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The aim of this study is to explore the role of social tie content in the interpersonal knowledge transfer process and to test the effects of different social ties, i.e. distinguishing instrumental tie and expressive tie, on knowledge transfer, using cognition‐ and affect‐based trust as the mediators.

A theoretical model was tested through a survey carried out on 152 MBA students of a university in east China, and structural equation modelling (SEM) was employed for data analysis.

This research proved that both instrumental and expressive ties will facilitate trust and knowledge transfer. Cognition‐based trust is not essential when low‐tacit, general knowledge is transferred, and the effect of the expressive tie becomes negative when trust is controlled. When transferring general knowledge the instrumental tie is more efficient. However, contrary to the hypothesis, it is found that the effect of the expressive tie is not significantly larger than that of the instrumental tie during the tacit knowledge transfer process.

Besides tacitness, future research may consider involving more dimensions of knowledge into the theoretical model. Longitudinal and cross‐national studies are also needed.

The paper suggests that managers can enhance knowledge transfer among co‐workers by enhancing their instrumental and expressive ties. However, overuse of the expressive tie is risky. The importance of trust construction in organizations is also underscored.

The study reminds scholars to pay attention to the role of tie content in knowledge transfer. The findings also help managers to know how to increase knowledge transfer through promoting intra‐organizational networking.

The purpose of this paper is to examine knowledge transfer (KT) practices in five construction projects delivering sustainable office buildings in Germany and the UK by using social network analysis (SNA).

Case studies were adopted as research strategy, with one construction project representing one case study. A combination of quantitative data, social network data and some qualitative data on perceptions of the sustainable construction process and its KT were collected through questionnaires. The data were analysed using a combination of descriptive statistics, cross-tabulations, content analysis and SNA. This resulted in a KT map of each sustainable construction project.

The findings resulted in a better understanding of how knowledge on sustainable construction is transferred and adopted. They show that large amounts of tacit knowledge were transferred through strong ties in sparse networks.

The findings could offer a solution to secure a certain standard of sustainable building quality through improved KT. The findings indicate a need for further research and discussion on network density, tie strength and tacit KT.

This paper contributes to the literature on KT from a social network perspective. It provides a novel approach through combining concepts of network structure and relatedness in tie contents regarding specialised knowledge, i.e. sustainable construction knowledge. Thereby it provides a robust approach to mapping knowledge flows in office building projects that aim to achieve high levels of sustainability standards.

Establishing thought leadership by disseminating relevant digital content through social media has become one of the main priorities for marketers in business-to-business (B2B) settings. However, academic research has only recently started to address this phenomenon. In particular, researchers have not yet examined whether and how thought leadership positively influences a firm’s relationship with its customers. This paper aims to propose and test a model to explain how a firm’s thought leadership improves its customer relationship performance.

A cross-sectional research design was applied using covariance-based structural equation modeling to estimate the suggested model. Data were collected from a sample of 160 firms in different industries that create and share content on social media.

Thought leadership on social media positively influences brand performance and, in turn, customer relationship performance in B2B settings. Moreover, establishing thought leadership on social media results from specific thought leadership capabilities and is supported by social media capabilities.

This study advances knowledge on social media thought leadership in B2B settings by proposing and testing a model that combines available insights from three distinct but interrelated B2B streams of studies: branding, social media marketing and thought leadership. Moreover, this study conceptualizes the effects of thought leadership, which is consistent with the relational nature of B2B settings. In fact, it explores thought leadership as a means to maintain and strengthen business relationships. However, further studies are needed to explore detailed strategies that affect the effectiveness of thought leadership.

The results provide managers with evidence on the effectiveness of a thought leadership strategy. Establishing thought leadership on social media can help to nurture customer relationships over time. By sharing valuable content, suppliers can continuously demonstrate their cutting-edge competences and expertise, thus keeping their brand relevant to customers.

This is the first study to provide evidence of the benefits of social media thought leadership on customer relationships in B2B settings.

Social network perspective to interorganizational relations focuses on the effect of organizations’ external relationships in collaboration as opposed to their internal resources and capabilities. It presumes that effectively managing such relationships is vital to gaining collaborative synergies. The purpose of this paper is to contribute to the growing interest in the social network perspective to explain supply chain collaboration.

Literature from the network field is discussed in the context of interorganizational collaboration. A logistics service provider’s network is explored in depth leading to the inductive construction of a multi-level model of social network collaboration.

The conceptual model provides a useful lens to evaluate supply chain collaboration. The symbiotic relationship between interorganizational and interpersonal networks is highlighted as vital for effective collaboration.

The conceptual model has only been developed from a single network. Wider application is required to ensure generalizability. The critical role of the personal networks of boundary spanning actors at different levels wants further investigation.

Partners’ intra-organizational structures and personal ties of boundary spanners, both at the senior and operational level, have a profound effect on supply chain operations.

Personal networks interact with organizational networks and complement each other in yielding interfirm collaborative synergies.

The purpose of this paper is to present the construct of social intra-organizational connection (SIC). This construct reflects the extent to which a focal actor believes his alters present behaviors of social inclusion in relation to himself. This assessment compares the ego’s expectations of being included and the behavior of inclusion performed by those alters with whom the actor has more frequent interactions. The effects of this construct are tested in the organizational domain regarding the intention to leave, in the domain of co-workers regarding cooperation and in the family domain regarding work–family conflict.

