Search results
1 – 10 of 117Van Son Dinh, Hoang Viet Nguyen and The Ninh Nguyen
This paper aims to investigate the factors which influence consumer adoption of mobile payments. It also proposes strategic initiatives including integrated marketing…
Abstract
Purpose
This paper aims to investigate the factors which influence consumer adoption of mobile payments. It also proposes strategic initiatives including integrated marketing communications to enhance and promote consumer adoption of such a mode of payments.
Design/methodology/approach
This paper focuses on the case of an emerging economy, Vietnam.
Findings
The key motivators of using mobile payment services include perceived usefulness, convenience, promotional offers, and social approval. In contrast, major barriers to consumer adoption of this mode of payment are lack of trust, limited opportunities for usage, complexity, and habits associated with cash payment.
Practical implications
Mobile payment service providers and their partners should make every effort to improve their consumers’ experience. Their marketing communication strategies should incorporate various consumer contact points such as the internet, social media, point-of-purchase communications, TV commercials, and product placement and endorsement.
Originality/value
This paper is among the first of its kind which provides insights on consumer adoption of mobile payments in Vietnam. Hence, it would be of interest to consumers and also to key stakeholders such as mobile payment providers, financial institutions, retailers, telecommunication companies, and policymakers.
Details
Keywords
The Ninh Nguyen, Thi Thu Hoai Phan, Tuan Khanh Cao and Hoang Viet Nguyen
This paper aims to identify the key barriers preventing the consumer purchase of eco-friendly products in developing countries and later suggests intervention strategies to…
Abstract
Purpose
This paper aims to identify the key barriers preventing the consumer purchase of eco-friendly products in developing countries and later suggests intervention strategies to mitigate such barriers.
Design/methodology/approach
This paper presents the authors’ viewpoint on strategies aimed at promoting green purchases.
Findings
Key barriers to purchasing green products include their high price, scarce product availability, low level of credibility of eco-labels, and inadequate information. Mitigating these obstacles requires effective government leadership, social initiatives, and marketing strategies, some of which are discussed in this paper.
Originality/value
This paper would be of interest to key stakeholders including policymakers, marketers, and social-environmental organizations in the development of more effective green strategies.
Details
Keywords
The Ninh Nguyen, Antonio Lobo and Steven Greenland
The purpose of this paper is to investigate the influence of consumers’ collectivism and long-term orientation (LTO) cultural values on their purchase intention in relation to…
Abstract
Purpose
The purpose of this paper is to investigate the influence of consumers’ collectivism and long-term orientation (LTO) cultural values on their purchase intention in relation to environment-friendly products.
Design/methodology/approach
This research adopts a hypo-deductive research design. A unique conceptual model was developed by linking cultural values to key determinants of green purchase behaviour. This model was then tested using a quantitative survey of 682 shoppers in popular Vietnamese electrical appliance stores.
Findings
Analysis using structural equation modelling reveals that consumers with greater adherence to collectivism and LTO tend to engage in green purchase behaviour owing to their positive environmental attitudes, strong subjective norms and tolerance of inconvenience associated with eco-friendly product purchase. Gender is found to moderate the relationship between the determinants and purchase intention.
Practical implications
Marketers including manufacturers and policymakers must endeavour (change globally) to reduce or eliminate perceived inconvenience associated with green purchases. They should also effectively communicate messages stressing that eco-friendly product purchases are crucial for environmental protection and benefit consumer groups including family, peers and society in the long-run.
Originality/value
This research is the first of its kind which links consumers’ cultural values at a personal level to all the elements of the theory of planned behaviour. This research also extends current knowledge about green purchase behaviour in emerging markets by focussing on Vietnam.
Details
Keywords
The Ninh Nguyen, Antonio Lobo and Steven Greenland
The purpose of this paper is to investigate how consumers’ altruistic values influence their personal norms, environmental attitudes, subjective norms and perceived barriers, all…
Abstract
Purpose
The purpose of this paper is to investigate how consumers’ altruistic values influence their personal norms, environmental attitudes, subjective norms and perceived barriers, all of which in turn influence their pro-environmental behaviour (i.e. the purchase of energy efficient household appliances).
Design/methodology/approach
This research follows a hypothetic-deductive approach. A unique conceptual model examines the role of consumers’ altruistic values in relation to their environmentally responsible purchase behaviour. Structured questionnaires were administered to randomly selected Vietnamese consumers who visited busy electronics and appliance specialist stores, which yielded 682 usable responses.
