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Article
Publication date: 17 April 2009

Bill Thomas

The purpose of this article is to discuss creative HR solutions that can support broader business strategy in a challenging economic climate. It also highlights the need…

Abstract

Purpose

The purpose of this article is to discuss creative HR solutions that can support broader business strategy in a challenging economic climate. It also highlights the need to adopt a proactive and creative approach to avoid simply reducing the level of service delivery when budgets are reduced.

Design/methodology/approach

The article includes five typical scenarios, which illustrate creative solutions that can be used to address challenging HR issues in tough economic times. Two case studies are also included to demonstrate the potential for improving HR service delivery.

Findings

During difficult economic times, the HR function is likely to be faced with the double challenge of delivering a significantly increased level of support for the business but with a reduced budget.

Practical implications

The article offers guidance on how to succeed in difficult economic times.

Originality/value

The value of this article lies in its illustration of how being prepared to consider creative HR solutions can deliver practical, tangible and sustainable benefits to the wider organization, even during challenging economic times.

Details

Strategic HR Review, vol. 8 no. 3
Type: Research Article
ISSN: 1475-4398

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Article
Publication date: 20 November 2009

Daniel Thomas Cook

The purpose of this paper is to offer a selective and necessarily truncated history of the place and use of qualitative approaches in the study of children's consumption…

Abstract

Purpose

The purpose of this paper is to offer a selective and necessarily truncated history of the place and use of qualitative approaches in the study of children's consumption in order to provide some depth of understanding regarding differences between and commonalities of approaches employed by academic market researchers, social science researchers and, to a lesser extent, market practitioners.

Design/methodology/approach

The paper examines key research statements about children's consumption beginning in the 1930s to ascertain the underlying conception of the child informing the work.

Findings

It is argued that there has been a displacement of psychologically oriented, developmental conceptions of the child with sociological and anthropological conceptions resulting in an acceptance of the child as a more or less knowing, competent consumer. This shift has become manifest in a rise and acceptance of qualitative research on children's consumer behaviour by social science and marketing academics as well as by market practitioners such as market researchers.

Research limitations/implications

Methods – here qualitative methods – must be seen as enactments of theories about conceptions of the person, rather than simply as neutral tools that uncover extant truths.

Practical implications

Attending to how one “constructs” the child may usefully inform debates about the harmfulness or usefulness of goods and messages directed to children.

Originality/value

This paper helps in understanding the long history of children as consumers, how they have been understood and approached by market and academic researchers interested in consumption and various ways conceptions of ‘the child’ can be used.

Details

Young Consumers, vol. 10 no. 4
Type: Research Article
ISSN: 1747-3616

Keywords

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Article
Publication date: 6 June 2019

Patrick van Esch, Sarah Maree Duffy, James Teufel, Gavin Northey, Edward Elder, Catherine Frethey-Bentham, Thomas B. Cook and Jonas Heller

The purpose of this research is to examine a downstream social marketing program that slows the typical decline in functional fitness and independence of adults over 55…

Abstract

Purpose

The purpose of this research is to examine a downstream social marketing program that slows the typical decline in functional fitness and independence of adults over 55 with particular attention to the ROI and the efficiency of the program.

Design/methodology/approach

Within subjects quasi-experimental design.

Findings

The ExerStart program is cost-efficient and effective delivering an ROI of 33 per cent. The participants of the ExerStart social marketing program significantly improved functional fitness. Further, this program demonstrates that this result may be achieved with just four exercises rather than six.

Practical implications

A successful, cost-effective, high-retention social marketing program is outlined for social marketers who aim to increase the functional fitness and independence of adults over 55 years.

Social implications

Two societal benefits, the first is that it provides direction about how to efficiently prolong the independence of adults over 55 years, and the second is that it decreases pressure and costs on the healthcare system. This may be useful for policy makers and social marketers alike.

Originality/value

The authors contribute to the literature in two important ways. First, this paper details a cost-effective intervention that improves the physical fitness of a significant and growing portion of the community and suggests additional considerations for future ROI calculations. Second, this paper contributes methodologically by introducing the senior fitness test (a new criterion-referenced clinically relevant physical fitness standard specifically developed for seniors).

Details

Journal of Social Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 2042-6763

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Article
Publication date: 27 July 2018

Evangelia Triperina, Georgios Bardis, Cleo Sgouropoulou, Ioannis Xydas, Olivier Terraz and Georgios Miaoulis

The purpose of this paper is to introduce a novel framework for visual-aided ontology-based multidimensional ranking and to demonstrate a case study in the academic domain.

Abstract

Purpose

The purpose of this paper is to introduce a novel framework for visual-aided ontology-based multidimensional ranking and to demonstrate a case study in the academic domain.

Design/methodology/approach

The paper presents a method for adapting semantic web technologies on multiple criteria decision-making algorithms to endow to them dynamic characteristics. It also showcases the enhancement of the decision-making process by visual analytics.

Findings

The semantic enhanced ranking method enables the reproducibility and transparency of ranking results, while the visual representation of this information further benefits decision makers into making well-informed and insightful deductions about the problem.

Research limitations/implications

This approach is suitable for application domains that are ranked on the basis of multiple criteria.

Originality/value

The discussed approach provides a dynamic ranking methodology, instead of focusing only on one application field, or one multiple criteria decision-making method. It proposes a framework that allows integration of multidimensional, domain-specific information and produces complex ranking results in both textual and visual form.

