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1 – 10 of over 77000Barry R. Chiswick and Paul W. Miller
This study develops and estimates a model of the naturalization process in the United States. The model is based on both the characteristics of immigrants and features of their…
Abstract
This study develops and estimates a model of the naturalization process in the United States. The model is based on both the characteristics of immigrants and features of their countries of origin, both of which are shown to be important determinants of citizenship status. The empirical analysis is based on the 2000 US Census. The individual characteristics that have the most influence are educational attainment, age at migration, years since migration, veteran of the US Armed Forces, living with a family, and spouses' educational attainment. The country of origin variables of most importance are their degree of civil liberties and political rights, GDP per capita, whether the origin country recognizes dual citizenship, and the geographic distance of the origin from the United States.
Francisco Javier Blanco-Encomienda, Shuo Chen and David Molina-Muñoz
Due to the intense rivalry in the smartphone market, manufacturers of mobile phones are becoming increasingly interested in knowing the factors that influence consumers' purchase…
Abstract
Purpose
Due to the intense rivalry in the smartphone market, manufacturers of mobile phones are becoming increasingly interested in knowing the factors that influence consumers' purchase intention. This paper aims to examine the effect of country-of-origin image, brand image and attitude towards the brand on the purchase intention of smartphone users.
Design/methodology/approach
An empirical study was performed based on the information gathered from smartphone users. The structural equation modeling (SEM) technique was applied to examine the hypotheses.
Findings
The authors found that brand image and attitude towards the brand significantly influence consumer purchase intention. Additionally, there is an indirect effect even when the nation of origin image does not directly influence the consumer's purchase intention. Indeed, brand image and attitude towards the brand act as a mediator between the country-of-origin image and purchase intention.
Originality/value
This study presents a conceptual model on the impact of country-of-origin image on the propensity of consumers to buy smartphones in a field where little research has been done. The investigation offers a consumer-focused analysis regarding the country-of-origin image. This suggests a significant shift from the current strategy, which is frequently centered on the viewpoint of the companies.
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Burcu Genç and Ayşe Gül Bayraktaroğlu
This study is set out to assess the country of origin effect on Turkish consumption practices in order to provide a richer context for its formation process.
Abstract
Purpose
This study is set out to assess the country of origin effect on Turkish consumption practices in order to provide a richer context for its formation process.
Methodology/approach
The research is exploratory and interpretative in nature. It follows a qualitative design with in-depth analysis of consumption experiences by utilizing semi-structured interviews.
Findings
The research shows that country of origin effect is product specific, and when it exists, it has an essential effect on product evaluations. It reveals that the country of origin effect is intrinsically constituted with the individual perceptions of and attitudes toward brands, countries, and past experiences, and it is extrinsically constituted with socially created perceptions by media, marketplace myths, and popularity.
Originality/value
This research investigated country of origin effect in a specific context of a developing country with a qualitative methodology. Unlike the existing literature, this study analyzes consumers’ actual purchase decisions in different product categories. Country of origin effect is found to be formed by individual and societal factors.
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Durairaj Maheswaran, Cathy Yi Chen and Junhong He
Purpose – Extensive research in the area of consumer behavior has documented the “Country of Origin Effect,” which identifies country of origin as an important decision variable…
Abstract
Purpose – Extensive research in the area of consumer behavior has documented the “Country of Origin Effect,” which identifies country of origin as an important decision variable in evaluating products and services. Past research has mostly assumed that country of origin effect is driven by the performance of the products originating in that country. However, consumers can also form opinions about countries based on exposure to information that is unrelated to the product and may have roots in macro factors such as history, culture, and politics. These emotions, while extraneous to the product, can also influence product evaluations along with performance-related country information.Design/methodology/approach – This review examines research addressing both performance and emotional perceptions related to country of origin.Findings – This review presents an integrating framework termed “Nation Equity” to systematically understand and examine the influence of various dimensions of country of origin on consumer decision making.
