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Book part
Publication date: 30 November 2017

Prelims

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Multimodality, Meaning, and Institutions
Type: Book
DOI: https://doi.org/10.1108/S0733-558X2017000054A011
ISBN: 978-1-78743-330-4

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Book part
Publication date: 30 November 2017

Prelims

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Multimodality, Meaning, and Institutions
Type: Book
DOI: https://doi.org/10.1108/S0733-558X2017000054B010
ISBN: 978-1-78743-332-8

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Publication date: 30 November 2017

Multimodal Construction of a Rational Myth: Industrialization of the French Building Sector in the Period from 1945 to 1970

Eva Boxenbaum, Thibault Daudigeos, Jean-Charles Pillet and Sylvain Colombero

This chapter examines how proponents of industrialization used multiple modes of communication to socially construct the rational myth of industrialization in the French…

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This chapter examines how proponents of industrialization used multiple modes of communication to socially construct the rational myth of industrialization in the French construction sector after World War II. We illuminate the respective roles of visual and verbal communication in this process. Our findings suggest that actors construct rational myths according to the following step-by-step method: first, they use visuals to suggest associations between new practices and valuable purposes; then they use verbal text to establish the technical rationality of certain practices; and lastly, they employ both verbal and visual communications to convey their mythical features.

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Multimodality, Meaning, and Institutions
Type: Book
DOI: https://doi.org/10.1108/S0733-558X2017000054B001
ISBN: 978-1-78743-332-8

Keywords

  • Rational myth
  • multimodality
  • visual communication
  • substantive rationality

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Book part
Publication date: 30 November 2017

Multimodality, Meaning, and Institutions: Editorial

Markus A. Höllerer, Thibault Daudigeos and Dennis Jancsary

In this editorial for a double volume on “Multimodality, Meaning, and Institutions” in Research in the Sociology of Organizations, we aim to achieve three objectives…

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In this editorial for a double volume on “Multimodality, Meaning, and Institutions” in Research in the Sociology of Organizations, we aim to achieve three objectives: first, we provide a set of guiding ideas about what a multimodal prism entails for the study of meaning and institutions; second, we give an overview of the topics, concepts, and methods covered in this volume and briefly introduce the central contributions and insights of each article; third, we outline a number of open questions and fruitful avenues for a future research agenda at the intersection of organization studies, institutional theory, and multimodality research.

Details

Multimodality, Meaning, and Institutions
Type: Book
DOI: https://doi.org/10.1108/S0733-558X2017000054A016
ISBN: 978-1-78743-330-4

Keywords

  • Multimodality
  • meaning
  • institutions
  • organization studies
  • institutional theory

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Book part
Publication date: 1 June 2017

Co-Operatives, Compromises, and Critiques: What Do French Co-Operators Tell Us about Individual Responses to Pluralism?

Stéphane Jaumier, Thibault Daudigeos and Vassili Joannidès de Lautour

The purpose of our article is to contribute to the further understanding of individual responses to pluralism, by studying in particular the role played by critiques and…

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The purpose of our article is to contribute to the further understanding of individual responses to pluralism, by studying in particular the role played by critiques and compromises in the formulation of such responses. Drawing on theoretical insights from the sociology of conventions, we look at the various modes of justification publicly advanced by French co-operators when engaging with co-operative principles. Our analysis allows us to identify three main instantiations, that is situated and flexible enactments, of these principles: pragmatic, reformist, and political. Our contribution to the understanding of pluralism and its instantiations by organizational members is threefold. First, in contrast with studies drawing on an institutional-logics perspective, our study shows that individual instantiations of pluralism rely not only on positive affirmations of logics but also on critical mobilizations of competing logics. Second, our study shows that pluralism can be understood not only as co-existing multiple logics, but also as different possible instantiations of the same logic, the ambiguity of which allows compromises to be settled with other logics. Third, we suggest that organizational members’ responses to pluralism often involve more than two logics, which are combined into a complex set of interdependent judgments. In addition, in relation to co-operative studies, our proposed typology provides a mapping that usefully extends the range of possibilities found in co-operators’ instantiations of co-operative principles, thus furthering our understanding of the diversity of the co-operative movement.

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Justification, Evaluation and Critique in the Study of Organizations
Type: Book
DOI: https://doi.org/10.1108/S0733-558X20170000052003
ISBN: 978-1-78714-379-1

Keywords

  • Pluralism
  • institutional logics
  • sociology of conventions
  • compromise
  • critique
  • co-operatives

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Book part
Publication date: 30 November 2017

Multimodality in Organization Studies: Afterword

Theo van Leeuwen

This afterword reviews the chapters in this volume and reflects on the synergies between organization and management studies and multimodality studies that emerge from the…

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This afterword reviews the chapters in this volume and reflects on the synergies between organization and management studies and multimodality studies that emerge from the volume. These include the combination of strong sociological theorizing and detailed multimodal analysis, a focus on materiality and on the way functionality and meaning combine in multimodal communication, and an interest in the historical transformations of identity and legitimation discourses.

