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Leadership scholars, practitioners and educators find themselves at a very opportune time, when their subject matter-expertise is of increasing interest across sectors, settings and levels of analysis, as leadership is hailed as both a pressing problem and a promising solution. It is also a challenging time for leadership study—a point in time when incongruities between leadership theories and the observed dynamics and outcomes of leadership in practice have been difficult to ignore. In this article we identify and discuss several problematic incongruities, explore possible reasons for these gaps and outline an integrated view of theories of resonance, communication and systems to address these discontinuities and advance our understanding of leadership theory and practice.

Building upon the intersection of theories of resonance, communication and systems in this conceptual article, we advance a line of renewed macro-level thinking on the topic of leadership as social influence, resulting in what we describe as leadership resonance theory.

This article advances an explanation of leadership as a phenomenon that is co-constructed through the communicative connections established between leaders and followers. These connections are mutually-defining, mutually-reinforcing and mutually-causal. Resonance, activation and cultivation are central concepts in the proposed framework, introduced to help explain dynamics and outcomes that seem unpredictable or unexplainable when focusing attention solely on a leader or followers in isolation of one another at a single moment in time.

This framework offers an original, nuanced and integrated way of thinking about leadership in terms of communication, social influence and systems theory, and it helps to explain gaps between the guidance provided by leadership theory and observed leadership outcomes in practice. The proposed framework can help to explain observed leader–follower behaviors, dynamics and outcomes, irrespective of whether they are seen as desirable or comfortable, whether they are necessarily aligned with extant theories or guidance on preferred practices and whether or not they align with traditional values in a personal, organizational or societal context.

Developed in this chapter are the conceptual underpinnings and practices of an interdisciplinary “Indian Studies” course taught through a unique inquiry-based epistemological approach referred to as resonances. In providing a resource and model for others who teach sensitive and even controversial topics that include the study of other groups of people, this chapter progresses in four stages. Firstly, necessary insight is provided about the course’s unique context within state teacher certification requirements and standards documents. Secondly, the nascent theory of resonances is developed from and then as an alternative to dissonance theory and cultural matching. Thirdly, and continuing the development, practical, and pedagogical applications of resonance-as-inquiry are shared with indebtedness to autoethnography. And lastly, the relative successes and limitations of this particular epistemological approach are discussed phenomenologically.

This paper aims to contribute to the sociological literature on moral communication and disciplinary apparatuses in a functionally differentiated society. It combines Luhmannian and Foucauldian theories to further the understanding of social system complexity.

The paper draws on the work of Niklas Luhmann, Michel Foucault and others to explore resonance capability, disciplinary apparatuses and the complexity–sustainability trade-off. The argument is illustrated with a discussion of the late-nineteenth- to early-twentieth-century anti-child labor movement.

The paper argues that organizations are better equipped than function systems to draw moral distinctions. Given the amorality of the function systems and the increasing secularization of modern society, a great deal of moral communication now occurs in non-religious organizations. These social systems increase their complexity in response to new problems, but the increased system complexity may become unsustainable.

The paper contributes to the growing sociological literature that compares and sometimes attempts to synthesize the theories of Luhmann and Foucault. It also contributes to the literature on organizational theory.

The paper brings together the work of Luhmann, Foucault, Valentinov and others to advance the understanding of organizations and moral communication in a functionally differentiated society. It uses Google Books Ngrams, among other resources, to support the argument.

This study aims to understand customers’ watching experience with travel vlogs and its impacts on one of the most prominent manifestations of customer engagement behaviors (CEBs) – word-of-mouth (WOM) – and their travel intention. Drawing upon the theory of resonance, this study incorporated both cognitive and emotional aspects of travel vlog watching experience.

Online survey data were collected from 352 participants who have watched travel vlogs over the past 12 months. Partial least squares structural equation modeling (PLS-SEM) was performed for hypotheses testing.

The study results reveal positive impacts of source credibility, inspiration, escapism and self-congruence on WOM, which further leads to travel intention. While source credibility is the strongest predictor of WOM, more factors representing the emotional resonance turn out to be the driving factors of WOM.

This study pinpoints the value of investigating audiences’ vlogs watching experience from a CEB perspective within the tourism setting. Future research is encouraged to explore more types of CEBs in the intersection of social media consumption and travel behaviors.

Travel vloggers need to convey their intrinsic passion and enthusiasm to create an emotional connection with the audiences. Hospitality and tourism marketers are recommended to promote products and services by incentivizing audiences to engage with the travel vlogs.

No prior research integrated vlogs watching experiences, engagement behavior and future travel intention in a tourism setting. This study fills this gap and contributes to the literature on customer engagement, media consumption and marketing.

In contemporary business and marketing literature luxury is mainly approached from the perspectives of production, communication and consumption. The author argues that to understand the phenomenon in the future, different, more contextualized and human-focused lenses and methodologies are needed. He ventures out into philosophy, sociology and anthropology to broaden the perspective on the matter and proposes resonance, the theory of successful world relations, as an alternative view on luxury and luxury consumption.

The paper is based on the authors' reflections and an extensive review of literature, including contributions from different academic disciplines.

With introduction of resonance the author provides an alternative theoretical and practical lens on a multifaceted and dynamic phenomenon that nurtures lucrative markets which must adapt and fundamentally redefine themselves in response to changing social, ecological, technological and economic circumstances and evolving customer needs pointing towards a new social paradigm.

The author presents a critical view on luxury and enriches the discussion in the marketing and business-related literature with the perspectives of philosophy, sociology and other disciplines, linking the phenomenon to resonance theory and the notions of rebellion and escape. The paper suggests new ways of intellectually, scientifically and commercially engaging with the notion luxury and aims at serving as a springboard for further research.

Given the growing preference for internet celebrity restaurants, it is crucial to explore how internet celebrity restaurants can maintain customer loyalty. Therefore, this study aims to examine the connections between brand cognition [emotion value, brand symbol (BS) and brand experience (BE)], brand resonance (BR) and revisit intention.

In this paper, the authors use a theoretical model to test the relationship between cognition and intention. A total of 366 volunteers were recruited to participate in this research. Hypothesis testing and a moderated mediation model were used to measure the results.

BR acts as a mediator in the interaction between emotion value, BS, experience and repurchase intention (RI). Surprisingly, the authors also discover that electronic word-of-mouth (e-WOM) acceptance negatively modifies the relationship between brand cognition and BR. Internet exposure (IE) helps consumers perceive BE and BSs more favorably.

Managers should be aware of how internet celebrity BR is built. Specifically, they can use cultural or emotional elements to maintain relationships with consumers. Furthermore, to lessen the negative consequences of e-WOM, managers should work to maintain positive WOM consistency.

The research advances our knowledge of RI in internet celebrity restaurants settings. This study pioneers an investigation of how brand cognition is related to RI through BR’s mediating effect. It enriches this research perspective of the emerging restaurant literature. By analyzing the boundary impact of internet transmission on resonance, it also advances the literature.