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Open Access
Article
Publication date: 17 August 2023

Niklas Wiesweg

German (corporate-) real estate management departments have been facing the challenge of poor data quality for years. This holds them back from generating efficiency potentials…

Abstract

Purpose

German (corporate-) real estate management departments have been facing the challenge of poor data quality for years. This holds them back from generating efficiency potentials via the use of new methods from the field of digitalisation and from coping with the increasing requirements from the ESG context. The purpose of this paper is to explore why German (corporate-) real estate managements (do not) share data with their real estate service providers to address the data quality challenge and identify possible solutions.

Design/methodology/approach

To answer the research question, the reasoned action approach, an established theory from psychology for predicting human behaviour, is used. The relationships between the constructs are determined using linear regression. The study participants are almost exclusively from Germany.

Findings

The organisational milieu (perceived behavioural control) has a significant impact on the behaviour of sharing data with real estate service providers. Especially the change of contractual arrangements (data-driven contracts) seems to be crucial for the improvement of information logistics.

Originality/value

To the best of the author’s knowledge, for the first time, the reasoned action approach is used within the German real estate industry to predict organisational behaviour in the context of digitalisation.

Details

Journal of Corporate Real Estate , vol. 25 no. 4
Type: Research Article
ISSN: 1463-001X

Keywords

Open Access
Article
Publication date: 28 September 2020

Adeku Salihu Ohiani

The banking system in Nigeria is gradually moving away from transactions “across the counter” to the fingertips of the customers with the adoption of modern technology. However…

12337

Abstract

Purpose

The banking system in Nigeria is gradually moving away from transactions “across the counter” to the fingertips of the customers with the adoption of modern technology. However, every development comes with its “pros and cons” because as technology innovation has improved service delivery and profitability of banks in Nigeria, crimes are also at a high side. To activating the minds of bank operators about the importance of technology adoption and its shortcomings, this paper aims to examine the prospects and challenges of technology innovation in the Nigerian banking system.

Design/methodology/approach

Secondary data were retrieved from the annual reports of Central Bank of Nigeria (CBN) and Nigeria Deposit Insurance Corporation (NDIC) from 2013 to 2017 to know the interaction between e-banking platforms and performance of banks in Nigeria. The study administered a questionnaire to the bank customers in Lagos Island, Nigeria to understand their perception towards e-banking. This study is anchored on prospect theory to ascertain the risk orientation of the Nigerian banks regarding how they adopt technology and reasoned action theory to understand the intention of bank customers in using the opportunities of e-banking copiously.

Findings

The findings of this study reveal the migration from cheques to electronic related transactions. It further indicates a high rate of fraud committed through those channels. The analysis of primary data shows that innovation adoption, service quality, cybercrime have significant relationship with the competitiveness of banks, the intention of bank customers, and perception of customers towards online services. However, the rate of frauds does not have significant relationship with the usage of mobile banking products which further studies can critically examine.

Originality/value

This study has revealed available huge potentials in the e-banking that are yet to be used in Nigeria. However, consumer orientation needs to be worked on, because, customers still have the fear that cybercrime is mostly committed via e-banking platforms. Unlike in developed countries whereby quite good numbers of customers make use of e-banking platforms, majority of bank customers in Nigeria still prefer using manual methods and the world is already on the verge of moving into 5 G from 4 G.

Details

Rajagiri Management Journal, vol. 15 no. 1
Type: Research Article
ISSN: 0972-9968

Keywords

Open Access
Article
Publication date: 24 September 2018

Charles Buabeng-Andoh

The purpose of this paper is to explore the ability of the integration of technology acceptance model (TAM) and theory of reasoned action (TRA) to predict and explain university…

16378

Abstract

Purpose

The purpose of this paper is to explore the ability of the integration of technology acceptance model (TAM) and theory of reasoned action (TRA) to predict and explain university students’ intention to use m-learning in schools.

Design/methodology/approach

In total, 487 students participated in this study. A seven-likert scale survey questionnaire which comprised of 23 items was completed by the students. Structural equation modeling was used as the statistical technique to analyze the data.

Findings

The study found that the resulting model was fairly able to predict and explain behavioral intention (BI) among students in Ghana. In addition, this study found that attitudes toward use and subjective norm significantly influenced students’ BI to use mobile learning. The model explained 23.0 percent of the variance in BI, 33.8 percent in perceived usefulness and 47.6 percent in attitudes toward use. Of all the three endogenous variables, attitude had the greatest effect on BI.

Originality/value

Although, the above-mentioned models have been adopted in many studies, few or none have combined TRA and TAM as a research framework to predict and explain students’ intention to use m-learning since m-learning is fairly new in educational environments. Therefore, a model that combines all constructs from TRA and TAM was proposed in this study to explore university students’ intention to use m-learning in schools.