The survey data were collected from 380 Brazilian workers.

The results confirmed the effects of SIC in the relational domain of the organization through the variation in the focal actor’s intention to leave. In the sphere of coworkers, the effects of SIC were found in the variation of the degree of cooperation. In the family sphere, SIC had an influence upon the intensity of the work–family conflict.

The research indicates that the behavior of making direct contacts and more frequent interactions by the focal actor extends to other relational spheres through the transitions of the organizational member between the domains of organization, coworkers and family. This paper draws attention to the need to consider the local networks, both within and beyond the organization, and their effects on each other.

Network analysis is a well consolidated research area in several disciplines. Within management and organizational studies, network scholars consolidated a set of research practices that allowed ease of data collection, high inter case comparability, establishment of nomological laws and commitment to social capital motivation. This paper aims to elicit the criticism it has received and highlight the unsettled lacunae.

This paper sheds light on Network Analysis’s breakthroughs, while showing how its scholars innovated by responding to critics, and identifying outstanding debates.

The paper identifies and discusses three streams of criticism that are still outstanding: the role of human agency, the meaning of social ties and the treatment of temporality.

This paper brings to fore current debates within the Network Analysis community, highlighting areas where future studies might contribute.

The purpose of this paper is to investigate the impact of social content marketing in social media on the effectiveness of the new product development process of high-tech companies with regard to the e-trust as a mediator between content and effectiveness.

For this study, a descriptive research method has been adopted. Data were collected through a questionnaire. In total, 430 questionnaires were distributed among professionals and managers working in R&D, marketing, sales and strategic departments of firms affiliated with ICT Guild Organization in September 2017. Of this number, 384 complete questionnaires were included in the study. Data were analyzed using structural equation method by Smart PLS software.

Findings show that although social content marketing and e-trust influenced the effectiveness of the product development process, e-trust did not play a mediating role in the relationship between social content marketing and effectiveness of product development process in high-tech companies.

High-tech companies, drawing on the results of this research, can utilize the component of social content marketing in social and mobile media and content publication through e-commerce, social and mobile media and m-commerce while analyzing user-generated content to identify user demands and achieve the proper idea generation. At the time of commercializing, by educating and informing customers, they mitigate fears and risks. This will lead to increasing the effectiveness of the product development process, market share and achieving revenue goals.

This study investigates the social content marketing role in product development process in high-tech companies and tests the model in the context of the Tehran IT industries. The result of this study provides a reference for managers of high-tech companies and helps them lower the failure rate of product development.

A common thread among the plethora of definitions of knowledge management is that its objective is to identify and leverage the collective knowledge in an organization to help organizations compete and survive. One potential lever is e‐learning, the creation and distribution of organizational knowledge through the online delivery of information, communication, education, and training. John Chambers, of Cisco Systems, said: “The two great equalizers in life are the Internet and education”, so why not fuse the two to provide an efficient way to empower a workforce with the skills and knowledge it needs to compete amid the rapid pace of change in business? In this paper we discuss the relationship between knowledge management and e‐learning and present a framework for employing e‐learning as a valuable tool for knowledge management. The framework encompasses the planning and implementation elements necessary for organizations to leverage existing technologies and implement new ones to promote organizational learning and contribute to the management of organizational knowledge.

This study aims to explore whether and how task characteristics affect employee agility in the context of enterprise social media (ESM).

Adopting the social network ties perspective, this study examines how task characteristics (i.e. task complexity, task interdependence and task non-routineness) affect employee agility by promoting their social network ties (i.e. instrumental ties and expressive ties) and how ESM visibility moderates their relationships. Data gathered from 341 ESM users in workplaces were analyzed using Smart-PLS 3.2.

First, task complexity, task interdependence and task non-routineness have positive effects on instrumental and expressive ties, which in turn influences agility; Second, instrumental ties have a stronger effect on employee agility relative to expressive ties; Finally, ESM visibility positively moderates the effects of task complexity and task non-routineness on social network ties.

The findings provide guidance for organizational managers on how to use task characteristics and ESM to improve employee agility, as well as insights for social media designers to optimize ESM functions to improve agility.

This study provides empirical evidence to explain the roles of task characteristics and social network ties in influencing employee agility, thus clarifying the inconsistent findings in extant research. The moderating effects of ESM visibility on the relationships between task characteristics and social network ties are also examined, thus providing further insights on the positive role of ESM in organizations.

The purpose of this paper is to investigate factors affecting attitudes toward social-local-mobile (SoLoMo) advertising from the perspective of social capital.

There were 422 respondents filling out the survey instrument. The research model in this study is tested using SPSS 20 software.

The results show that structural, relational, and cognitive dimensions of social capital have impacts on consumer attitudes toward SoLoMo advertising.

It contributes to the literature by advancing our knowledge about determinants of effective SoLoMo advertising from the perspective of social capital. It also provides constructs that constitute the three dimensions in advertising. The author expands the understanding of the social relations under the context of business to consumer by adding substantial nuances to the understanding of the role of social capital in advertising. Finally, this study provides practical suggestions.