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Article
Publication date: 1 June 2015

Rosaria Luisa Gomes Pereira, Antónia Correia and Ronaldo L.A. Schutz

The purpose of this paper is to develop and validate a measurement brand personality scale for golf destinations and simultaneously to assess the destination personality…

Abstract

Purpose

The purpose of this paper is to develop and validate a measurement brand personality scale for golf destinations and simultaneously to assess the destination personality of the Algarve as a golf destination.

Design/methodology/approach

A set of 36 unrepeated items, generated from individual interviews with experts in tourism and golf in the Algarve and from promotional texts in golf-related websites, was the base for a survey instrument. The survey was applied to a convenient sample of 600 golf players in the Algarve, and 545 (valid) questionnaires were analysed to refine the scale. Golf players assessed the Algarve as a golf destination and the components of the relational brand personality (functional, symbolic and experiential). Two multi-dimensional brand personality models were estimated by using structural equation modelling.

Findings

Findings indicate that golf players ascribe personality characteristics to destinations. The brand personality of the Algarve is translated into three main dimensions enjoyableness, distinctiveness and friendliness when tourists/golf players reveal their overall perception of the destination. The brand personality of golf destination Algarve is reflected in the dimensions reliability, hospitality, uniqueness and attractiveness when tourists/golf players assess the components of the relational brand personality. Refined scales consisting of 10 and 11 items were finally derived meeting both reliability and validity requirements.

Research limitations/implications

The analysis is based on personality perceptions of only one golf destination. Another limitation is the fact that both interviewees and respondents had great difficulty in expressing themselves tending to use repeated words. Also, the fact that the research was conducted in two languages since translation and retroversion of the items may lead to some loss in meaning or sense. Moreover, the experiential component of the relational brand personality might have been further explored to relate golf destination brand personality to the tourist experience.

Practical implications

Important contributions are that both qualitative and quantitative approaches should be used in the measurement of brand personality. A reliable and valid tool to assess golf destination brand personality is a valuable marketing management resource.

Social implications

Destination managers will be able to plan marketing actions that will help to change general destination attitudes and product-destination attitudes, establishing the destination brand and creating differentiation, resulting in increased preference and usage, higher emotional ties, trust and loyalty towards the brand. Also, marketers should place great emphasis on building a connection between destination personality and tourists/golf players’ self-concept.

Originality/value

This is one of the first pieces of research to validate a specific brand personality scale to golf destinations. Results of this study make important theoretical contributions to the understanding of brand personality in the context of tourism destinations in general, and golf destinations in particular.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 9 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

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Book part
Publication date: 22 June 2015

Inês Miranda, Nuno Gustavo and Eugénia Castela

The Algarve is a region located in the South of Portugal and is mostly known for its sun and sea product. In order to strengthen the Algarve’s competitiveness, the

Abstract

The Algarve is a region located in the South of Portugal and is mostly known for its sun and sea product. In order to strengthen the Algarve’s competitiveness, the Allgarve program was launched in 2007. We intend to analyze the importance of events as a differentiation factor of tourist destinations. Questions like loyalty, satisfaction, and perception about the event’s program are the main subjects analyzed. This study uses data from a questionnaire applied to 224 individuals who attended “street artist events” and pop music concerts in the 2011 edition of the Allgarve program. Two main techniques were applied: OVERALS and k-means. Despite its flaws, positive conclusions were reached, and after its five editions, the program was finally able to be linked to the region’s image, distinguishing it in a wide range of cultural events and entertainment.

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Article
Publication date: 15 September 2021

João Viseu, Patrícia Pinto, Sérgio da Borralha and Saúl Neves de Jesus

This study aims to follow the Job Demands-Resources model to understand how: job resources (organisational health and organisational support) were related to work…

Abstract

Purpose

This study aims to follow the Job Demands-Resources model to understand how: job resources (organisational health and organisational support) were related to work engagement through intrinsic motivation (personal resource); and intrinsic motivation was associated with job satisfaction through work engagement.

Design/methodology/approach

Data were collected from 504 workers (50% women and 50% men; M = 39.48 years old, SD = 11.98) at four- and five-star hotels from the Algarve, Portugal. Through structural equation modelling, using the maximum likelihood estimation method, nine research hypotheses were tested.

Findings

Results indicated that intrinsic motivation mediated the relationship between organisational health and work engagement. Work engagement mediated the association between intrinsic motivation and job satisfaction.

Practical implications

Hotel managers must promote a supportive work environment and demonstrate openness to receiving suggestions from employees. Employees should also be informed about their hotel’s business model and operation. At the task design level, challenging and stimulating tasks should be created and job rotation policies should be implemented to foster work motivation. Also, managers must recruit employees that present positive emotions, proactivity and stress and time management skills.

