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This chapter reports on one faculty member’s experience introducing a service learning component into a sequence of required courses in a College of education at a University in the United Arab Emirates. This study identifies local issues associated with introducing service learning into the curriculum and examines students’ perceptions of self, attitudes toward service to others, and service as leadership and outcomes. Relatively little evidence exists in the Middle East of the actual processes involved in developing and implementing service learning programs and the relevant connections that can be made to Islamic principles for community advocacy and leadership.

The purpose of this paper id to investigate the influence of nationality on residents’ perceptions of the impacts of tourism, and their support for tourism development, in Abu Dhabi, United Arab Emirates (UAE).

Data were collected from self-administered questionnaires from 407 residents, representing 30 nationalities residing in Abu Dhabi.

The findings suggest differences in perceptions of the impacts of tourism between national and expatriate residents. Despite these differences, both groups reported support of tourism development.

This paper groups residents into only two groups – nationals and expatriates – which limits the explanation of findings. Tourism officials should customize strategies to reach targeted group of residents.

Extant literature examines residents’ perceptions of the impacts of tourism in homogenous groups, and little research explores the influence of nationality on residents’ perceptions. This study is the first to be conducted in Abu Dhabi – where more than 80 per cent of the population is comprised of expatriates – that identifies differences in perceptions between national and expatriate residents regarding tourism’s impacts.

The subject areas are strategic management, transportation management and business management.

This case is useful for undergraduate and postgraduate level students majoring in strategic management, transportation management and business management.

Etihad Rail Company is planning to implement a mega infrastructure project in the United Arab Emirates (UAE). They have included freight rail system as part of the 2030 Abu Dhabi economic vision and the UAE national Charter 2021. The plan is to link the UAE’s main cities via the Gulf Cooperation Council (GCC) border. This ambitious project presents a formidable task for the Etihad Rail Company and the region, as there is no previous railway history of this kind. The project requires coordination of rail standards from East of Ghwefatet and the Northern Emirates cities and will ultimately be combined with the Western Saudi Arabia borders. The transportation system in the region will be improved greatly with the introduction of a cargo and passenger railway system in addition to the current road system and other means of transportation. The Etihad railway network is the first infrastructure project in the UAE, and it will bring economic, strategic, social and environmental changes to the country. This case aims to present an overview of the strategic management dimensions of the Etihad Rail and the processes involved. This case will analyze whether Etihad’s top management team should make a decision to focus only on freight rail or to include passenger transportation as well. Many questions will be addressed in this paper such as the following: What steps should Etihad take to start passenger rail? Will economical, strategic and environmental aspects affect it? And if so, how? The case will focus on the analysis of the different aspects of Etihad Rail by using strategic management tools as guidance for implementation and determining its success factors.

In this case, the students can learn and understand the purpose of commencing cargo rail projects in the region; discuss the mechanisms which help in promoting sustainability and the business growth of Etihad Rail; and identify the challenges and issues freight rail may face in terms of legal, economic and environmental aspects and identify and alternative solutions.

Teaching notes are available upon request.

CSS 11: Strategy.

In this study in the United Arab Emirates (UAE), we investigated college students’ perceptions of their past experience of receiving one-to-one tutoring support in mathematics when they were in secondary school. In addition, we also explored students’ reasons for taking one-to-one tutoring in mathematics, the perceived impact of one-to-one tutoring in overcoming shortcomings of school mathematics teaching and on their mathematics achievement, and whether the learning environment at school influenced decisions about having one-to-one tutoring. Eight case-study students were involved in recalling how beneficial one-to-one tutoring was through semi-structured interviews. Because of the small sample size, the research involved only qualitative data based on the recollections of college students who were attending a one-year course in the General Education department of Abu Dhabi Men’s College. The research provided valuable insights into how some students considered having a one-to-one tutor beneficial for their achievement when they were in secondary school. Educators must consider students’ learning environment as being one of the main reasons for deciding whether or not to undertake one-to-one tutoring to raise their achievement in mathematics.