Details

Journal of Research in Innovative Teaching & Learning, vol. 11 no. 2
Type: Research Article
ISSN: 2397-7604

Keywords

Open Access
Article
Publication date: 21 February 2020

Costanza Nosi, Lamberto Zollo, Riccardo Rialti and Cristiano Ciappei

Using an enhanced version of the theory of reasoned action (TRA), this study investigates the antecedents of organic quinoa-based food buying intention. In addition to attitude…

7185

Abstract

Purpose

Using an enhanced version of the theory of reasoned action (TRA), this study investigates the antecedents of organic quinoa-based food buying intention. In addition to attitude toward this behavioral intention, the proposed model examines the influence that ecological welfare, political values, and consumer-perceived corporate social responsibility (CSR) of the point of sale exert on consumer willingness to purchase organic quinoa-based food.

Design/methodology/approach

Structural equation modeling (SEM) was used to analyze the data collected through an intercept survey conducted at specialized organic stores on a convenience sample of 158 individuals in Italy.

Findings

Although ecological welfare and a retailer's CSR image positively influence consumer attitude toward buying organic quinoa-based food, political values negatively affect this attitude. Furthermore, consumer attitude is found to be a crucial predictor of behavioral intention.

Research implications

At the theoretical level, the results are useful for demonstrating that other variables, in addition to those used in the traditional TRA, can further explain consumers' organic food buying intention. Additionally, the findings might be useful for both quinoa producers and retailers in creating and executing their marketing and communication strategies.

Originality/value

In addition to contributing to the stream of literature that investigates possible variables that might increase the predictive power of the TRA, this study sheds some light on organic food purchasing consumer behavior.

Details

British Food Journal, vol. 122 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

Content available
Book part
Publication date: 27 June 2022

Abstract

Details

The Emerald Handbook of Computer-Mediated Communication and Social Media
Type: Book
ISBN: 978-1-80071-598-1

Open Access
Article
Publication date: 6 June 2023

Vimal Raj L., S. Amilan and K. Aparna

This study aims to construct an appropriate framework by incorporating essential components from the most renowned theories to investigate the variables that impact behavioural…

5091

Abstract

Purpose

This study aims to construct an appropriate framework by incorporating essential components from the most renowned theories to investigate the variables that impact behavioural intentions towards embracing cashless transactions (CLT).

Design/methodology/approach

A survey was conducted to ascertain the users’ intention to adopt CLT in Chennai, Tamil Nadu, India. Further, this study used a “partial least squares-based structural equation modelling” technique to analyse the relationships between latent factors.

Findings

The results of the proposed model revealed that 11 independent variables together explain the intention to use CLT with a 60.5% explanatory power. Further, perceived usefulness is the most influential factor in predicting users’ willingness to adopt CLT, followed by social influence, perceived costs, attitude, trust and device barriers. Finally, the findings of moderator effects indicate that income and experience interact positively and strongly with behavioural intention to adopt CLT. It indicates that high-income, experienced users are more likely to convert their intentions into actions.

Originality/value

This study integrated critical elements from the major theories, such as Theory of Reasoned Action, Technology Acceptance Model, Decomposed Theory of Planned Behaviour, the unified theory of acceptance and use of technology (UTAUT) model and UTAUT2, to investigate the adoption of CLT. As a result, 11 crucial factors were identified from the existing literature that impacts CLT adoption without overlapping. Consequently, the model presented in this study provides a more profound understanding than previous research regarding why individuals adopt CLT systems. Accordingly, these results could aid policymakers in addressing people’s concerns and facilitating a seamless transition to a cashless society.

Details

South Asian Journal of Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2719-2377

Keywords

Open Access
Article
Publication date: 16 March 2022

Ke Shen and Yanbin Wu

The purpose of this paper is to incorporate Chinese traditionality (CT) and patriotism (PAT) within the theory of reasoned action (TRA). It tests the moderating effect of gender…

1872

Abstract

Purpose

The purpose of this paper is to incorporate Chinese traditionality (CT) and patriotism (PAT) within the theory of reasoned action (TRA). It tests the moderating effect of gender with the aim to provide a deeper understanding of why Chinese tourists choose to take domestic travels.

Design/methodology/approach

Data is collected from 370 Chinese tourists. Convenience sampling is used. Structural equation modelling is used to test the proposed hypotheses.

Findings

The results of this paper show that PAT is positively related to tourists’ attitudes (ATs) and Chinese domestic travel intention (CTI). Moreover, CT is found to influence PAT, ATs and subjective norms (SNs) directly, as well as CTI indirectly. However, the positive relationship between PAT and SNs is not supported. Additionally, the influence of PAT on CTI for females is significantly higher than that for males.