Originality/value

This study considered the role of organisational health as a job resource, a new concept in hospitality. The selected personal resource, intrinsic motivation, is different from positive psychological capital, the typical resource used in hospitality studies.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 1 December 2000

Francisco Antunes

Discusses the profile for a global intervention which would lead to an effective and virtuous circle of long‐term development for the Algarve Region, and argues that the

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Abstract

Discusses the profile for a global intervention which would lead to an effective and virtuous circle of long‐term development for the Algarve Region, and argues that the seasonal nature of the tourism industry linked to school holidays and the excellent climate aggravates, as a general rule, the already existing fragility of its territory structure, provoking serious ecological imbalances. Based on the existing panorama, a need for a response, which should be corrective rather than preventive, is suggested.

Details

International Journal of Contemporary Hospitality Management, vol. 12 no. 7
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 10 December 2019

Virgílio Machado, Joaquim Contreiras and Ana Patrícia Duarte

This study aims to understand how legislation and technology can enhance socio-economic development in low-density population territories, focusing specifically on the

Abstract

Purpose

This study aims to understand how legislation and technology can enhance socio-economic development in low-density population territories, focusing specifically on the dynamics of local tourist accommodation over the past decade.

Design/methodology/approach

A case study was conducted for five municipalities in one of the most significant tourism regions of Portugal – the Algarve – based on a systematic investigation of relevant laws, regulations and electronic platforms. Official statistics were compiled and analyzed for the five territories’ registered local accommodation services, population, overnight stays and additional local services.

Findings

The results reveal that public entities’ regulations favor micro-entrepreneurship initiatives in local accommodation and that digital tools supported by online platforms have quite visible effects on low-density territories. The findings also reveal that the local tourist accommodation supply has experienced an especially dynamic, sustained growth over the past decade. This expansion has been accompanied by an increased supply of other services, suggesting that accommodation can positively influence the existing and/or future socio-economic development of low-density territories.

Research limitations/implications

Further studies focusing on other areas with low-density populations are needed to determine more clearly how local accommodation influences socio-economic development.

Practical implications

Public regulations supported by digital platforms that favor micro-entrepreneurship initiatives in local accommodation can strengthen local development.

Originality/value

To the best of the authors’ knowledge, this study is the first to analyze how local tourist accommodation can foster socio-economic development in low-density territories.

Details

Journal of Place Management and Development, vol. 13 no. 3
Type: Research Article
ISSN: 1753-8335

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Article
Publication date: 20 April 2010

Eva Gallardo, Sandra‐M. Sánchez‐Cañizares, Tomás López‐Guzmán and Maria Margarida Nascimento Jesus

This paper aims to analyze job‐satisfaction differences between employees of the hotel industries of two similar tourist destinations: Andalusia (Spain) and the Algarve (Portugal).

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Abstract

Purpose

This paper aims to analyze job‐satisfaction differences between employees of the hotel industries of two similar tourist destinations: Andalusia (Spain) and the Algarve (Portugal).

Design/methodology/approach

A questionnaire survey was conducted in the two regions. The population for this study comprised employees of any hotel establishment in these regions. The authors have used stratified random sampling based on the number of hotels in each category and the number of hotel beds these represent. A total of 2,064 usable questionnaires from 165 hotels were returned in Andalusia and 461 from 23 hotels in the Algarve.

Findings

Findings from this study show an acceptable level of job satisfaction in both regions, although this is higher among the Andalusian workers, not only in terms of the overall score but also for each of the job facet scores considered. In contrast to previous findings, in this study the effect of wage on job satisfaction has been reported as significant in both regions.

Research limitations/implications

The different periods of time in which the fieldwork was done may have caused some distortions in the perception of working conditions in each region. Besides this, some departments may not be sufficiently represented.

Practical implications

This paper encourages hotel managers to focus their attention on their remuneration systems, promotion possibilities and the perception of their profession's prestige in order to improve staff satisfaction. Particularly in Andalusia, it would be advantageous to develop retention strategies for talented people. In the Algarve region, more training and an improved recognition system are needed.

Originality/value

Although job satisfaction is an employee attitude that has been studied extensively, there have been few studies on that topic in the tourism sector in Spain, and even fewer in Portugal. Moreover, whereas prior work has mainly focused on small samples – a limited number of hotels surveyed in some specific area – in this study two important tourist regions using a wide sample, and taking all hotel categories into consideration are compared.

Details

International Journal of Contemporary Hospitality Management, vol. 22 no. 3
Type: Research Article
ISSN: 0959-6119

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Book part
Publication date: 14 August 2014

Jaime Serra, Antónia Correia and Paulo M. M. Rodrigues

This chapter examines how motivational and behavioral indicators influence overnight stays of international tourists in the Algarve. The method includes a first selection…

Abstract

This chapter examines how motivational and behavioral indicators influence overnight stays of international tourists in the Algarve. The method includes a first selection of the motivations associating with high heterogeneity over the years considered, followed by a correlation matrix to assess how tourists’ behavioral patterns relate with overnight stays. Behavioral patterns by year are defined based on motivations, socio-demographics, intentions, and lagged satisfaction. The correlation analysis was conducted using 15,542 observations collected at Faro international airport, from 2007 to 2010. The findings include 10 main motivations and reveal that these motivations are statistically different by country and over the years. This study contributes to the overall understanding of the dynamics of tourism demand.

