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The purpose of this paper is to examine the direct and indirect effects of destination image on destination loyalty. Indirect effects are measured via tourists’ satisfaction.

A reliable conceptual framework was developed through a mixed methods research methodology. A three-pronged approach was used to cross-validate the results from a literature review, expert interviews, and exploratory study. Structural equation modeling was used in conceptual model development and hypotheses testing.

Exploratory dimensions of destination image, satisfaction and destination loyalty of Indian cities were revealed from Thai tourists’ perception. The positive indirect effects of destination image on destination loyalty via satisfaction is supported.

This study is limited to tourists of Thai nationality who visited India’s travel destinations. Future research should include further generalization of the research methodology to specific travel destination.

This study provides useful information for India’s tourism industry, specifically for the marketing of historical cities as travel destinations.

By proposing a reliable conceptual model based on a mixed methods research methodology, this study is among the first to explore destination image, satisfaction and destination loyalty in India’s tourism context. The mediating role of satisfaction on destination image and destination loyalty was also recognized as an extension of, and contribution, to the theoretical foundation for the destination image concept.

The purpose of this paper is to examine tourist behavior regarding changes in privacy issues and the advent of mobile technology, based on theoretical foundations and empirical testing.

A conceptual framework was developed based on a “three-pronged approach” to cross-validate results from both qualitative (literature reviews and expert interviews) and quantitative (field survey) approaches. Structural equation modeling was used to test the conceptual framework and hypotheses.

According to the findings, tourists perceived advertising via mobile technology as an informative source. New findings emerged apart from the literature in which advertising value was found to drive attitude, perceived behavioral control and subjective norms. Moreover, tourists’ intention to give permission via mobile technology was driven by advertising value via attitude and subjective norms.

This study is limited to Thailand tourism context. Further, conceptual framework generalization should be taken into account as future research in other considerable context.

The results provide useful information for both government and tourism-related businesses in planning effective marketing communications strategies.

The conceptual framework in this study was developed based on theoretical foundations, along with both quantitative and qualitative methodologies (that is, using a “three-pronged approach”). This study is among the first in Thailand tourism context that demonstrated an extension of the academic perspective by integrating two important theoretical foundations.

The purpose of this paper is to expand and empirically test a model of tourist external information search behaviour.

A conceptual model was developed based on the “three‐pronged approach,” an approach that is used to cross validate among the results from literature review, expert interviews, and an exploratory field study in order to confirm and propose a reliable conceptual model. A confirmatory factor analysis was then performed to ensure that the constructs were valid and reliable. Structural equation modeling was used to test the conceptual model and its hypotheses.

The results revealed six variables that are significantly related to tourists' external information search behavior. Four of these variables had not been identified previously. These are as follows: information sources usefulness and accessibility, subjective norms, perceived personal risk, and ability to search.

The issue of model generalization should be taken into account because the samples were limited to non‐group tour and first time visited tourists. Further research should consider other tourist groups.

The results from this study provide useful information for both government and tourism‐related businesses in planning marketing communication strategies to help promote Thailand as a travel destination.

By proposing a managerial modeling based on theoretical foundations and methodologies, both quantitative and qualitative approaches, this study is among the first that expands the model of tourist external information search behavior by fully exploring the determinants of external information search behavior and integrates the theory of planned behavior into the model.