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Article

Theera Erawan

The purpose of this paper is to examine the direct and indirect effects of destination image on destination loyalty. Indirect effects are measured via tourists’ satisfaction.

Abstract

Purpose

The purpose of this paper is to examine the direct and indirect effects of destination image on destination loyalty. Indirect effects are measured via tourists’ satisfaction.

Design/methodology/approach

A reliable conceptual framework was developed through a mixed methods research methodology. A three-pronged approach was used to cross-validate the results from a literature review, expert interviews, and exploratory study. Structural equation modeling was used in conceptual model development and hypotheses testing.

Findings

Exploratory dimensions of destination image, satisfaction and destination loyalty of Indian cities were revealed from Thai tourists’ perception. The positive indirect effects of destination image on destination loyalty via satisfaction is supported.

Research limitations/implications

This study is limited to tourists of Thai nationality who visited India’s travel destinations. Future research should include further generalization of the research methodology to specific travel destination.

Practical implications

This study provides useful information for India’s tourism industry, specifically for the marketing of historical cities as travel destinations.

Originality/value

By proposing a reliable conceptual model based on a mixed methods research methodology, this study is among the first to explore destination image, satisfaction and destination loyalty in India’s tourism context. The mediating role of satisfaction on destination image and destination loyalty was also recognized as an extension of, and contribution, to the theoretical foundation for the destination image concept.

Details

International Journal of Tourism Cities, vol. 6 no. 3
Type: Research Article
ISSN: 2056-5607

Keywords

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Article

Theera Erawan

The purpose of this paper is to examine tourist behavior regarding changes in privacy issues and the advent of mobile technology, based on theoretical foundations and…

Abstract

Purpose

The purpose of this paper is to examine tourist behavior regarding changes in privacy issues and the advent of mobile technology, based on theoretical foundations and empirical testing.

Design/methodology/approach

A conceptual framework was developed based on a “three-pronged approach” to cross-validate results from both qualitative (literature reviews and expert interviews) and quantitative (field survey) approaches. Structural equation modeling was used to test the conceptual framework and hypotheses.

Findings

According to the findings, tourists perceived advertising via mobile technology as an informative source. New findings emerged apart from the literature in which advertising value was found to drive attitude, perceived behavioral control and subjective norms. Moreover, tourists’ intention to give permission via mobile technology was driven by advertising value via attitude and subjective norms.

Research limitations/implications

This study is limited to Thailand tourism context. Further, conceptual framework generalization should be taken into account as future research in other considerable context.

Practical implications

The results provide useful information for both government and tourism-related businesses in planning effective marketing communications strategies.

Originality/value

The conceptual framework in this study was developed based on theoretical foundations, along with both quantitative and qualitative methodologies (that is, using a “three-pronged approach”). This study is among the first in Thailand tourism context that demonstrated an extension of the academic perspective by integrating two important theoretical foundations.

Details

Journal of Hospitality and Tourism Technology, vol. 7 no. 4
Type: Research Article
ISSN: 1757-9880

Keywords

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Article

Theera Erawan, Donyaprueth Krairit and Do Ba Khang

The purpose of this paper is to expand and empirically test a model of tourist external information search behaviour.

Abstract

Purpose

The purpose of this paper is to expand and empirically test a model of tourist external information search behaviour.

Design/methodology/approach

A conceptual model was developed based on the “three‐pronged approach,” an approach that is used to cross validate among the results from literature review, expert interviews, and an exploratory field study in order to confirm and propose a reliable conceptual model. A confirmatory factor analysis was then performed to ensure that the constructs were valid and reliable. Structural equation modeling was used to test the conceptual model and its hypotheses.

Findings

The results revealed six variables that are significantly related to tourists' external information search behavior. Four of these variables had not been identified previously. These are as follows: information sources usefulness and accessibility, subjective norms, perceived personal risk, and ability to search.

Research limitations/implications

The issue of model generalization should be taken into account because the samples were limited to non‐group tour and first time visited tourists. Further research should consider other tourist groups.

Practical implications

The results from this study provide useful information for both government and tourism‐related businesses in planning marketing communication strategies to help promote Thailand as a travel destination.

Originality/value

By proposing a managerial modeling based on theoretical foundations and methodologies, both quantitative and qualitative approaches, this study is among the first that expands the model of tourist external information search behavior by fully exploring the determinants of external information search behavior and integrates the theory of planned behavior into the model.

Details

Journal of Modelling in Management, vol. 6 no. 3
Type: Research Article
ISSN: 1746-5664

Keywords

Content available

Abstract

Details

Journal of Modelling in Management, vol. 6 no. 3
Type: Research Article
ISSN: 1746-5664

Content available
Article

Abstract

Details

Journal of Modelling in Management, vol. 8 no. 1
Type: Research Article
ISSN: 1746-5664

Abstract

Details

International Journal of Tourism Cities, vol. 6 no. 3
Type: Research Article
ISSN: 2056-5607

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