Details

Tourists’ Behaviors and Evaluations
Type: Book
ISBN: 978-1-78441-172-5

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Book part
Publication date: 25 July 2008

Antónia Correia, Adriano Pimpão and Geoffrey Crouch

Risk is a major concern among tourists and the objective of this chapter is to investigate how different factors contribute to the overall perceived risk and how novelty…

Abstract

Risk is a major concern among tourists and the objective of this chapter is to investigate how different factors contribute to the overall perceived risk and how novelty motivations moderate this risk. The sample population of the study consists of 4,057 international tourists on low-cost travel visiting the Algarve, Portugal in 2005 and 2006. The research findings show that the sensibility towards the occurrence of any type of risk vary with the tourist's age, familiarity with the destination, and travel experience as well as their propensity to seek novelty. Furthermore, it finds that younger tourists are more apt to be novelty seekers and, simultaneously, less sensitive to risk, than older tourists are. Familiarity with the destination derives from previous visits, diminishes the sensibility to the risk, and increases the degree of novelty-seeking. This chapter discusses specific managerial and theoretical implications.

Details

Advances in Culture, Tourism and Hospitality Research
Type: Book
ISBN: 978-1-84950-522-2

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Article
Publication date: 1 May 2007

Joao Freire and David Crowther

This article is a result of a much broader investigation that was seeking to understand which factors composed a geo‐brand. It is argued that not only should products and…

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579

Abstract

Purpose

This article is a result of a much broader investigation that was seeking to understand which factors composed a geo‐brand. It is argued that not only should products and services develop a system of brand management focused on their identity which helps develop a coherent execution, places should also develop a similar brand management system. This paper aims to investigate perceptions of the branding of a location.

Design/methodology/apporach

The methodology is based upon interviews conducted with local people and with tourists to the location.

Findings

One of the most interesting findings of this on going research was the realisation that a main and significant factor on a geo‐brand is its local people. Moreover and after some considerations it was concluded that this factor was essentially composed by people who work for the tourism industry. Interestingly it was then concluded that management and entrepreneurs from the tourism industry had a major responsibility and impact on a geo‐brand.

Practical implications

In order to achieve a satisfactory service performance, the local geo‐brand authorities should develop tools to scrutinize how entrepreneurs and managers train and motivate their staff. In this case the tourism boards should control directly or indirectly performance in different establishments. As revealed in Spain, a bad experience might jeopardise the overall competitive stand. No doubts that tourism boards have the obligation to, not only inform entrepreneurs and managers on how they should care for the tourists, but also granting some kind of incentives in order to achieve excellence in services since a good or bad experience will have an impact on the overall brand. If “local people” has such a relevant role on a geo‐brand, which might even affect its competitive position in the market, than extra consideration should be given to this factor. In addition, and because this factor is partly controllable, than it is reasonable to argue that there should be some kind of central managerial tools that helps to monitor employees performance.

Originality/value

Aversion to the use of marketing tools and to the geo‐brand conceptual management is a mere signal of misunderstanding for what a geo‐brand is and for what it can do to society. It has been argued that geo‐brands (brand applied to places) might be a practical solution to promote local development and fight the standardisation tendency of a globalised world.

Details

Social Responsibility Journal, vol. 3 no. 2
Type: Research Article
ISSN: 1747-1117

Keywords

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Article
Publication date: 26 September 2020

José António C. Santos, Margarida Custódio Santos, Luis Nobre Pereira, Greg Richards and Luis Caiado

Little is known about how tourists’ eating habits change between everyday life and holidays. This study aims to identify market segments based on changes in food…

Abstract

Purpose

Little is known about how tourists’ eating habits change between everyday life and holidays. This study aims to identify market segments based on changes in food consumption and experiences of a sun-and-sea destination’s local food. The authors evaluate to what extent tourists consume local food and assess the contribution of local food experiences to the tourists’ overall experience.

Design/methodology/approach

The target population was all tourists visiting the Algarve in the Summer 2018 and included both domestic and international sun-and-sea tourists. A sample of 378 valid questionnaires was collected. Data analysis included descriptive analysis, statistical tests and cluster analysis.

Findings

Cluster analysis identified three segments: non-foodies, selective foodies and local gastronomy foodies. Results indicate that tourists change their eating habits during holidays, eating significantly more seafood and fish and less legumes, meat, fast food and cereals and their derivatives. International and domestic sun-and-sea tourists reported that eating local food contributes significantly to their overall tourism experience.

Practical implications

Sun-and-sea destinations should promote the offer of local dishes, especially those that include locally produced fish and seafood, to improve the tourist experience, differentiate the destination and increase sustainability.

Originality/value

The authors address three identified research gaps: a posteriori segmentation based on tourists’ food consumption behaviour; measurement of changes in eating practices between home and in a sun-and-sea destination; and assessment of the role of food experiences to overall tourism experience of tourists visiting a sun-and-sea destination.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 11
Type: Research Article
ISSN: 0959-6119

Keywords

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