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This study aims to examine the extent to which anti‐smoking websites use intervention strategies that have been informed by four prominent theories of health‐related behavior change: the health belief model, the theory of reasoned action/theory of planned behavior, the transtheoretical model, and social cognitive theory.

Content analysis was applied to 67 unique and independent anti‐smoking websites to determine their use of 20 intervention strategies based on the four theories.

The findings reveal that anti‐smoking websites used the health belief model the most and social cognitive theory the least. In addition, websites devoted to smoking cessation used these theories more extensively than websites devoted to smoking prevention.

The sample size is somewhat small, which may result in lack of sufficient statistical power. Also, the analysis may have overlooked some important intervention strategies that are particularly effective for smoking intervention programs.

Anti‐smoking website designers should take more advantage of the internet as a health promotion medium and use more intervention strategies that have been informed by scientifically tested theories of behavior change, particularly with respect to affective and behavioral strategies.

This study contributes to current knowledge about which kinds of anti‐smoking messages are available online and how extensively they employ theory‐based intervention strategies.

The purpose of this paper is to explore the adoption of major exhibitions, often called blockbusters, as a sub-branding strategy for art museums. Focusing the experience around one location but drawing on a wide data set for comparative purposes, the authors examine the blockbuster phenomenon as exhibition packages sourced from international institutions, based on an artist or collection of quality and significance. The authors answer the questions: what drives an art museum to adopt an exhibition sub-brand strategy that sees exhibitions become blockbusters? What are the characteristics of the blockbuster sub-brand?

Using extant literature, interviews and content analysis in a comparative case study format, this paper has three aims: first, to embed exhibitions within the marketing and branding literature; second, to identify the drivers of a blockbuster strategy; and third, to explore the key characteristics of blockbuster exhibitions.

The authors present a theoretical model of major exhibitions as a sub-brand. The drivers identified include the entrepreneurial characteristics of pro-activeness, innovation and risk-taking, while the four key characteristics of the blockbuster are celebrity; spectacle; inclusivity; and authenticity.

These exhibitions are used to augment a host art museum’s own collection for its stakeholders and differentiate it in the wider cultural marketplace. While art museum curators seek to develop quality exhibitions, sometimes they become blockbusters. While blockbusters are a household word, the terms is contested and the authors know little about them from a marketing perspective.

Art museums are non-profit, social organisations that serve the community. Art museums therefore meet the needs of multiple stakeholders in a political environment with competing interests. The study draws on the experiences of a major regional art museum, examining the characteristics of exhibition sub-brands and the paradox of the sub-brand being used to differentiate the art museum. This paper fills a gap in both the arts marketing and broader marketing literature.

The use of the identified characteristics develops theory where the literature has been silent on the blockbuster sub-brand from a marketing perspective. It provides an exemplar for institutional learning on how to initiate and manage quality by popular exhibition strategies.

The clandestine excavation of antiquities for profit is not a new enterprise: papyrus texts show it to have been a pressing problem in Ancient Egypt. But the scale of the traffic in looted antiquities is now said to be second only to that of drug smuggling in terms of annual turnover, and there is evidence that the traffic in antiquities and the traffic in drugs now often go hand in hand — especially when the antiquities in question derive from drug‐producing countries in South‐East Asia and in South America. Moreover, antiquities are at present relatively easy to market — they are highly fungible assets, and hence very suitable as a medium for money laundering.

WE publish this issue on the eve of the Brighton Conference and our hope is that this number of The Library World will assist the objects of that meeting. Everything connected with the Conference appears to have been well thought out. It is an excellent thing that an attempt has been made to get readers of papers to write them early in order that they might be printed beforehand. Their authors will speak to the subject of these papers and not read them. Only a highly‐trained speaker can “get over” a written paper—witness some of the fiascos we hear from the microphone, for which all papers that are broadcast have to be written. But an indifferent reader, when he is really master of his subject, can make likeable and intelligible remarks extemporarily about it. As we write somewhat before the Conference papers are out we do not know if the plan to preprint the papers has succeeded. We are sure that it ought to have done so. It is the only way in which adequate time for discussion can be secured.

TWO Government reports in one week—one at first unobtainable because of a union dispute, the other a vast opus of three volumes, with three separate volumes of maps—this was the fate of librarians in Britain during the second week of June 1969. So long to wait for these reports of Dainton and Maud, then so much to read.

THREE hundred years ago, on January 28th, 1613, the death occurred of Sir Thomas Bodley, whose name is immortalized in the library that he restored and which bears his name. Oxford's famous library, though originally founded by Humphrey, Duke of Gloucester, owes its establishment to Thomas Bodley, who was born at Exeter in 1545.

We learn with interest and pleasure that, by the unanimous vote of the Council, the position of Executive Officer to the Library Association has been given to Mr. Guy Keeling, B.A. We understand that over one hundred applicants were considered for the post, and that it was felt that by education and experience Mr. Keeling was eminently qualified for the work which lies ahead of the Association. Mr. Keeling is a Cambridge man, Still on the sunny side of forty, whose pleasing personality is known to many librarians who have met him at conferences of “Aslib” or at meetings of the London and Home Counties Branch. As for his work as secretary of Aslib, it has proved him to be a man of most efficient organizing capacity. We offer him a welcome to the larger sphere of librarianship and we feel sure that all our readers will do the same, and, what is better, will support him in all his efforts in it.

BOURNEMOUTH lies in one of the most beautiful parts of South‐west England; and all the world knows how this region has been immortalised by Thomas Hardy, who by his romances and poems has introduced to the public of England and America the ancient land of Wessex.

AWAY FROM THE MURKINESS of industrialization and yet near enough to the Metropolis to get there in sixty minutes or less! Such is the position of the person who is fortunate enough to dwell in the south of England's green and pleasant land. No fogs; few belching chimneys —although the nationalized industries have disfigured the landscape not a little; hardly any snow; no heavy industry; sleek, crisp‐moving electric trains; rolling downs and crystal sea.

The following report was brought up by Dr. P. Brouardel, Dean of the Faculty of Medicine of Paris, President of the Commission, and was submitted for the approval of the Congress: