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This paper aims to investigate the satisfaction of dealers with their suppliers in the agricultural machinery sector.

A dummy approach of the three‐factor model is used to detect the dimensions that influence the overall satisfaction of agricultural machinery dealers. The model considers satisfiers, dissatisfiers and so‐called performance factors that might lead to both satisfaction and dissatisfaction.

Two dissatisfiers, after‐sales and service methods and relationship with supplier, are detected. Furthermore, there is one satisfier, competitive outlook, and one performance factor, the product program.

The dummy approach detects the three factors implicitly. A Kano‐questionnaire might be helpful to confirm the results.

Producers should first fulfill the factors that have the highest negative impact: product program, followed by after‐sales and service methods and relationship with supplier. After reaching a specific level within these factors, producers could seek to increase their dealers' satisfaction with the two factors, product program and competitive outlook. The product program thus represents the key factor for producers seeking to both decrease dissatisfaction and increase satisfaction.

While different approaches of the three‐factor model are used along with customer satisfaction, this paper is the first to detect different factors of dealer satisfaction in the agricultural machinery sector.

The aim of this paper is to understand young consumers' (students') opinions about the mandatory labeling policy for genetically modified foods (GMF), and in-depth analysis of determinants of young consumer support for this policy.

Consumer survey was conducted by using a face to face interview method for a sample of 298 students. The hypotheses of this study are risk benefit perceptions and concerns about the current labeling policy likely to determine students' support for mandatory labeling of GMF. The questionnaire employed for the survey mainly focuses on the questions such as students' perceptions about GMF and opinions about current labeling policy in India. Probit model was used to analyze the determinants of young consumers' support for this policy.

The authors found that 58 per cent of the students support mandatory labeling of GMF and 39 per cent of the students are willing to pay 10-15 per cent more price for foods under this policy. Young consumers who have knowledge about GM technology are more likely to support this policy. Young consumers' dissatisfaction with the current labeling, and demand for information about food production have a positive influence on support for this policy. Those young consumers who use food labels regularly are likely to support this policy and young consumers' trust in university for truthful information about GMF has a positive influence. Whereas, students' risk benefits perception and moral concerns about GMF have an insignificant influence.

Limitations of the study are that it focused only on university students and used small sample size. Hence, further studies are recommended for overall consumer representative sample.

The findings of this study will be helpful for further research on consumers and mandatory labeling of GMF in India, and also provide some useful information for marketing of GMF in India.

To the authors' knowledge this is the first study that analyzes the determinants of young consumers' support for mandatory labeling policy for GMF in India.

In this article, the results of a consumer survey for Germany are presented. Extrinsic cues play an important role for quality selection in the shop. Here “country of origin” and “place of purchase” play a dominant role. To judge the eating quality of fresh meat, those experience quality attribute cues, which are hard to measure with characteristics, like flavour or smell, seem to be the most important. For assessing the safety of meat, “country of origin” as an extrinsic credence quality attribute cue and “freshness” as an intrinsic credence quality attribute cue are of most importance. “Country of origin” is used by consumers not only to predict eating quality but also to indicate safety. This holds not only for beef, but also for pork and, to a lesser extent, chicken. The most trusted source of information on the safety of meat is the butcher.

A model for analysis of consumer behaviour towards food is developed. This model is intended to bridge the gap between the objective quality approach pursued in food sciences, the product characteristics approach, and the subjectively perceived quality approach, the product attribute approach as pursued in the consumer behaviour literature. The focus is on the information processing by the consumer. Information on the product quality is supplied to the consumer in the form of cues received while shopping or consuming. A distinction is made between extrinsic and intrinsic cues, and between search‐, experience‐, and credence‐quality attributes. Within the credence attributes, three categories are distinguished: food safety, health, and all other credence quality attributes. It is demonstrated that public policy should use minimum standards for regulating food safety, information and consumer education on health issues and definitional standards to regulate the other credence qualities. In the case of search quality, no public intervention is needed. In the case of experience quality, reputation is a means of reducing the quality erosion inherent for experience quality attributes. In the case of those foods which are not sold prepacked over the counter, these means are restricted. Here the public regulators could consider backing up the private quality policy efforts on labelling by implementing traceability schemes and defining the requirements for specific label claims.

The purpose of this paper is to understand the meaning and operationalization of food supply chains in the context of the UK and India.

The paper follows the systematic literature review approach. The paper examines 99 articles published in peer-reviewed-journals from 1995 to 2017.

Findings reveal that food supply chain literature is explored along themes of procurement, food processing, innovation, traceability, safety, environment and sustainability, food policy, quality, health, consumer behavior and packaging. Within these themes, the UK researchers have primarily addressed vertical integration, coordination, safety, competitiveness and transparency and information technology. Indian researchers have focused on issues such as consumer perceptions, retail format choice, organic, health and wellness products. An empirical category is the most popular approach. The survey method is the most popular approach followed by the single case studies.

The paper contributes to the body of knowledge by presenting a unified synthesis of articles dealing with the food supply chain in the bilateral context of the UK and India.

The policy makers could use findings for conceptualization of complementarities and possible food supply chain networks.

Food processing activities may have potential to provide sustaining livelihoods to around sixty percent of the Indian population which depends on the agriculture. In the bilateral context, the UK may also get a reliable and cost competitive partner to meet its food import needs. This will help the UK to focus more on its service-led economy which, in turn, may create more jobs.

