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Article
Publication date: 1 March 2009

Richard J. Herzog

The use of dialectics and social construction theory can help expose rationalized institutional myths used to create useable knowledge. This discussion presents a popular…

Abstract

The use of dialectics and social construction theory can help expose rationalized institutional myths used to create useable knowledge. This discussion presents a popular technique, advocated and used among public officials when establishing pay scales, called a salary survey. Salary surveys appear rational because they use logical positivist (quantitative) methods to illustrate a “truth” that is actually “symbolic.” This process is institutionalized when pay discussions and decisions are required to proceed on the basis of salary surveys. Salary surveys take on the role of myth when they become accepted by officials as an “objective reality” without a thorough examination of the biases and assumptions. This study uses the ritual, validity, reality dialectic to illustrate how administrators construct and shape reality through social interaction. Through this dialectic, some officials may want to question their acceptance of salary survey practices and consider the recommendations offered in this article.

Details

International Journal of Organization Theory & Behavior, vol. 12 no. 2
Type: Research Article
ISSN: 1093-4537

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Article
Publication date: 1 June 2005

Charles F. Abel and Arthur J. Sementelli

Aims to consider what the best metaphor or set of metaphors might be in the organizational change process.

Abstract

Purpose

Aims to consider what the best metaphor or set of metaphors might be in the organizational change process.

Design/methodology/approach

A conceptual discussion and approach are taken.

Findings

Metaphors have proven to be highly effective aids to understanding the circumstances, clarifying the direction and resolving the problems of organizational change. However, despite their efficacy, there is much debate over what the best metaphor or set of metaphors might be. This paper argues that this uncertainty is resolved by employing Veblen's metaphor of “endogenous evolution”, and that this claim is supported by current studies of organizational change.

Originality/value

The paper is of value to management professionals in helping to develop skills for facing the onset of, and consequences of, the processes of organizational change.

Details

Journal of Management Development, vol. 24 no. 5
Type: Research Article
ISSN: 0262-1711

Keywords

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Article
Publication date: 11 July 2017

Roderick J. Brodie, Suvi Nenonen, Linda D. Peters and Kaj Storbacka

The purpose of this paper is to refine an agenda concerning the theory–praxis gap to develop a foundation for a research tradition.

Abstract

Purpose

The purpose of this paper is to refine an agenda concerning the theory–praxis gap to develop a foundation for a research tradition.

Design/methodology/approach

The paper synthesizes and builds on the suggestions in commentary articles by Kohli (2017), Leeflang (2017) and Möller (2017).

Findings

The authors develop a research agenda consisting of the following issues: the need for a systemic view of business practice; the need for innovative and meaningful theoretical understanding; the need to identify conditions and approaches for collaborative theorizing; to further define and instruct the abductive approach; and to explore pragmatic realism to ensure both practical outcomes and truthful theories.

Originality/value

These five issues are a step towards developing a theory–praxis research tradition.

Details

European Journal of Marketing, vol. 51 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 11 July 2017

Suvi Nenonen, Roderick J. Brodie, Kaj Storbacka and Linda D. Peters

The aim of the paper is to address the widening theory-praxis gap in marketing. The authors propose that one viable solution to this challenge is involving practitioners…

Abstract

Purpose

The aim of the paper is to address the widening theory-praxis gap in marketing. The authors propose that one viable solution to this challenge is involving practitioners in research processes as active, reflective and empowered participants. Most extant discussions addressing the inclusion of managers as partners in theorizing restrain themselves to an “if” question, arguing whether or not it is possible to create sufficiently rigorous knowledge in collaboration with practitioners. This leaves the “how” question unanswered, i.e. how should such gap-bridging research be conducted in practice.

Design/methodology/approach

Based on a literature review of collaborative theorizing processes, the authors develop a conceptual framework highlighting the main research design decisions when theorizing with managers. The use of the framework is illustrated with four research program examples.

Findings

Most accounts of theorizing with managers use – explicitly or implicitly – abduction as the main mode of inference. In addition to this philosophical commonality, our literature review identified 12 themes that should be considered when designing collaborative research processes. The four illustrative examples indicate that theorizing with managers is an effective way of producing and socializing both academically sound and managerially relevant knowledge. On the other hand, collaborative theorizing processes are time-consuming and studies using abductive reasoning may be more challenging to publish in top-tier journals.

Originality/value

This paper makes two contributions. First, the authors go beyond the extensive academic literature which provides a plethora of explanations and ideas for potential remedies for bridging the theory-praxis gap by offering a detailed description how one particular solution, theorizing with managers, unfolds in practice. Second, the authors ground collaborative theorizing processes in the philosophy of science and put abduction forward as a common nominator for such studies.

Details

European Journal of Marketing, vol. 51 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 11 July 2017

Kristian Möller

This paper aims to present a commentary and reflection on Nenonen et al.’s paper on theorizing with managers.

Abstract

Purpose

This paper aims to present a commentary and reflection on Nenonen et al.’s paper on theorizing with managers.

Design/methodology/approach

The paper is a conceptual reflection.

Findings

The author finds much to agree with Nenonen et al.’s work, but finds some aspects where greater breadth could be added to further strengthen it. The author further suggest that the alleged gap should be critically examined.

Originality/value

This paper extends Nenonen et al. by proposing a broader framework for viewing the relevance and implementability of academic marketing research.