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Patrick Lentz, Hartmut H. Holzmüller and Eric Schirrmann
Irrespective of the popularity of country-of-origin research in international marketing, no attention has been paid to effects which stem from the declaration of a product's local…
Abstract
Irrespective of the popularity of country-of-origin research in international marketing, no attention has been paid to effects which stem from the declaration of a product's local origin, like “Made in City X”. In this study, insights from country-of-origin research as well as exploratory qualitative studies are used to model determinants of preference for local products. Conjoint analysis results based on a sample of consumers from three neighboring cities in Germany show the importance of local origin for product preference. Structural equation analysis sheds first light on the mechanism of city-of-origin effects.
Janine Brill, Lars Guenther, Wibke Ehrhardt and Georg Ruhrmann
Purpose: Mentioning a criminal’s country of origin in crime news is a divisive and much-discussed issue among both journalists and members of society. Scholars assume that…
Abstract
Purpose: Mentioning a criminal’s country of origin in crime news is a divisive and much-discussed issue among both journalists and members of society. Scholars assume that mentioning a criminal’s foreign origin could develop and maintain prejudices against individuals with a migrant background among news recipients. However, until now, no attention has been paid to what increases the likelihood that a journalist does or does not mention a criminal’s country of origin when reporting on crimes. Methodology/approach: One possible explanation is that the frequency and intensity of specific news factors could lead to mentioning a criminal’s origin, since increased importance of a news story is usually assigned when many high-intensity news factors occur. Even though numerous studies have determined the frequency of specific news factors in (crime) news, the explanation hypothesized in this chapter has not yet been examined. To investigate this supposition empirically, a quantitative content analysis of four German prime newscasts (n = 290), including public and private broadcasts, was conducted in the current study. Findings: The findings indicate that mentioning criminals’ origins is still common practice in journalism; furthermore, criminals with foreign origins are explicitly represented as foreign almost ten times more often than German-origin criminals are explicitly mentioned as German. News factors such as personalization, location, and influence show some effects of positively predicting journalistic mentioning of a criminal’s country of origin.
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Adamantios Diamantopoulos, Marc Herz and Nicole Koschate-Fischer
Drawing from the entitativity theory, the purpose of this paper is to focus on the European Union (EU) as a superordinate entity and investigate the extent to which a “Made-in-EU”…
Abstract
Purpose
Drawing from the entitativity theory, the purpose of this paper is to focus on the European Union (EU) as a superordinate entity and investigate the extent to which a “Made-in-EU” designation leads to superior/inferior brand evaluations and through them to higher/lower purchase intentions than different country-specific designations.
Design/methodology/approach
Prior literature and qualitative interviews with consumers are used to generate several propositions regarding the role of the EU as a brand origin. These are subsequently tested in a series of four experimental studies using a common design but different country-specific origins as stimuli.
Findings
While a “Made-in-EU” designation is interpreted as a quality signal, linking a brand to the EU fails to generate positive affective associations. Furthermore, the exact impact of a “Made-in-EU” brand designation very much depends on the standard of comparison, that is, the specific country against which the EU is evaluated.
Research limitations/implications
Superordinate designations such as the EU can indeed represent distinct entities in consumers’ minds which strongly impact their perceptions and intended behavior.
Practical implications
Moving from a “home country” label to a “Made-in-EU” label is not advisable for owners of domestic brands. For foreign brands from EU countries with an unfavorable country image, adopting a “Made-in-EU” label is worth considering since it can strengthen quality perceptions. However, any quality advantage might be offset by weaker brand affect perceptions.
Originality/value
The concept of entitativity introduces a new conceptual lens in the context of origin research which – almost exclusively – has previously focused on the individual country as the unit of analysis.
