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1 – 10 of over 115000Nobody concerned with political economy can neglect the history of economic doctrines. Structural changes in the economy and society influence economic thinking and, conversely…
Abstract
Nobody concerned with political economy can neglect the history of economic doctrines. Structural changes in the economy and society influence economic thinking and, conversely, innovative thought structures and attitudes have almost always forced economic institutions and modes of behaviour to adjust. We learn from the history of economic doctrines how a particular theory emerged and whether, and in which environment, it could take root. We can see how a school evolves out of a common methodological perception and similar techniques of analysis, and how it has to establish itself. The interaction between unresolved problems on the one hand, and the search for better solutions or explanations on the other, leads to a change in paradigma and to the formation of new lines of reasoning. As long as the real world is subject to progress and change scientific search for explanation must out of necessity continue.
Eman Abo ElHamd, Hamed Shamma, Mohamed Saleh and Ehab Elkhodary
The purpose of this paper is to close the gap between the theoretical nature of existing contributions in customer engagement value (CEV) and its need to practically empower…
Abstract
Purpose
The purpose of this paper is to close the gap between the theoretical nature of existing contributions in customer engagement value (CEV) and its need to practically empower business decisions. This is done by proposing a framework that consists of three techniques, each of which combines the components of CEV to make it more comprehensive and applicable. The paper also reviews and analyzes the work that has been done so far in the area of CEV whether in business to business (B2B), business to consumer (B2C) or consumer to consumer (C2C) markets.
Design/methodology/approach
CEV is a comprehensive term that measures the total value of the customer through capturing his transactional and non-transactional behaviors. Hence, it is an essential term for measuring the value of the customer in direct marketing. This motivates researchers to compete in developing models to maximize CEV. Meanwhile, most of the existing models are conceptual and the majority of them lack applicability due to many reasons. First, these models relied on a linear version of the CEV model, hence double-counting the value of the customer; also they weighted the components of CEV equally, which is unrealistic. Finally, the effect of the environmental components in determining the engagement level of each customer was almost ignored. In this paper, two main contributions are presented. First, a summary and analysis of the contributions of the literature in the CEV field for different market types whether in B2C, B2B or C2C. Furthermore, three modifications are added to the existing models. The first model introduces a non-linear relationship of the components of CEV. The second model is a weighted linear model of these components. Finally, the third model adds the environmental factors to the CEV components. All the proposed models are theoretical in nature, however, these models are expected to show superiority when being applied to real data sets due to their ability to capture the complexity in the relationship between the firm and its customers in real-life situations. The proposed models are expected to attract the practitioners and other researchers and they both are encouraged to apply the proposed models on real-life data sets, test their performance, compare them against each other, to be able to apply each of them on the best suitable data set and business scenario.
Findings
Based on the review and analysis that has been done on about 87 papers, it is found that the majority of the contributions that have been done in the area of CEV are theoretical in nature, in spite of the effectiveness of CEV in empowering business decision. It is also found that few researchers proposed a set of theoretical comprehensive frameworks that combined CEV’s components together. Meanwhile, those frameworks are not practically applicable.
Research limitations/implications
Although the contribution of the proposed models expected to attract both researchers and practitioners, these are not applied to real-life case studies to prove their effectiveness.
Practical implications
The research in this paper has many industrial and managerial implications. First, it helps managers and decision takers to treat the customers as assets and cost-free resources who can work with the firm to achieve what’s both aims to (i.e. increase customer satisfaction and firm’s profitability). Second, it helps the firm to determine the total value of each customer and treat its customers accordingly. Third, it empowers the managers to do target marketing, based on grouping the customers upon their total engagement. This would save time and cost and for sure increase the profitability and customer satisfaction. Forth, the proposed models take into consideration not only the transactional behavior of the customers but also the non-transactional factors that play a significant role in formulating the relationship between the firm and its customers.
Originality/value
This is hereby to certify that the paper is original, neither the paper nor a part of it is under consideration for publication anywhere else. Also, this study has no conflicts of interest to disclose.
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Keywords
- Marketing
- Data analysis
- Decision-making
- Modeling
- Decision analysis
- Mathematical programming
- Customer relationship management (CRM)
- Customer engagement value (CEV)
- Customer lifetime value (CLV)
- Customer referral value (CRV)
- Customer influencer value (CIV)
- Customer knowledge value (CKV)
- Business to consumer (B2C)
- Business to business (B2B)
- Consumer to consumer (C2C)
Giacomo Manetti, Marco Bellucci and Stefania Oliva
This article aims to contribute to the critical accounting literature by reviewing how previous studies have addressed the topic of dialogic accounting (DA), examining the main…
Abstract
Purpose
This article aims to contribute to the critical accounting literature by reviewing how previous studies have addressed the topic of dialogic accounting (DA), examining the main themes investigated and discussing potential further developments of the DA research agenda.
Design/methodology/approach
The present study builds on a systematic literature review of 186 research products indexed on Scopus, Web of Science and Google Scholar that were published between 2004 and 2019 in 55 accounting or non-accounting scientific journals and 14 books.