The paper highlights the contextual issues of both the countries and presents opportunities for future collaboration.

This paper aims to explore how the socio-ecological model can be expanded to address wicked problems that are perpetuated by marketing systems through examining the ways the external environment can be targeted.

The authors used an extended socio-ecological model to provide a framework for social marketers to combat climate change through the food system in the external environment.

The socio-ecological model is extended to examine how social marketers can influence the micro and macro environment through targeting the physical structure, economic, political and socio-cultural environment of desirable (sustainable) and undesirable (unsustainable) food products.

The authors highlight that social marketers should focus on the various ways the external environment at multiple levels can be targeted to produce systemic change.

This paper broadens the current macro-social marketing knowledge by providing a framework to analyse where and how change can be affected at the various levels of society.

The paper aims to examine changes in household consumption behaviour through an empirical investigation of the decision to consume meat, to not consume meat or to consume only small amounts of meat. The goal is to find out if the decision not to consume meat is becoming more prevalent, and to understand in what social categories this is happening, if any. A further aim is to investigate whether meat consumption is strongly associated with gender on the household level.

Expenditure survey data gathered from Finland during the last 40 years was used to identify what kinds of changes were taking place in the consumption of meat and meat products. The independent measures include six variables: the gender of the highest earner in the household (HEH), the type of household, the type of municipality and the income quintile, educational level and age of the HEH. The size of the samples varied between 2,986 and 8,258 households.

The analysis revealed that the decision not to consume meat became prevalent in Finland at the end of the 1970s but the growth rate has somewhat stabilised during recent decades. The gender of the HEH affects the family meat consumption. As non‐meat consumption has become more widespread it has also more clearly become a middle‐class phenomenon.

There are no previous studies available on the development of non‐meat consumption from this long‐term perspective.

The purpose of this paper is to focus on the analysis of an understudied problem in the economic literature. It proposes a valuation methodology for inputs that come from biodiversity-rich ecosystems/habitats and are used in agro-food production at zero input cost because there is not a market for such inputs.

Following Onofri et al. (2017), the authors computed the value of the marginal productivity of different inputs in three selected case studies (Angola, Mozambique and Brazil). Results are theory based and rigorous but show a strong contingency, case based, relative dimension that is captured, in the framework, by the “relativity ratio.” The ratio expresses the relative weight of the value generated by the input that comes from biodiversity-rich ecosystems/habitats in the per capita monthly available income of the farmer and aims at conveying additional insights to the economic valuation.

In this paper, the assessment of agricultural inputs value (price) in the absence of inputs markets is done, with an application to three different case studies. The inputs are peculiar since they come from habitats and ecosystems that are very biodiversity-rich.

The paper proposes a practical, though rigorous, methodology for the assessment of the value (price) of agricultural inputs in absence of inputs markets. Markets do not exist since the inputs come from biodiversity-rich habitats and ecosystems.

The paper suggests moral imagination as an approach to picture sustainable scenarios in the food industry, which are based on knowledge sharing among stakeholders and knowledge management. This can lead to a wider awareness, consequently a deeper understanding and finally more sustainable behaviors and choices in the food sector.

The research paper analyzes the relevant literature on sustainability, stakeholder theory, knowledge management and moral imagination. It proposes a moral imagination process and provides some cases to clarify its applicability.

Inter-stakeholder shared knowledge and consequent knowledge management can lead to the projection of more aware sustainable scenarios over time, overcoming a short-sighted or partial vision. The process of moral imagination can be an approach and tool for coping with sustainability-related critical issues, challenges and dilemmas in the food sector.

The article is a research paper, but the suggested process of moral imagination intends to provoke further reasoning and contributions to moral imagination and the stakeholders' role, responsibility and awareness related to sustainability in the food industry.

Even if theoretical, the paper can have well replicable managerial implications and applications in the design of sustainable scenarios in the food sector overcoming the asymmetries and bias. In particular, it is very useful conceiving the choices and outlining the behaviors upon which the firm's actions are based.

The article considers the broad spectrum of sustainability and its wide global reflection as well as the role of all stakeholders without a solely strategic focus and implications.

This article seeks to address aviation as an emerging biofuel consumer and to discuss sustainability issues and consequences for feedstock production concepts. Biojet fuels have been identified as a promising, readily deployable alternative to fossil‐based aviation fuels. At the same time they are highly criticised as their production may have negative social and environmental impacts. Therefore, the paper aims to identify major sustainability issues and assessment challenges and relate these to the production of biojet fuel feedstock.

Two plant oil production concepts are presented that address the sustainability issues discussed. Both concepts are being investigated within the research project “Platform for Sustainable Aviation Fuels”. A literature‐based overview of sustainability issues and assessment challenges is provided. Additionally, conceptual insights into new plant oil production concepts are presented.

The use of biojet fuels is often hailed as a strategy for the aviation industry to become more sustainable. However, biofuels are not necessarily sustainable and their potential to reduce GHG emissions is highly debated. Several unresolved sustainability issues are identified highlighting the need for improved assessment methods. Moreover, the two concepts presented have the potential to provide sustainably grown feedstock, but further empirical research is needed.

This article addresses researchers and practitioners by providing an overview of sustainability issues and assessment challenges related to biojet fuels. Consequences are identified for two plant oil feedstock concepts: catch cropping in temperate regions and silvopastoral systems in tropical and subtropical regions.