Findings
Structural equation modelling revealed that consumers’ altruistic values tend to positively influence their personal norms, environmental attitudes, subjective norms and mitigate their perceived barriers in relation to the purchase of energy efficient appliances.
Practical implications
Marketers, policymakers and sustainability campaigners should develop relevant communication and education programmes that emphasise the importance of purchasing energy efficient appliances for the environment and society, arousing consumers’ sense of moral obligation and societal responsibility to purchase such products. They should also provide a convenient and easily accessible shopping environment for consumers.
Originality/value
This research makes an important contribution by presenting and testing a new altruistic-values-based model that seeks to understand consumers’ environmentally responsible purchase behaviour. This model could serve as a blueprint for future studies in the domain of pro-environmental behaviour, especially those in emerging markets.
Details
Keywords
Huy Nguyen and Rajib Shaw
Vietnam is located in the tropical monsoon area, one of five storm hubs of Pacific Asia, and is regularly faced with various disasters. Drought, a normal part of the climate for…
Abstract
Vietnam is located in the tropical monsoon area, one of five storm hubs of Pacific Asia, and is regularly faced with various disasters. Drought, a normal part of the climate for virtually all regions of Vietnam, is of particular concern, where an interruption of the country already limited water supplies for extended periods of time can produce devastating impacts. Historical records indicate that drought occurs almost everywhere in those places almost every year (Hieu, 2002). However, multiyear droughts are of great concern to water-resource managers, natural-resource managers, and policy makers (Nguyen, 2010b).
Van Thac Dang, Ninh Nguyen, Hoang Viet Nguyen, Hoang Nguyen, Le Van Huy, Viet Thao Tran and Tran Hung Nguyen
Facial recognition payment (FRP) has been recently introduced as a new cashless payment method in retail store context. Anchored on information systems and consumer theories, this…
Abstract
Purpose
Facial recognition payment (FRP) has been recently introduced as a new cashless payment method in retail store context. Anchored on information systems and consumer theories, this research aims to investigate the key antecedents and outcomes of consumer attitudes toward this innovative payment method.
Design/methodology/approach
This research used a survey method to obtain data from 795 consumers at retail stores in China. The data were then analyzed by different statistical methods, including descriptive statistics, reliability analysis and structural equation modeling.
Findings
Results show that perceived usefulness, perceived ease of use and perceived innovativeness positively affect consumer attitudes toward FRP, while perceived risk negatively impacts such attitudes. In addition, consumer attitudes enhance store satisfaction, and hedonic shopping value plays a mediating role in this relationship.
Practical implications
This study encourages retailers to adopt FRP that can enhance consumer hedonic shopping value and satisfaction.
Originality/value
This study contributes to the literature by explaining both the antecedents and the outcomes of consumer attitudes toward FRP in retail context. The study also provides fresh insights into how such attitudes can improve consumers' shopping values and satisfaction in an emerging market.
Details
Keywords
Ninh Nguyen, Steven Greenland, Antonio Lobo and Hoang Viet Nguyen
This paper aims to address gaps in the sustainable technology literature by evaluating the demographics of energy efficient appliance consumption in Vietnam. Sustainable…
Abstract
Purpose
This paper aims to address gaps in the sustainable technology literature by evaluating the demographics of energy efficient appliance consumption in Vietnam. Sustainable technologies can reduce greenhouse gas emissions and address environmental problems such as air quality and climate change. Opportunity is the greatest in emerging markets, where population growth has triggered dramatic rises in electricity consumption. However, their adoption of energy efficient appliances has been slow and understanding why is limited.
Design/methodology/approach
Following a literature review, a questionnaire was designed to capture sustainable consumption attitudes and behaviours. In total, 682 interviews were conducted among Vietnamese electrical appliance consumers to investigate the influence of demographics on sustainable technology consumption.
Findings
While many respondents were aware of the sustainable benefits of energy efficient appliances, this did not generally translate into responsible purchase behaviour. Of the demographic variables, education had the strongest relationship with sustainability. Those with higher incomes and more children were also more likely to exhibit sustainable consumption attitudes and behaviours. Gender and age were weaker sustainability predictors.
Originality/value
This study is relevant to a wide range of sustainable technology contexts. The literature shows contrary findings regarding relationships between demographics and sustainable consumption, and the value of demographics to sustainable consumer segmentation and targeted behaviour change campaigns has been contested by some researchers. This research highlights education as the most significant demographic predictor of sustainable consumption and reveals the consistency of this finding with many other studies. The implications of this for promoting future sustainability are discussed.
