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It has recently been argued that the use of external consultants is indicative of a crisis in personnel management. However, the use of consultants, of whatever type, has not been adequately explained for a number of reasons. The reasons underlying the increasing usage of external consultants by personnel is a form of defence, allowing it to shed some activities thereby strengthening its position within the organisation. To illustrate this argument the reasons for the growth in the use of a particular type of consultant by personnel – executive recruitment consultancies – are considered. The results reported draw on two major surveys. The first was directed at executive consultancies whereas the second was directed at corporate personnel directors in the Times 100 companies. Response rates of 42 per cent and 55 per cent were achieved.

The purpose of this paper is to investigate and illustrate the potential relationships between doctoral students’ life histories and educational experiences and their methodological understanding and assumptions.

The qualitative research design consisted of life-history interviews with nine doctoral researchers in the UK in disciplines relating to the social sciences.

The study indicated that the students’ methodological assumptions may be understood as a socially constructed product of their life histories and academic experiences. Experiences of postgraduate research training were presented as having the potential to unlock the methodological consciousness required to re-frame these experiences, improve understanding and resolve methodological conflict.

This paper provides an insight into the complex nature of the development of methodological understanding and a provocation for considering methodological becoming through the lens of socialisation. This may have utility for both doctoral students and educators.

This paper identifies and examine a divergence of philosophies and practice between corporate/traditional marketing (CTM) and entrepreneurial marketing (EM). The paper examines the case of an entrepreneur who also possesses a deep understanding of CTM practices. The purpose of this paper is to learn which set of marketing practices entrepreneurs are likely to privilege.

This paper is an ethnographic investigation of a marketing entrepreneur: one who possesses a deep understanding of CTM and who is also a successful entrepreneur. Data collection and analysis included participant observation, multiple interviews, and interpretation of textual and video data.

Entrepreneurs with CTM expertise privilege elements of EM. Rather than relying on the traditional four Ps (product, price, place, and promotion), their marketing strategy and practice is reminiscent of the entrepreneurial four P's (purpose, practices, process, and people). Communication competency is foundational to successful EM.

Entrepreneurs are encouraged to assess their personal situations and identify ways to improve their organizational and interpersonal communication skills and personal contact network processes.

This paper provides a provocative look at how CTM theory and practice are superseded by the creativity, flexibility, and innovation of day‐to‐day entrepreneurship. The paper validates a framework for analysis of marketing practices specific to entrepreneurs.

A mixed philosophies epistemological design with inductive reasoning was adopted to develop new theoretical insights into the phenomena under investigation. First, interpretivism was employed to contextualise the prevailing body of knowledge and source questions (and prompts) to be posed to practitioners. Second, a case study strategy (augmented by participant action research) was adopted to measure construction industry professionals' perceptions of the clerk of work's role and their impact upon both quality and safety of construction.

This research conducts a case study investigation of affordable and/or social home construction and examine industry's perception of the clerk of works (CoW) and their powers and responsibilities within existing legislation to impact quality of construction.

The findings illustrate that while the clerk of work's role positively impacts quality and safety of construction, it is hindered by cost and time constraints that are often prioritised. An analogy to “yield points” in materials science is then adapted to develop new theory to conceptualise the pivotal position that the CoW has in upholding quality construction. The research concludes with pragmatic recommendations (such as industry centric codes of practice) to mitigate quality and safety issues arising and signpost future academic research in this area.

UK construction has been criticised for prioritising costs and profits vis-à-vis quality and safety issues, as exemplified by the Grenfell fire. This study demonstrates the need for reinstatement of the CoW role in mitigating residential housing quality decline.