Findings
First, a content analysis of each contribution informs a classification in terms of research design, methodology, geographical setting and sector of analysis. Second, a bibliometric analysis provides several visual representations of the network of research products included in our review using bibliographic coupling, cooccurrence and coauthorship analyses. Third, and most importantly, the main narrative review discusses the development of the research strand on DA from the seminal works that introduced the topic, through the core of critical contributions inspired by the struggle between democracy and agonism, to the most recent contributions, in which new topics emerge and innovative methodologies are applied to the study of DA.
Originality/value
The main contribution of this manuscript is twofold. In addition to providing a systematic, bibliometric and narrative review of the evolution of nearly two decades of literature on DA, the present study is intended to collect ideas for further research and to discuss how the advent of new technologies and the peculiarities of various institutional contexts can shape the future research agenda on this critical form of accounting.
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The purpose of this paper is to distinguish two roles of theories, domain theory and method theory, and examine their relationships in management accounting research. Are these…
Abstract
Purpose
The purpose of this paper is to distinguish two roles of theories, domain theory and method theory, and examine their relationships in management accounting research. Are these two roles explicitly distinguished in management accounting studies? Can this be achieved in an unambiguous manner? Where do ambitions for theoretical contribution lie in management accounting studies that employ method theories?
Design/methodology/approach
The authors develop a conceptual framework for analysing possible relationships between domain theories and method theories in studies and illustrate the theoretical arguments with examples from management accounting studies employing Actor-Network Theory (ANT) as their method theory.
Findings
There can be various types of relationships between domain theories and method theories, and the theoretical ambition of the analysed studies typically focused on domain theories. However, ambiguity can exist with regard to the location of a study's theoretical ambition. Both domain theories and method theories tend to be moving fields, and their interaction can add to this feature.
Research limitations/implications
The suggested conceptual clarification assists in the reconciliation of extreme perspectives that relate to management accounting and theory. It will also help researchers to systematically design their own work and evaluate that of others. An increased understanding of how a field develops as a result of interaction with method theories might perhaps alleviate concerns regarding the value of mobilizing the latter.
Originality/value
The analysis contributes to the on-going debate on the value and effects of employing method theories, or theoretical lenses, in management accounting research.
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Keywords
Kouliga Koala and Joshua Steinfeld
The purpose of this paper is to examine the level of theory building in public procurement by reviewing and classifying manuscripts published in the Journal of Public Procurement …
Abstract
Purpose
The purpose of this paper is to examine the level of theory building in public procurement by reviewing and classifying manuscripts published in the Journal of Public Procurement (JoPP) from 2001 to 2016.
Design/methodology/approach
The articles are divided into four important periods: discovery, agenda setting, embracing and expansion and consolidation. The articles are classified according to a hierarchical level of theory building composed of six levels: rapporteurs, reporters, testers, qualifiers, builders and expanders.
Findings
Key findings indicate that public procurement, in light of JoPP publications from 2001 to 2016, is at the tester level. There is also increase in the classification of articles with high level of theoretical contribution over time.
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Min Qin, Wei Zhu, Jinxia Pan, Shuqin Li and Shanshan Qiu
Enterprises build online product community to expect users to contribute: opinion sharing (content contribution) and product consumption (product contribution). Previous…
Abstract
Purpose
Enterprises build online product community to expect users to contribute: opinion sharing (content contribution) and product consumption (product contribution). Previous literature rarely focused on both. The purpose of this paper is to explain user contribution mechanism by identifying content contribution and product contribution.
Design/methodology/approach
This research chose Xiaomi-hosted online product community (bbs.xiaomi.cn) and Huawei-hosted online product community (club.huawei.com) where users can freely share ideas and buy products at the same time. Data were crawled from 109,665 community users to construct dependent variable measurement, and 611 questionnaires were used to verify research hypotheses.
Findings
The results indicate that both cognitive needs and personal integration needs have a significant positive impact on browse behavior; social integration needs and hedonic needs have a significant positive impact on content contribution behavior. Browse behavior not only directly affects but also indirectly influences product contribution through content contribution behavior.
Research limitations/implications
Findings of this research provide community managers with useful insights into the relationship between content contribution and product contribution.
Originality/value
This study explains the formation mechanism of user product contribution and reveals the relationship between user content contribution and product contribution in online product community. This paper provides a different way of theorizing user contributions by incorporating uses and gratifications theory into the “Motivation-Behavior-Result” framework.
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Rafael Borim-de-Souza, Eric Ford Travis, Luciano Munck and Bárbara Galleli
Inspired by objective hermeneutics (Oevermann, 1984, 1996, 1999; Oevermann et al., 1979; Weller, 2010; Wohrab-Sahr, 2003) and qualitative validation (Adcock and Collier, 2001;…
Abstract
Purpose
Inspired by objective hermeneutics (Oevermann, 1984, 1996, 1999; Oevermann et al., 1979; Weller, 2010; Wohrab-Sahr, 2003) and qualitative validation (Adcock and Collier, 2001; Martis, 2006; Maxwell, 1992), the authors present this essay with the aim of proposing an objective hermeneutic approach to qualitative validation.