Research limitations/implications

The current paper adopts convenience sampling; data is collected using an online questionnaire which may cause sample bias and even reduce the reliability of the data. Future studies may adopt quota sampling based on the population of each province to gain more reliable data. Further research can consider including more constructs to better understand why Chinese people choose to travel domestically.

Originality/value

This paper is one of the first attempts to include PAT and CT within the TRA and contributes to the pool of literature on the TRA. It provides a comprehensive understanding of CTI. Second, PAT and CT are linked to the TRA, which expands the application of PAT and CT to the context of hospitality and tourism. Finally, the moderating role of gender contributes to the knowledge regarding the moderating effect between their respective relationships.

性别在中国传统与爱国主义对中国国内旅游意愿影响中的调节作用

摘要

研究目的

本研究将中国传统性与爱国主义引入理性行为理论, 同时将性别作为调节变量, 目的在于探究中国游客选择国内游的原因。

研究设计

通过分析便利抽样所收集的370份中国游客样本, 运用结构方程模型验证本研究的假设。

研究发现

中国游客爱国主义能够正向显著影响其国内游的态度和旅游意向; 此外, 中国传统性也直接影响游客的爱国主义、态度和主观规范, 并且分别通过爱国主义、态度和主观规范间接影响旅游意向; 然而, 爱国主义和主观规范之间的关系却并没有得到验证; 最后, 女性游客的爱国主义对于旅游意向的影响作用显著高于男性游客。

研究局限

首先, 本研究运用网络调研的方式进行便利抽样, 这一点有可能产生样本偏差, 甚至降低了样本的可信度, 未来研究可以根据各省人口数量采用配额抽样的方式进行抽样, 以期进一步提高数据的可信度; 其次, 更多的变量应当被引入研究, 以进一步探究中国游客选择国内游的原因。

原创性

首先, 本研究是为数不多的将爱国主义和中国传统性引入理性行为理论, 这一点进一步拓展了关于理性行为理论的研究范围, 也进一步加深了对于国内游原因的认识; 其次, 将爱国主义和中国传统性这一概念引入旅游领域, 进一步拓展了关于两者研究的边界; 最后, 在中国国内游的研究领域中, 将性别作为调节变量引入本研究一定程度上填补了在该领域研究中的不足。

La influencia de la moderación de género en la tradición China y el patriotismo en la intención de viajar dentro de China

Propósito

Este research incorpora los conceptos a de la tradicionalidad China (TC) y el patriotismo (PAT) a la teoría de La Acción razonada (TAR), teniendo en cuenta el efecto moderador de género, con el objetivo de profundizar en la comprensión de porqué los turistas chinos eligen realizar viajes domésticos/nacionales.

Diseño/Metodología

A partir de los datos recolectados de 370 turistas chinos utilizando las muestras de cuestionarios realizados de manera on-line, éste estudio usa un modelado de ecuaciones estructurales para probar las hipótesis propuestas.

Resultados

Los resultados demuestran que el PAT está positivamente relacionado con las actitudes del viajero y la intención de viaje nacional chino (IVNC).Es más, la tradicionalidad China (TC) influye en el Patriotismo (PAT), las actitudes del viajero chino (AVC) y también en las normas subjetivas (NS) directamente.Adicionalmente, la influencia del PAT en la intención de viaje del viajero doméstico chino, especialmente en mujeres, es significativamente mayor que en hombres.

Limitaciones/Implicaciones

Primero, el estudio adopta un muestreo de conveniencia y recopila cuestionarios on-line, lo que puede causar un sesgo en la muestra e incluso reducir la confiabilidad de los datos obtenidos.Los futuros estudios pueden adoptar un muestreo por cuotas basado en el número de población de cada una de las provincias de China, para obtener datos más relevantes.

Originalidad del trabajo/Valores

Este estudio es uno de los primeros en incluir el PAT y el TC dentro de la TAR, que amplía la literatura sobre la TAR y proporciona una comprensión más completa de las actitudes del viajero chino.Segundo, el PAT y la TC están vinculados al TAR, el cuál expande la aplicación del PAT y la TC en el contexto del turismo en todas sus ramas.Por último, el rol moderador de género contribuye al conocimiento, sobre el efecto moderador entre sus respectivas relaciones.

Open Access
Article
Publication date: 19 March 2024

Doris Ngozi Morah and Oluchukwu Augustina Nwafor

The study investigates factors like media, tribal, religious and party politics' influence on Nigerias’ 2023 presidential election choice. It confirms dominant social media…

Abstract

Purpose

The study investigates factors like media, tribal, religious and party politics' influence on Nigerias’ 2023 presidential election choice. It confirms dominant social media platforms and examines their influence on election polls, e-participation and political candidate choice. The main objectives of this study are to: investigate if tribal, religious and party politics affect the respondent’s choice of a presidential candidate, ascertain the respondent's most used social media platform for political engagement and determine how social media platforms influenced the election polls during the 2023 Nigerian presidential election.