ﻓﻲ ھذه اﻟد را ﺳﺔ ﻓﻲ دوﻟ ﺔ ا ﻹﻣﺎ را ت اﻟ ﻌرﺑﯾﺔ اﻟ ﻣﺗ ﺣدة، د رﺳﻧﺎ ﺗ ﺻورا ت طﻼب اﻟ ﺟﺎ ﻣﻌﺎ ت ﻋن ﺗ ﺟرﺑﺗﮭم اﻟ ﺳﺎﺑﻘﺔ ﻓﻲ ﺗﻘدﯾم د ﻋم ﺗﻌﻠﯾﻣ ﻲ ﻓ رد ي ﻓﻲ اﻟ رﯾﺎ ﺿﯾﺎ ت ﻋﻧدﻣﺎ ﻛﺎﻧ وا ﻓﻲ اﻟ ﻣد رﺳﺔ اﻟﺛﺎﻧ وﯾﺔ. ﺑﺎ ﻹ ﺿﺎﻓﺔ إ ﻟ ﻰ ذ ﻟ ك ، ا ﺳ ﺗ ﻛ ﺷ ﻔ ﻧ ﺎ أ ﯾ ﺿً ﺎ أ ﺳ ﺑ ﺎ ب ا ﻟ ط ﻼ ب ﻹ ﺟ ر ا ء د ر و س ﻓ ر د ﯾ ﺔ ﻓ ﻲ اﻟر ﯾﺎ ﺿ ﯾﺎ ت ، وا ﻟﺗﺄﺛﯾ ر اﻟ ﻣﻠ ﺣو ظ ﻟﻠ د رو س اﻟﻔ ردﯾ ﺔ ﻋﻠ ﻰ ﺗ ﺣ ﺻ ﯾﻠ ﮭم ﻓ ﻲ اﻟر ﯾﺎ ﺿ ﯾﺎ ت ، وﻣ ﺎ إذا ﻛﺎﻧ ت ﺑﯾﺋﺔ اﻟﺗ ﻌﻠم ﻓ ﻲ اﻟ ﻣد رﺳﺔ ﻗد أﺛ ر ت ﻋﻠ ﻰ اﻟﻘ را را ت اﻟ ﻣﺗ ﻌﻠﻘﺔ ﺑﺎ ﻟ ﺣ ﺻ ول ﻋ ﻠ ﻰ ﺗد ر ﯾ ب ﻓ ر د ي . د ر س وا ﺣ د. ﺷ ﺎ ر ك ﺛ ﻣﺎﻧ ﯾ ﺔ ﻣ ن ط ﻼ ب د ر ا ﺳ ﺔ اﻟﺣ ﺎﻟ ﺔ ﻓ ﻲ اﻟﺗذﻛﯾ ر ﺑ ﻣد ى ﻓﺎﺋدة اﻟﺗد رﯾ س اﻟﻔ رد ي ﻣ ن ﺧﻼل ﻣ ﻘ ﺎ ﺑ ﻼ ت ﺷ ﺑ ﮫ ﻣ ﻧ ظ ﻣ ﺔ . ﻧ ظ رً ا ﻟ ﺻ ﻐ ر ﺣ ﺟ م ا ﻟ ﻌ ﯾ ﻧ ﺔ ، ﺗ ﺿ ﻣ ن ا ﻟ ﺑ ﺣ ث ﻓ ﻘ ط ﺑ ﯾ ﺎ ﻧ ﺎ ت ﻧ و ﻋ ﯾ ﺔ ا ﺳ ﺗ ﻧ ﺎ دًا إ ﻟ ﻰ ذ ﻛ ر ﯾ ﺎ ت ط ﻼ ب ا ﻟ ﺟ ﺎ ﻣ ﻌ ﺎ ت ا ﻟ ذ ﯾ ن ﺣ ﺿ ر و ا دو رة ﻣدﺗ ﮭﺎ ﻋﺎم وا ﺣد ﻓ ﻲ ﻗ ﺳم اﻟﺗ ﻌﻠﯾم اﻟ ﻌﺎم ﻓ ﻲ ﻛﻠﯾﺔ أﺑو ظ ﺑ ﻲ ﻟ ﻠ ط ﻼ ب . ﻗ د م ا ﻟ ﺑ ﺣ ث ر ؤ ى ﻗ ﯾّﻣ ﺔ ﺣ و ل ﻛﯾ ﻔﯾ ﺔ ﻧ ظر ﺑ ﻌ ض اﻟ طﻼب ﻓ ﻲ وﺟود ﻣد ر س وا ﺣد ﻣﻔﯾد ﻟﺗ ﺣﻘﯾﻘ ﮭم ﻋﻧدﻣ ﺎ ﻛﺎﻧ وا ﻓ ﻲ اﻟ ﻣد رﺳﺔ اﻟﺛﺎﻧ وﯾ ﺔ. ﯾ ﺟ ب ﻋﻠ ﻰ اﻟ ﻣﻌﻠ ﻣﯾ ن ا ﻋﺗﺑﺎ ر ﺑﯾﺋ ﺔ ﺗ ﻌﻠم اﻟ طﻼب وا ﺣدة ﻣ ن ا ﻷﺳﺑﺎ ب اﻟ رﺋﯾ ﺳﯾ ﺔ ﻟﺗ ﻘ ر ﯾ ر ﻣﺎ إ ذا ﻛﺎ ن ﯾ ﺟ ب ﻋ ﻠﯾﮭم إ ﺟ ر ا ء د ر و س ﻓ ر دﯾ ﺔ أ م ﻻ ﻟ ر ﻓ ﻊ ﻣ ﺳ ﺗ و ى ﺗ ﺣ ﺻ ﯾﻠﮭم ﻓ ﻲ اﻟ ر ﯾﺎ ﺿ ﯾﺎ ت .