Design/methodology/approach
In order to develop this approach, the authors consider the contributions of Martis (2006) and Maxwell (1992) about theoretical–empirical validity, Adcock and Collier's propositions (2001) regarding the conceptualization and evaluation of phenomena through specific levels, tasks and stages of validation and the principles of objective hermeneutic interpretation proposed by Wohlrab-Sahr (2003).
Findings
Three main contributions are considered: theoretical–empirical validity (Martis, 2006; Maxwell, 1992); levels of validation – theoretical framework, systematized concept, indicators and results (Adcock and Collier, 2001); stages of validation – content validity, convergent validity and nomological validity (Adcock and Collier, 2001); and principles of objective hermeneutic interpretation – sequential interpretation, mental–experimental explanation of possible interpretations, preservation rule, literal character of interpretation, totality, reflection about knowledge used in the analysis and group of interpreters (Wohrab-Sahr, 2003). These contributions were related to establishing a framework that illustrates the proposed objective hermeneutic approach to qualitative validation.
Originality/value
The authors intend to offer to the scope of organization studies an alternative for validation, so that the voices of the researched can be heard. Furthermore, the authors seek to guide researchers as to how to respect and protect what is heard, in order to avoid any invasion of others' discourse.
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For Weberian Marxists, the social theories of Max Weber and Karl Marx are complementary contributions to the analysis of modern capitalist society. Combining Weber's theory of…
Abstract
For Weberian Marxists, the social theories of Max Weber and Karl Marx are complementary contributions to the analysis of modern capitalist society. Combining Weber's theory of rationalization with Marx's critique of commodity fetishism to develop his own critique of reification, Georg Lukács contended that the combination of Marx's and Weber's social theories is essential to envisioning socially transformative modes of praxis in advanced capitalist society. By comparing Lukács's theory of reification with Habermas's theory of communicative action as two theories in the tradition of Weberian Marxism, I show how the prevailing mode of “doing theory” has shifted from Marx's critique of economic determinism to Weber's idea of the inner logic of social value spheres. Today, Weberian Marxism can make an important contribution to theoretical sociology by reconstituting itself as a framework for critically examining prevailing societal definitions of the rationalization imperatives specific to purposive-rational social value spheres (the economy, the administrative state, etc.). In a second step, Weberian Marxists would explore how these value spheres relate to each other and to value spheres that are open to the type of communicative rationalization characteristic of the lifeworld level of social organization.
The purpose of this paper is to advocate for a clearer and less fragmentary use of qualitative research in the increasingly interdisciplinary research setting of information…
Abstract
Purpose
The purpose of this paper is to advocate for a clearer and less fragmentary use of qualitative research in the increasingly interdisciplinary research setting of information science.
Design/methodology/approach
The paper performs a textual analysis of more than 500 peer‐reviewed articles to assess information science's involvement with qualitative research. The paper undertakes historical criticism to trace qualitative research in the reviews of information science for the last three decades.
Findings
Authors are unclear and lax in their uses of basic research terms. Authors do not account for qualitative research's characteristics, methods, and contributions to information science's bodies of knowledge. Only 4.3 percent of published articles mention their contributions to information science's literature whereas 5.6 percent mention qualitative method(s) in their abstracts. Publications do not show (intra‐)collaboration between areas of information science. Information science's contributions to the theoretical discussions of the wider scientific community are lacking.
Originality/value
The paper discusses afresh information science's qualitative research. The paper suggests a tighter and long‐term investment of information science in qualitative research and the formation of the information science's own theorists and theory‐illumined practitioners. The paper puts forth some practical recommendations.
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Xuequn Wang, Paul F. Clay and Nicole Forsgren
This paper aims to investigate how to promote two types of knowledge contribution tasks. The authors focus on the role of supervisor and coworker support on motivation, and their…
Abstract
Purpose
This paper aims to investigate how to promote two types of knowledge contribution tasks. The authors focus on the role of supervisor and coworker support on motivation, and their effects on two different contribution tasks. Motivating employees to contribute knowledge is quite challenging. While previous studies have tried to understand how to promote knowledge contribution, few have differentiated between knowledge contribution tasks.
Design/methodology/approach
Information technology support was chosen as the context of this study, and data were collected from system administrators within a Fortune 500 company via a web-based survey.
Findings
Results show the differential effects of two forms of motivation on different contribution tasks, and supervisor support is positively associated with intrinsic motivation. Specifically, while intrinsic motivation is positively associated with challenging knowledge contribution, external motivation is positively related to mundane knowledge contribution and negatively related to challenging knowledge contribution.
Originality/value
This study contributes to the current literature by providing a deeper theoretical understanding of knowledge contribution tasks, and contributes to practice by offering suggestions on how to better motivate employees within organizations and promote different knowledge contribution tasks.
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