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Peter Magnusson, Stanford A. Westjohn and Srdan Zdravkovic
The purpose of this paper is to present a rejoinder. The rejoinder is written in response to the commentaries provided by Saeed Samiee and Jean‐Claude Usunier on the authors’…
Abstract
Purpose
The purpose of this paper is to present a rejoinder. The rejoinder is written in response to the commentaries provided by Saeed Samiee and Jean‐Claude Usunier on the authors’ original research piece: “‘What? I thought Samsung was Japanese’: accurate or not, perceived country of origin matters”.
Design/methodology/approach
The rejoinder is organized into three separate sections. The first section identifies areas of agreement between the authors, and Samiee and Usunier. The second section responds directly to the empirical and conceptual criticisms levied by Samiee and Usunier and clarifies the authors’ contribution. The rejoinder concludes by identifying areas of future research that may help further advance the field.
Findings
In addition to responding directly to the criticism of the original study, perhaps more importantly, the authors note several areas of common ground. First, there is agreement that future country‐of‐origin (COO) research designs must be careful to not artificially expose subjects to country cues that the consumer otherwise may not have considered. Second, in a globalizing world, brand origin perception appears to be more important than “made in” labels.
Originality/value
The authors do not consider the COO field outdated or irrelevant, but rather that it is a vibrant field of considerable interest to both practitioners and researchers. There is much still to be learned, and the authors hope the original research study and the ensuing debate have sparked fresh ideas and will lead to a continued effort in this interesting research field.
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Ajai Prakash and Jagongo Ambrose Ouma
Many Asians migrated to Kenya in the late 19th century. Some of these Asians have been running successful entrepreneurship ventures, some of which are over a century old. The…
Abstract
Many Asians migrated to Kenya in the late 19th century. Some of these Asians have been running successful entrepreneurship ventures, some of which are over a century old. The study investigated whether there are any differences in the approach to entrepreneurship between the businessmen of Asian origin and those of African origin. A questionnaire was administered to 80 entrepreneurs of Asian origin and 75 of African origin doing businesses in two major Kenyan cities, Nairobi and Kisumu. The Asian origin entrepreneurs were more into manufacturing businesses, more exposed to challenges, and had global education and a higher element of being next generation entrepreneurs than those of African origin. African origin Entrepreneurs were more likely to initiate businesses on their own, enjoyed community support and enrolled for more technical training, but were more risk averse. This article revolves around the theme of how socioeconomic evolution affects the way businesses are conducted.
Beatrice Luceri, Sabrina Latusi and Cristina Zerbini
The purpose of this paper is to investigate the effectiveness of highlighting the geographical area in question – through either pictorial or pictorial-textual formats – in…
Abstract
Purpose
The purpose of this paper is to investigate the effectiveness of highlighting the geographical area in question – through either pictorial or pictorial-textual formats – in print-advertising messages for European Union geographical indication (GI) quality-labelled products.
Design/methodology/approach
A 2×3 between subjects factorial design was used to manipulate the type of GI, namely, protected designation of origin vs protected geographical indication, and the region of origin presentation in the advertisement (absent vs pictorial vs pictorial-textual), while measuring participant brand attitude and intention to buy (dependent variables).
Findings
Results show a significant main effect of the region of origin presentation on brand attitude and purchase intention. Communicating the region of origin through pictorial cues leads to more favourable responses than when there is no reference to it in the advertisement. The presentation of the region of origin through pictorial-textual cues leads to more positive responses than communication based just on pictorial cues. No interaction effect between the type of GI and the region of origin presentation is found.
Originality/value
The study makes a new contribution in the field of communication about typical food products, since the ability of the geographical area to increase consumers’ purchase intention has not been systematically tested in an advertising context. To date, there is no strong evidence on how effective it is to convey the values of the geographical area through its picture and/or name. On a practical level, the study supports new communication strategies for typical food products in a context where messages tend to use intrinsic advertising cues that emphasize physical product attributes, rather than extrinsic advertising cues that leverage intangible product values.
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