially more important than some well-known crowding metrics. In particular, EDs can improve service efficiency by managing the level of complexity within a desirable interval. Furthermore, complexity exposes how the interplay between demand-side behavioral changes and supply-side responses affects operational performance. Moreover, the results suggest that arrival patterns—the number of patients of each class arriving per time and times between events (arrivals and service completions)—increase the risk of service delays more than the demand volume.

This paper is the first to provide an extensive investigation into the application of the complexity-based measure for ED crowding. The study demonstrates potential values to be gained in ED service systems if complexity measure is incorporated into their operations management decisions.

This study aims to identify an automated machine learning algorithm with high accuracy that sport practitioners can use to identify the specific factors for predicting Major League Baseball (MLB) attendance. Furthermore, by predicting spectators for each league (American League and National League) and division in MLB, the authors will identify the specific factors that increase accuracy, discuss them and provide implications for marketing strategies for academics and practitioners in sport.

This study used six years of daily MLB game data (2014–2019). All data were collected as predictors, such as game performance, weather and unemployment rate. Also, the attendance rate was obtained as an observation variable. The Random Forest, Lasso regression models and XGBoost were used to build the prediction model, and the analysis was conducted using Python 3.7.

The RMSE value was 0.14, and the R2 was 0.62 as a consequence of fine-tuning the tuning parameters of the XGBoost model, which had the best performance in forecasting the attendance rate. The most influential variables in the model are “Rank” of 0.247 and “Day of the week”, “Home team” and “Day/Night game” were shown as influential variables in order. The result was shown that the “Unemployment rate”, as a macroeconomic factor, has a value of 0.06 and weather factors were a total value of 0.147.

This research highlights unemployment rate as a determinant affecting MLB game attendance rates. Beyond contextual elements such as climate, the findings of this study underscore the significance of economic factors, particularly unemployment rates, necessitating further investigation into these factors to gain a more comprehensive understanding of game attendance.

The purpose of this study is to evaluate the use and effectiveness of a bespoke mobile learning resource, Pocket Tutor. This resource responds to a number of teaching and learning challenges within the tertiary education context. These include those related to the number and type of learning activities that can be offered, class pacing, subject-specific content considerations and the availability and quality of off-the-shelf learning resources. Educators have to potentially contend with all of these amidst mounting institutional constraints and external pressures. Yet, a supplemental, from-scratch online learning resource can help mitigate some of these challenges.

This study presents the successes and challenges of introducing a mobile learning resource, Pocket Tutor, to bolster autonomous learning in a supported university learning environment. Pocket Tutor was designed and developed in 2019 and integrated in 2020 and 2021 into a multimedia design class offered at a large university in the Asia-Pacific. The resource’s effectiveness is measured against common technology acceptance factors – including self-efficacy, enthusiasm and enjoyment in relation to contextual purpose and class learning outcomes – through a multi-pronged approach consisting of a class-wide survey, developed specifically for this purpose and analysis of usage data. Deeper context was also provided through a small pool of follow-up interviews.

Evidence from this study’s data suggests that a bespoke, mobile-learning resource can provide greater consistency, more relevance, more flexibility for when and where students learn and more efficiency with limited opportunities for synchronous interaction. At the same time, a bespoke mobile-learning resource represents a significant investment of skill and time to develop and maintain.

This study responds to calls from scholars who argue that more research (especially that is qualitative and discipline-specific) is needed to investigate students’ willingness to use learning apps on their mobile devices. This study pairs such research about student willingness with actual usage data and student reflections to more concretely address the role of mobile learning resources in higher education contexts. This study also, importantly, does not just assess perceptions and attitudes about mobile learning resources in the abstract but assesses attitudes and usage patterns for specific generic and bespoke mobile learning resources available for students in a specific university class (thereby providing discipline-specific insights). This study also provides a unique contribution by including multiple years of data and, thus, offers a longitudinal view on how mobile-learning resources are perceived and used in a particular higher education context.