Design/methodology/approach

A sample size of 384 registered voters was used to survey three states in Southeast Nigeria hinged on the technological acceptance model, the instrumentalist theory of ethnicity and the theory of reasoned action.

Findings

The study found that tribal politics did not influence political candidates during the 2023 Nigerian presidential election. However, religious and party politics influenced their choices as well as X (Twitter), found as the most used and most influential social media platform vital for enhancing participatory democracy and informing people at real-time.

Research limitations/implications

The researchers experienced challenges such as ensuring that the respondents filled the questions appropriately to reduce the number of void questionnaires and a funding problem since they had yet to receive any grant to enhance the study.

Originality/value

The study commends improved Internet connectivity and accessibility among the citizens for increased political engagement on social media. It also recommends that the Nigerian government enforce the rule of law in politics to enable diverse tribes and religions to experience democratic e-participation and development without marginalisation or subjugation by incumbent power. The findings affirm that social media is apt in political communication during the 2023 presidential elections in Nigeria. The study is a contribution to knowledge, timely and original.

Details

Journal of Innovative Digital Transformation, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2976-9051

Keywords

Open Access
Article
Publication date: 15 December 2022

Neo Ligaraba, Brighton Nyagadza, Danie Dӧrfling and Qinisoliyakhulula Mhlengi Zulu

This study investigates the factors influencing re-usage intention of online and mobile grocery shopping among young adult consumers in South Africa.

5283

Abstract

Purpose

This study investigates the factors influencing re-usage intention of online and mobile grocery shopping among young adult consumers in South Africa.

Design/methodology/approach

Data were collected from selected young adult participants using a stratified probability sampling strategy. Smart PLS was used to analyse the data.

Findings

The findings of the study indicate that perceived usefulness (PU), peer review (PR) and attitude (ATT) positively influence continuance intention (CI).

Research limitations/implications

In line with the available literature, there are few prior post-adoption studies that delineate the influence of individual characteristics on digital commerce usage activities. There is high mobile penetration as a result of positive digital commerce and mobile application usage and adoption, creating the need to investigate and better understand the drivers behind, not just adoption and usage, but continued use of digital commerce platforms and applications. Since the sample size is relatively small, further future research studies can test the same model with bigger sample sizes to assess generalisability of the results in different locations.

Practical implications

This study adds to the current literature by concentrating on the extent to which systems and marketing elements influence young adult customers' intention to continue using online and mobile grocery shopping platforms in South Africa.

Originality/value

The study adds value from a theoretical standpoint, contributing to the antecedent factors of the technology acceptance model (TAM), theory of reasoned action (TRA) and stimulus-organism-response (S-O-R) model and giving marketing academics insights into what aspects drive re-use of online and mobile grocery shopping and on what should be the focus.

Details

Arab Gulf Journal of Scientific Research, vol. 41 no. 3
Type: Research Article
ISSN: 1985-9899

Keywords

Open Access
Article
Publication date: 4 August 2020

Maya Puspa Rahman, Mohamed Asmy Mohd Thas Thaker and Jarita Duasa

Crowdfunding has become one of the preferred mechanisms to raise funds by startups and small entrepreneurs. As such, this paper aims to develop an appropriate framework for…

3763

Abstract

Purpose

Crowdfunding has become one of the preferred mechanisms to raise funds by startups and small entrepreneurs. As such, this paper aims to develop an appropriate framework for Sharīʿah-compliant equity-based crowdfunding (SEC) for entrepreneurship development in Malaysia.

Design/methodology/approach

The research begins by analyzing the intention of 200 entrepreneurs in Kuala Lumpur and Selangor regarding the use of crowdfunding to raise capital. The analysis is based on the theory of reasoned action (TRA), which is also associated with the technology acceptance model (TAM) and is effected by using structural equation modeling (SEM).

Findings

The entrepreneurs agree on the ease of use of crowdfunding in raising capital, although it appeared that they are quite reluctant to share their business ideas online. Subsequently, an SEC framework is proposed, to further enhance entrepreneurship development in Malaysia particularly in meeting the need for raising funds in line with Sharīʿah (Islamic law) principles.

Practical implications

This paper aims to contribute more to the development of a blueprint for an SEC platform for market players and regulators in Malaysia.

Social implications

This paper also aims to highlight the growing needs of entrepreneurs, particularly in Malaysia to have a Sharīʿah-compliant alternative to raise funds via crowdfunding.

Originality/value

This paper makes two main contributions. First, it provides evidence on Malaysian entrepreneurs’ intention to use crowdfunding for fundraising through TAM and SEM analysis. Second, it proposes an SEC framework for the development of entrepreneurs in Malaysia.

Details

ISRA International Journal of Islamic Finance, vol. 12 no. 2
Type: Research Article
ISSN: 0128-1976

Keywords

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