Details

Multimodality, Meaning, and Institutions
Type: Book
DOI: https://doi.org/10.1108/S0733-558X2017000054B008
ISBN: 978-1-78743-332-8

Keywords

  • Functionality
  • identity
  • innovation
  • materiality
  • multimodality
  • symbolic meaning
  • legitimation

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Book part
Publication date: 30 November 2017

Index

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Multimodality, Meaning, and Institutions
Type: Book
DOI: https://doi.org/10.1108/S0733-558X2017000054B009
ISBN: 978-1-78743-332-8

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Book part
Publication date: 30 November 2017

Multimodal Imaginaries and the “Big Worm”: Materialities, Artefacts and Analogies in São Paulo’s Urban Renovation

Felippe de Medeiros Oliveira, Gazi Islam and Maria Laura Toraldo

Recent interest in the multimodal accomplishment of organization has focused on the material and symbolic aspects of materiality. We argue that current literature invokes…

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Recent interest in the multimodal accomplishment of organization has focused on the material and symbolic aspects of materiality. We argue that current literature invokes diverse “multimodal imaginaries,” that is, ways of conceiving the relation between the material and the conceptual, and that the different imaginaries support a plurality of perspectives on materiality. Using the empirical case of a large urban renewal project in São Paulo, Brazil, we illustrate three different multimodal imaginaries – the concrete, the semiotic, and the mimetic – and indicate how each imaginary determines the way in which the site in question is discursively constructed. After outlining the different approaches, we discuss their theoretical implications, advantages, and constraints, setting an agenda for future studies of materiality in organizational and institutional contexts.

Details

Multimodality, Meaning, and Institutions
Type: Book
DOI: https://doi.org/10.1108/S0733-558X2017000054A002
ISBN: 978-1-78743-330-4

Keywords

  • Imaginary
  • materiality
  • multimodal ensemble
  • representations

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Book part
Publication date: 30 November 2017

Institutions As Multimodal Accomplishments: Towards the Analysis of Visual Registers

Dennis Jancsary, Renate E. Meyer, Markus A. Höllerer and Eva Boxenbaum

In this article, we develop and advance an understanding of institutions as multimodal accomplishments. We draw on social semiotics and the linguistic concept of…

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In this article, we develop and advance an understanding of institutions as multimodal accomplishments. We draw on social semiotics and the linguistic concept of metafunctions to establish the visual as a specific mode of meaning construction. In addition, we make semiotic modes conducive to institutional inquiry by introducing the notion of distinct “modal registers” – specialized configurations of linguistic signs within a particular mode that are adapted and applied in the reproduction of institutions or institutional domains. At the core of our article, we operationalize metafunctions to develop methodology for the analysis of visual registers. We illustrate our approach with data from Corporate Social Responsibility (CSR) reporting in Austria.

Details

Multimodality, Meaning, and Institutions
Type: Book
DOI: https://doi.org/10.1108/S0733-558X2017000054A004
ISBN: 978-1-78743-330-4

Keywords

  • Institutions
  • meaning
  • metafunctions
  • multimodality
  • social semiotics
  • visual analysis
  • visual registers
  • corporate social responsibility
  • Austria

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Book part
Publication date: 30 November 2017

Towards a Multimodal Model of Theorization Processes

Melodie Cartel, Sylvain Colombero and Eva Boxenbaum

This chapter examines the role of multimodal rhetoric in processes of theorization. Empirically, we investigated the theorization process of a highly disruptive innovation…

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This chapter examines the role of multimodal rhetoric in processes of theorization. Empirically, we investigated the theorization process of a highly disruptive innovation in the history of architecture: reinforced concrete. Relying on archival data from a prominent French architectural journal in the period from 1885 to 1939, we studied the rhetorical modes at play in the theorization of reinforced concrete. First, we found that theorization entailed two recursive activities: dramatization and evaluation. While dramatization relies on both verbal and visual (i.e., multimodal) means, evaluation relies on verbal means. We integrated these components into a dynamic model of theorization that explains how visual discourse contributes to theorization beyond the effects of verbal discourse.

Details

Multimodality, Meaning, and Institutions
Type: Book
DOI: https://doi.org/10.1108/S0733-558X2017000054A006
ISBN: 978-1-78743-330-4

Keywords

  • Institutional innovation
  • theorization
  • multimodality

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