Details

Data Technologies and Applications, vol. 52 no. 3
Type: Research Article
ISSN: 2514-9288

Keywords

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Book part
Publication date: 10 December 2018

Tony Langham

Abstract

Details

Reputation Management
Type: Book
ISBN: 978-1-78756-607-1

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Abstract

Details

Traffic Safety and Human Behavior
Type: Book
ISBN: 978-1-78635-222-4

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Article
Publication date: 1 January 2000

Mary Klemm and Lynn Parkinson

The competitive strategies of international tour operators have had a negative effect on the sustainability of some tourist destinations. British tour operator strategies…

Abstract

The competitive strategies of international tour operators have had a negative effect on the sustainability of some tourist destinations. British tour operator strategies are analysed as an example to show the effects of vertical integration amongst tour operators, travel retailers and airlines and how this influences pricing and contracting methods in resorts. Also considered are developments in market segmentation and tour operator branding which have accelerated the trend towards standardised holiday products. The consolidation of ownership amongst European tour operators in likely to increase the power of companies vis‐à‐vis destinations. The study concludes by outlining policies to counteract the negative effects of tour operator strategies and suggests ways of developing a more balanced partnership between mass market tour operators and tourist destinations.

Details

The Tourist Review, vol. 55 no. 1
Type: Research Article
ISSN: 0251-3102

Keywords

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Article
Publication date: 14 November 2017

Jay Peter Blake and Behrooz Gharleghi

The purpose of this study is to investigate the Ripple Effect of house prices at an inter-suburban level of analysis in the Sydney metropolitan area. By doing this, more…

Abstract

Purpose

The purpose of this study is to investigate the Ripple Effect of house prices at an inter-suburban level of analysis in the Sydney metropolitan area. By doing this, more practical information of price transmission can be provided to improve residential real estate purchasing decisions of market participants. Equity from residential real estate is a major component of household wealth and is frequently used to improve and upgrade homes. With the ever-increasing prices of real estate in Sydney making more efficient purchasing decisions can grow this wealth quicker allowing a household to obtain financial related goals at a quicker pace.

Design/methodology/approach

Using a two-stage sampling technique strings of adjoining suburbs from different Sydney regions were analysed using a combination of price graphs, Engle–Granger and Johansen co-integration techniques and Granger causality tests.

Findings

Pairwise co-integration was lacking throughout the various suburb strings, whereas multivariate co-integration was found in the lower priced areas further from the central business district, as these areas also experience less price volatility. The geographical location of suburbs therefore plays an important role in the ability to predict an individual suburb’s price movements. For a prominent Ripple Effect to exist at this level the best conditions would consist of a singular demand centre with restricted geographical space to which this demand can spread. Causal pathways were subsequently mapped for each suburb string identifying price transmission pathways and confirming support that while the standard Ripple Effect does not exist at an inter-suburban level, it is still possible to predict price movements by considering the price behaviour of surrounding suburbs.

Originality/value

This paper adds to the literature by examining the Ripple Effect across different suburbs in Sydney. This is done via an extensive search through the literature and analysing recent real estate data.

Details

International Journal of Housing Markets and Analysis, vol. 11 no. 1
Type: Research Article
ISSN: 1753-8270

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Article
Publication date: 1 July 2003

Alexis Coles

When Condor and Neckermann (C&N) acquired Thomas Cook in early 2001, it saw an exciting opportunity to expand its international business and roll out the Thomas Cook brand…

Abstract

When Condor and Neckermann (C&N) acquired Thomas Cook in early 2001, it saw an exciting opportunity to expand its international business and roll out the Thomas Cook brand across the company globally. Thomas Cook’s successful past spans 160 years and has given rise to a rich pioneering heritage, so any rebranding could not be only a paint job, it had to be meaningful.

Details

Human Resource Management International Digest, vol. 11 no. 4
Type: Research Article
ISSN: 0967-0734

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Article
Publication date: 15 June 2021

Edmund Goh, Saiyidi Mat Roni and Deepa Bannigidadmath

Financial bankruptcy is inevitable in the tourism and hospitality ecosystem. Despite the pertinence of tourism and hospitality businesses going into bankruptcy, limited…

Abstract

Purpose

Financial bankruptcy is inevitable in the tourism and hospitality ecosystem. Despite the pertinence of tourism and hospitality businesses going into bankruptcy, limited studies have investigated the early warning signs and likelihood of a financial bankruptcy occurring in tourism and hospitality firms. This study examined the predictive value of financial ratios as potential indicators in predicting bankruptcy among tourism and hospitality firms.

Design/methodology/approach

Altman's z-score bankruptcy prediction model was applied through five key financial ratios to predict bankruptcy of the Thomas Cook Travel Group over a ten year period (2008–2018).

Findings

The key findings of this study strongly suggest that besides the size and location of the firm, financial ratios are reliable predictors and play a pivotal role in predicting the bankruptcy of a tourism and hospitality business.

Practical implications

The paper provides key stakeholders to adopt checks and balances to identify financial distressed tourism firms through financial ratios.

Originality/value

This is the first academic paper to inspect the financial history of Thomas Cook Travel Group in a financial ratio context, particularly following the bankruptcy of the firm in 2019.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

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