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Article
Publication date: 1 July 2004

The impact of color in the e‐commerce marketing of fashions: an exploratory study

Philip S. Nitse, Kevin R. Parker, Dennis Krumwiede and Thomas Ottaway

As the number of Internet purchases of fashion items increases, the problem of inaccurate color representation on the Web becomes more significant. Color inaccuracy has…

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Abstract

As the number of Internet purchases of fashion items increases, the problem of inaccurate color representation on the Web becomes more significant. Color inaccuracy has many negative consequences for marketers, including loss of sales, increased returns and complaints, and customer defections. This research reports the findings of a survey conducted as part of an initial investigation into consumer opinions about fashion merchandise purchasing over the Internet. Results indicate that companies are losing customers and sales as a result of having colors on e‐commerce sites that do not accurately represent the actual colors of the products being sold. Increased dissatisfaction on the part of consumers leads to greater costs in both customer service and reverse logistics. Further, a majority of the respondents indicated that they would not make additional purchases from an e‐tailer if they received items in colors different than they expected. The paper concludes with suggestions for future research.

Details

European Journal of Marketing, vol. 38 no. 7
Type: Research Article
DOI: https://doi.org/10.1108/03090560410539311
ISSN: 0309-0566

Keywords

  • Internet
  • Shopping
  • Colour
  • Fashion industry
  • Trust
  • Consumer behaviour

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Book part
Publication date: 3 August 2011

Constitutive Paradoxes of Human Rights: An Interpretation in History and Political Theory

John R. Wallach

Two paradoxes constitute the discourse of human rights. One concerns the relationship between “the human” and “the political”; the other invokes the opposition between the…

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Abstract

Two paradoxes constitute the discourse of human rights. One concerns the relationship between “the human” and “the political”; the other invokes the opposition between the universalist moral character of human rights and the practical, particular context in which they become manifest. This chapter argues how and why these paradoxes will not go away – a good thing, too – over and against classical and contemporary writers who have argued for the priority of one or the other. After elucidating the powerful and enduring character of these paradoxes in history and political theory, I argue that human rights discourse only makes sense in terms of the arguably more primary discourses of democracy, political virtue, and justice if it is to avoid being a deceptive, rhetorical cover for dubious political practices.

Details

Special Issue Human Rights: New Possibilities/New Problems
Type: Book
DOI: https://doi.org/10.1108/S1059-4337(2011)0000056005
ISBN: 978-1-78052-252-4

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Article
Publication date: 1 December 1914

British Food Journal Volume 16 Issue 12 1914

The laws directed against adulteration and fraudulent or unfair dealing have undoubtedly done much good wherever they have been enforced. Their application in this and in…

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The laws directed against adulteration and fraudulent or unfair dealing have undoubtedly done much good wherever they have been enforced. Their application in this and in other countries has shown how widespread are these practices and how various are their forms, while the punishment of real offenders, in the by no means large proportion of cases where it has been possible to bring forward sufficient proof of guilt, has certainly not been displeasing to the general public, and must have afforded particular satisfaction to those members of the trading community who have appreciated the injury done to them by unfair or actually dishonest competition.

Details

British Food Journal, vol. 16 no. 12
Type: Research Article
DOI: https://doi.org/10.1108/eb011037
ISSN: 0007-070X

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Article
Publication date: 1 October 1909

British Food Journal Volume 11 Issue 10 1909

The use of boron compounds or other preservatives of the nature of drugs in cream is alleged to be necessary mainly for two reasons, namely, long distance transit leading…

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The use of boron compounds or other preservatives of the nature of drugs in cream is alleged to be necessary mainly for two reasons, namely, long distance transit leading to a considerable lapse of time between despatch and consumption, and the uncertainty attaching to the disposal of consignments of perishable and valuable material in a fresh or apparently fresh condition.

