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This study provides practical implications for brokerage firms to utilize the importance of corporate governance fundamentals in marketing the equity securities. It models a structural relationship of board qualification, management competency, transparent corporate disclosure, and earning quality to the intention to invest. Data were collected from 1,410 investors who were asked about their investment intentions in the 13 ASEAN-Stars Thai listed companies. The investors in our model form their investment attitudes based on the company’s earning quality which is determined by its corporate governance attributes. The results show that corporate governance fundamentals significantly influence the investors’ perception on the company’s perceived earning quality and that the perceived earning quality has a significant positive effect on the investors’ intention to invest in the company. Our findings can help marketers at brokerage firms to persuade their customers to invest if they recommend equity securities of good governance companies.

This study investigates the relation of executive cash compensation and gender characteristics of senior executives of Thai listed companies using 1,660 firm-years observations from 2009 to 2013. The findings show that male executives earn more cash compensation than do their female counterparts and that compensation is higher for male CEOs whose educational qualifications were Master’s degree or above. Companies with a higher proportion of male executives and with better firm performance (measured by ROA, ROE, and Tobin’s q) pay higher cash compensation. The results conform with the Expectancy theory that male executives receive more compensation than do female executives because of their (expected) abilities to make higher returns to the firm’s assets. Other significant determinants are that older and larger firms pay more cash compensation to the executives (Life cycle theory) and that companies with a higher proportion of independent directors (Agency Theory) and higher ownership concentrations (Stewardship theory) offer less compensation.