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According to the importance of higher education institutions (HEIs) in meeting sustainable development goals (SDGs), the purpose of this study is to analyze how sustainability was implemented in Ecuadorian higher education. The case study of the Universidad Técnica del Norte (UTN) process was analyzed to show the advantages of implementing projects with SD approaches.

This study includes an analytic-synthetic method. In the case study, a longitudinal-documentary method was used to analyze the projects implemented in the UTN. The primary source of information corresponds to reports, minutes, publications, interviews and surveys from the academic staff of UTN, which can be found in the Postgraduate Institute of the UTN archives.

Projects implemented at UTN facilitated the development of skills in the participating university community and influenced the general organizational development of the university. Likewise, the potential benefits of the projects in each of the components are highlighted, so that social learning and the development of skills in students and teachers have been facilitated, focusing on internationalization.

The population analyzed corresponds to Ecuadorian universities and technical institutes, however, access to information from all HEIs is limited, due to processing time and economic resources.

This study presents implications for representatives of higher education and policymakers at the national level since the positive aspects can be rescued to promote the sustainable performance of HEIs.

HEIs train ethical professionals capable of transforming the world. The study shows successful experiences that can be used by other HEIs to have a positive impact on society, providing a sustainable future. In addition, UTN has prioritized the initiative of the students in several activities.

The primary information for the case study comes from the experiences obtained during the international cooperation projects of the UTN. Positive findings and limitations have been identified, which are published with the purpose of contributing to the scientific community.

The purpose of this study is to examine effects of classroom-level and student-level factors on student engagement in the context of a higher education system vertically differentiated into research, applied and comprehensive university types.

The study used a cross-sectional multilevel design to explain student engagement based on class and student variables. Specifically, the study collects data from 656 students and 61 randomly selected teachers at both levels and uses multilevel modeling to explain relationship patterns.

The results show that institutions vary significantly in student engagement scores. In addition, while a significant variation is found at the student and classroom level, the effects of academic achievement, instructional quality, teaching experience and teacher qualifications on student engagement vary across classrooms in institutions. However, the interaction effect of classroom and student-level variables on student engagement remains non-significant.

The main contribution of this lies in the explanation of student engagement using classroom and student level factors in a vertically differentiated higher education system using multilevel modeling. Student engagement varied in classrooms research universities applied and comprehensive universities.

This paper aims to analyze the relationship between the brand awareness of an international university operating in Indonesia and enrollment intention serially mediated by brand congruity and brand attitude and moderated by brand experience.

A moderated serial mediation model was developed and was tested using the partial least squares structural equation modeling (PLS-SEM) to examine the proposed relationship. There were 132 prospective students involved as respondents.

(1) brand awareness may not always directly affect purchase intention; (2) brand congruity and brand attitude serially mediate the relationship between brand awareness and enrollment intention; (3) brand experience may not always moderate the relationship between brand awareness and consumer behavior.

This paper considers generalizability as its limitation with suggestions to undertake future studies in other settings and the longitudinal and broader scope. Future research could examine other variables to enhance the model.

This paper also proposes theoretical and managerial implications in higher education branding and marketing.

This study closed the gap in the unsuccessful relationship between brand awareness and behavioral intention that the mediating variables of brand congruity and brand attitude must be serially present. This study also confirmed that brand experience is not empirically suitable as a moderator.