The purpose of this paper is to examine the potential impact of Arab national culture (NC) on the style of organizational culture (OC) in the United Arab Emirates (UAE).

An empirical study that uses a conceptual framework which is well‐grounded in social science theory measuring NC and OC.

The paper finds that NC appears to have some influence on the style of OC in the UAE.

The sample size is relatively small (17 firms), and each firm is represented by only one member. Future research will need to expand on this research base and should obtain broader firm representation in the sample survey.

Organizations in the UAE can use aspects of this methodology to better comprehend the variability of performance in their key outcomes, at the individual, group, and organizational levels.

This study collected primary data from a wide sample of firms in the UAE, specifically designed to measure OC and some causal dimensions (NC). This is an emerging research area, both in the Middle East and worldwide. Its value lies in improving our understanding of a key dimension of corporate performance, culture.

The purpose of this paper is to investigate the progress in the United Arab Emirates towards achievement of Millennium Development Goal (3), “gender equality”, by the target date of 2015.

Demographic, social, and labor force statistics are collected from United Arab Emirates' government reports, the World Economic Forum, and UNESCO. Analysis is conducted to investigate current trends of gender equality in education and employment.

Results for the education of women have been at a consistently high level for some years. Two themes are found for such progress: a government strategy to increase women's access to education; societal acceptance of educated women. Gender equality in employment is slow due to three themes: study choice dictates employment potential; recruitment within a narrow range of occupations; employment more likely within public sector employment. The future of gender equality in the United Arab Emirates will continue to be more positive for women in education than for employment.

A limitation is the paucity of academic study about gender equality in education and employment in the United Arab Emirates. Reliability and validity of the study is somewhat limited by unverified, non‐specific, and older data on education and employment.

Improved strategies to increase study choice are required to enlarge the scope of women's careers. Management of the talent pool of educated females can increase women's share of paid employment in the future.

A faster rate of change is required towards societal acceptance of women in employment to match female educational attainment.