Details

European Journal of Marketing, vol. 51 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 15 October 2008

Jacqueline Fendt, Renata Kaminska‐Labbé and Wladimir M. Sachs

Management practice is progressing at unprecedented pace and often academia is lagging behind, if not totally irrelevant, both in management research and in education…

Abstract

Purpose

Management practice is progressing at unprecedented pace and often academia is lagging behind, if not totally irrelevant, both in management research and in education. This paper strives to show how principles of pragmatism and action research are likely to increase the relevance of management research and education.

Design/methodology/approach

A reflection based on a broad review of ontological and epistemological issues leads to a call for philosophical re‐foundation of management academia.

Findings

Pragmatism defines truth seeking as reducing doubt, and therefore necessarily includes the notion of a client for the research effort. Action research is a practical embodiment of this approach and deserves a more prominent role.

Research limitations/implications

The research limitations and implications are inherent in the chosen methodology/approach: a viewpoint that hopefully stimulates others.

Practical implications

This paper makes concrete suggestions as to how to bring research and education closer to the client to permit cross‐fertilization and improve problem‐solving processes.

Originality/value

The paper offers a meta‐synthesis of ontological and epistemological approaches to the theory‐praxis gap. It outlines the imminent pertinence of pragmatism as a philosophy and as a practice of management science and relates pragmatism to theory of action, purporting pragmatist paradigms of management knowledge socialization.

Details

European Business Review, vol. 20 no. 6
Type: Research Article
ISSN: 0955-534X

Keywords

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Article
Publication date: 7 October 2014

Staci M. Zavattaro

The purpose of this paper is to explore how US cities are communicating a sustainability narrative. Based on an analysis, cities are using a sustainability narrative…

Abstract

Purpose

The purpose of this paper is to explore how US cities are communicating a sustainability narrative. Based on an analysis, cities are using a sustainability narrative focusing on environmental sustainability and consumption. Critical theory is introduced as a means to imagine alternative narratives.

Design/methodology/approach

Exploratory in nature, this study relied on qualitative media analysis to analyze documents and images gathered from 22 US city websites. Critical theory is then introduced to provide a conceptual way forward from the status quo narrative form.

Findings

Cities are utilizing environmental narratives largely, rather than including social and economic interests inherent within holistic sustainability practices. Moreover, cities are promoting sustainability as consumption, a practice that is inherently not sustainable. Critical theory explains that marketers are relying on the “status quo” when it comes to crafting a sustainability narrative.

Practical implications

Destination marketing managers can think outside of given narratives to create their own sustainability stories that might help the place achieve a competitive advantage.

Originality/value

Knowledge into sustainability marketing practices is extended by revealing a consumption narrative and utilizing critical theory to move beyond this status quo.

Details

Journal of Place Management and Development, vol. 7 no. 3
Type: Research Article
ISSN: 1753-8335

Keywords

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Article
Publication date: 11 July 2017

Peter S.H. Leeflang

The purpose of this paper is to reflect on Nenonen et al.’s paper on theorizing with managers. This paper discusses differences between marketing science and marketing…

Abstract

Purpose

The purpose of this paper is to reflect on Nenonen et al.’s paper on theorizing with managers. This paper discusses differences between marketing science and marketing practice and gives suggestions to reduce the theory–praxis gap. It gives examples of quantitative studies that have been performed with practioners and use the choices proposed by Nenonen et al. to draw conclusions.

Design/methodology/approach

This paper is based on personal experience of the author, which is supported by a substantial number of empirical studies.

Findings

Cooperation with marketing managers/decision-makers is most successful when the initiator is the practitioner. Public policy and litigation are the most promising areas for cooperation. It is difficult to publish the outcomes of these “joint” studies in top journals.

Originality/value

This study extends and continues the results of the study by Nenonen et al.

Details

European Journal of Marketing, vol. 51 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 7 May 2020

Roderick J. Brodie and Linda D. Peters

For service research to develop as an applied social science there is the need to refresh the process of theorizing so it focuses not only on increasing new academic…

Abstract

Purpose

For service research to develop as an applied social science there is the need to refresh the process of theorizing so it focuses not only on increasing new academic knowledge but also on knowledge that is managerially relevant. This paper aims to provide guidelines to achieve this.

Design/methodology/approach

A theorizing process that integrates general theoretic perspectives and contextual research to develop midrange theory is developed. The process is based on the philosophical foundations of pragmatism and abductive reasoning, which has the origins in the 1950s when the management sciences were being established.

Findings

A recent research stream that develops midrange theory about customer and actor engagement is used to illustrate the theorizing process.

Practical implications

Practicing managers, customers and other stakeholders in a service system use theory, so there is a need to focus on how theory is used in specific service contexts and how this research leads to academic knowledge that is managerially relevant. Thus, as applied social science, service research needs to explicitly focus on bridging the theory–praxis gap with midrange theory by incorporating a general theoretic perspective and contextual research.

Originality/value

The contribution comes from providing a broader framework to guide the theorizing process that integrates general theoretic perspectives and applied research to develop midrange theory. While general theories operate at the most abstract level of conceptualization, midrange theories are context-specific and applied theory (theories-in-use) is embedded in empirical research.

Content available
Article
Publication date: 8 June 2020

J. Joseph Cronin Jr and Duane M. Nagel

Abstract

Details

Journal of Services Marketing, vol. 34 no. 3
Type: Research Article
ISSN: 0887-6045

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