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British Food Journal, vol. 11 no. 10
Type: Research Article
DOI: https://doi.org/10.1108/eb010976
ISSN: 0007-070X

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Article
Publication date: 1 November 1914

British Food Journal Volume 16 Issue 11 1914

That the health of the body is very closely connected with the nature and quantity of the food we take is a statement in the nature of a self‐evident proposition. When we…

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Abstract

That the health of the body is very closely connected with the nature and quantity of the food we take is a statement in the nature of a self‐evident proposition. When we desist from eating food, starvation sets in after a longer or shorter period, according to the individual; when we eat too much or drink too much, distressing symptoms as inevitably supervene. Moreover, the quantity of food or drink consumed is not the only factor. The quality also is a matter of supreme importance, as in cases of malnutrition, while the various forms of blood disease, more or less loosely classed together as anæmia, appear to be associated to some extent with the question of nourishment. Without going so far as extreme partisans do who would seek to prove that all diseases are ultimately due to the consumption of unsuitable food, as witness, for instance, the views of the more advanced vegetarians and fruitarians, who attribute cancer and other maladies to the eating of meat, it is obvious that a very close connection exists between the health of the body and the nature of our food supply.

Details

British Food Journal, vol. 16 no. 11
Type: Research Article
DOI: https://doi.org/10.1108/eb011036
ISSN: 0007-070X

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Article
Publication date: 1 June 1908

British Food Journal Volume 10 Issue 6 1908

So far as the law is concerned, the Medical Officer of Health has only the slenderest connection with the execution of the Adulteration Acts. He is simply a person who…

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So far as the law is concerned, the Medical Officer of Health has only the slenderest connection with the execution of the Adulteration Acts. He is simply a person who may, in common with the Sanitary Inspector and the police constable, purchase samples under the Acts and submit them to the Public Analyst. Having done this, he is entitled to receive a certificate of analysis just like any other purchaser who may submit a sample under the provisions of the Acts, and there the matter ends.

Details

British Food Journal, vol. 10 no. 6
Type: Research Article
DOI: https://doi.org/10.1108/eb010960
ISSN: 0007-070X

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Article
Publication date: 1 June 2002

The cultural boundedness of theory and practice in HRD?

David McGuire, David O’Donnell, Thomas N. Garavan, Sudhir K. Saha and Joe Murphy

Argues that cultural influences may not only affect a professional’s implicit concept of what constitutes effective practice, but may also affect researchers’ explicit…

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Argues that cultural influences may not only affect a professional’s implicit concept of what constitutes effective practice, but may also affect researchers’ explicit theories. Suggests that this means that many HRD practices, processes, procedures and language are specific to cultures. Explores some of the reasons underlying the increasing importance placed on cultural issues by multinational companies, touching on a number of theoretical and epistemological debates. Draws no firm conclusions but attempts to locate various positions and boundaries on the universalism‐relativism continuum.

Details

Cross Cultural Management: An International Journal, vol. 9 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/13527600210797389
ISSN: 1352-7606

Keywords

  • National cultures
  • Human resource management
  • Personnel policy

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Article
Publication date: 1 October 1914

British Food Journal Volume 16 Issue 10 1914

At a recent meeting of the Council of the Royal Borough of Kensington, Councillor R. DUDLEY BAXTER, Chairman of the Public Health Committee, brought up a report setting…

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At a recent meeting of the Council of the Royal Borough of Kensington, Councillor R. DUDLEY BAXTER, Chairman of the Public Health Committee, brought up a report setting forth, inter alia :—

Details

British Food Journal, vol. 16 no. 10
Type: Research Article
DOI: https://doi.org/10.1108/eb011035
ISSN: 0007-070X

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Article
Publication date: 1 May 1983

Management: A Selected Annotated Bibliography, Volume II

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This…

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In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

Details

Management Decision, vol. 21 no. 5
Type: Research Article
DOI: https://doi.org/10.1108/eb002684
ISSN: 0025-1747

Keywords

  • Management Literature

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Book part
Publication date: 12 August 2009

Global organization: Rationalization and actorhood as dominant scripts

Gili S. Drori, John W. Meyer and Hokyu Hwang

One of the dominant features of the age of globalization is the rampant expansion of organization. In particular, formal, standardized, rationalized, and empowered forms…

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One of the dominant features of the age of globalization is the rampant expansion of organization. In particular, formal, standardized, rationalized, and empowered forms of organization expand in many domains and locales. We discuss these features of organization, showing that hyper-rationalization and actorhood are main themes of organization across presumably distinct social sectors and national societies. We explain the ubiquity of such organizational forms in institutional terms, seeing the global culture of universalism, rationality, and empowered actorhood as supporting the diffusion of managerial roles and perspectives.

Details

Institutions and Ideology
Type: Book
DOI: https://doi.org/10.1108/S0733-558X(2009)0000027003
ISBN: 978-1-84855-867-0

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