Details
Keywords
Trung Nguyen Dinh and Nam Pham Phuong
This paper aims to assess the overall social housing development, point out factors affecting it and propose some policy implications for social housing development.
Abstract
Purpose
This paper aims to assess the overall social housing development, point out factors affecting it and propose some policy implications for social housing development.
Design/methodology/approach
The research investigated investors, credit institutions and officials involved in social housing development. Bac Ninh province currently has 51 social housing projects that have been and are being implemented. The hypothetical regression model has seven latent variables and is tested by the criteria through the SPSS25.0 software.
Findings
There are 29 factors belonging to seven groups affecting housing development. Their impact rates range from 3.47% to 30.25%.
Research limitations/implications
The study has only identified the factors affecting social housing development but has not undertaken an in-depth assessment of its development status and forecast for the future. Therefore, this gap needs to be further studied. The proposed research method could also be applied when researching social housing developments in other countries around the world.
Practical implications
To develop social housing to meet the needs of the real estate market, it is necessary to improve the policies that have the strongest impact first. Then, it is necessary to improve the factors with a smaller impact.
Social implications
The study proposes policy implications for faster housing development for low-income people that improve their living standards.
Originality/value
To the best of the authors’ knowledge, the paper has studied for the first time social housing development and the factors affecting it. The paper also shows the level of their impact so that priority policies can be applied to each factor.
Details
Keywords
Van Thac Dang, Jianming Wang, Hoang Viet Nguyen, Quang Huy Nguyen and Ninh Nguyen
Previous research has yielded mixed results on the relationship between consumer perception and purchase intention towards organic food products. Although the prior literature has…
Abstract
Purpose
Previous research has yielded mixed results on the relationship between consumer perception and purchase intention towards organic food products. Although the prior literature has widely applied planned behaviour theory, using a single theoretical approach often provides limited understanding of organic food consumption. This study builds upon consumer perception and social cognitive theories to examine the effects of perceived food healthiness and environmental consciousness on the purchase intention of organic drinking products. The current research also assesses the mediating role of consumer extrinsic motivation and moderating role of corporate social responsibility (CSR) beliefs in these effects.
Design/methodology/approach
A survey method was applied to collect data from 606 consumers from different food retailers in Vietnam. Data were analysed using multivariate analysis techniques, such as structural equation modelling and bootstrap analysis.
Findings
Results of hypothesis testing support the predictive ability of perception and social cognitive theories in explaining consumers' perceptions, motivation and behavioural intention towards organic drinking products. Furthermore, results provide evidence for the moderating effect of CSR beliefs on the relationship between consumer extrinsic motivation and purchase intention.
Originality/value
This study may be amongst the first that explains consumption of organic drinking products from the perspectives of consumer perception and social cognitive theories. It provides a unique research model that explains the influence of perceived food healthiness and environmental consciousness on purchase intention of organic drinking products with the mediating role of consumer extrinsic motivation and moderating role of CSR beliefs. The current research provides fresh insights into the consumption of organic drinking products in an emerging market based on a mediated moderation mechanism, which has been limited in the prior literature.
Details
Keywords
An Duong and Ernoiz Antriyandarti
The study examines the impact of the preferential credit provided by the Vietnam Bank for Social Policies on poverty reduction in Ninh Binh province, Vietnam. It also identifies…
Abstract
Purpose
The study examines the impact of the preferential credit provided by the Vietnam Bank for Social Policies on poverty reduction in Ninh Binh province, Vietnam. It also identifies and ranks the barriers of accessing the credit.
Design/methodology/approach
The study applies fixed-effects method to handle the panel data to examine the impact of the credit on poverty reduction. It also uses face-to-face interviews and group discussions to identify and rank the barriers of accessing to the credit.
Findings
The results show that the credit (represented by loan volume) positively and significantly helps improve household income, but does not help to improve household consumption. The major barriers include the time spent to get to the nearest bank branch, banking support services provided to clients and the transparency of household poverty status assessment.
Research limitations/implications
Data are collected in three years and the number of the observations is limited to 300 households.
Practical implications
The VBSP preferential credit may need to be modified to significantly help reduce poverty and the VBSP and involved parties may need to eliminate the barriers so that the poor can have a better access to the credit.
Social implications
The VBSP preferential credit is one of the reasonable sources that can help eliminate poverty though increasing household income.
Originality/value
The VBSP preferential credit can help increase household income, but does not really help improve household consumption due to the small volume of loans. In addition, banking support services and the household poverty assessment are seen as barriers to the access of the poor.
Details