The research is important for two reasons relevant for achievement of MDG (3) by 2015. Remarkable progress has been made on gender equality in education, and awareness is raised on limitations in the future for the employment of women.

The purpose of this paper is to describe the principal reasons why Emirate women are under‐represented in the United Arab Emirates (UAE) information technology (IT) sector; and the barriers and challenges that national women have encountered while working in this sector of the national economy.

The paper draws on data from 20 structured in‐depth interviews conducted with Emirate women who had worked for a minimum of five years in IT.

Although national women have made remarkable inroads into almost all professions and occupations in recent years, they are still noticeably under‐represented in IT, particularly in the private sector. In addition, very few are in senior‐level positions and there are, at the time of writing, no Emirate women technology‐entrepreneurs. The results show that cultural and familial factors still inhibit many young Emirate women from choosing careers in this profession, and negative gendered attitudinal assumptions about women are still prevalent within the local IT sector.

The sample size was small, so we were unable to test specific research hypotheses, or compare our results with quantitative cohort surveys conducted in other countries. Nevertheless, the findings warrant additional research, as increasing numbers of Emirate women graduate from local universities with IT/MIS degrees, and further research on this topic is described.

Five practical strategies are identified to encourage more young Emirate women to embrace IT careers in the future.

This is the first research on this issue conducted in the UAE/GCC region.

Many researchers have addressed students as consumers and considered their online searches to choose a university as typical buying behaviour. The myriad features of digital information enable universities to conveniently and quickly reach educational markets at a relatively low cost. Consumers’ market choices can usefully be interpreted in terms of their cultural perceptions. To encourage Web viewers to make repeat visits to, and remain longer on, their websites, it is critical for international universities to understand local and regional viewers’ perceptions and preferences regarding non-text Web messages through the lens of culture. The purpose of the current study is to address the need for, and the challenge presented by, glocalising the text and non-text aspects of university websites by investigating Arab consumers’ perceptions of these websites.

The sampling frame comprised 200 residents from the Emirate of Abu Dhabi, including 100 high school students and 100 stakeholders, with equal proportions of Arabs and non-Arabs. Illustrations and images were used in the questionnaire to collect respondents’ perceptions about university websites from a cultural perspective.

This study identifies a need to glocalise the non-text and website messages of international universities that are aiming to penetrate educational markets in the Emirates.

This study clearly identifies the segment that is most receptive to a “glocalised” website communication strategy of international universities: Arab students, aged 16 or above, and educated stakeholders, expect to view academic information on websites, as do viewers everywhere, but prefer this information to reflect the values and traditions of Arab culture.

The increasing inflow of students from the Gulf region to the United Arab Emirates, instead of their usual choice of European or Western educational destinations, has motivated international universities to envisage the Emirates as a location for their campus expansions. An understanding of the approaches of Arab viewers to the websites of international universities through the lens of culture is essential for bridging the literature gaps that currently persist in the area of digital promotion and social marketing.

The purpose of this paper is to identify the elements of effective policies and processes to inform future health professional regulation reforms and practice in the Emirates.

This study is based on qualitative exploratory methodology. Methods of data collection and analysis included document analysis of the relevant literature, newspapers (as featured on their online websites), policy documents and official statistics. In-depth semi-structured interviews were conducted with key stakeholders, including employers in the health and higher education sectors in Ras Al Khaimah, human resources managers, regulators and public health professionals and scholars.

This paper brings to light the issues of maldistribution of the medical workforce, Emiritisation and examines implications for more effective medical workforce governance in the United Arab Emirates (UAE).

First, the study provides policy recommendations for medical workforce governance in the context of UAE. Next, empirical studies on health workforce governance in the Middle East’s Gulf Cooperation Council are lacking and primarily focus on the international mobility of expatriates. The study addresses the lack of empirical studies on this topic in the UAE. Third, the UAE is a fertile ground for research on medical workforce governance and, more broadly, the mobility of health professionals due to its economic diversification strategy and thriving medical tourism industry.