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Article
Publication date: 13 February 2017

Zaheer Khan and Tim Vorley

The purpose of this paper is to examine the role of big data text analytics as an enabler of knowledge management (KM). The paper argues that big data text analytics represents an…

5851

Abstract

Purpose

The purpose of this paper is to examine the role of big data text analytics as an enabler of knowledge management (KM). The paper argues that big data text analytics represents an important means to visualise and analyse data, especially unstructured data, which have the potential to improve KM within organisations.

Design/methodology/approach

The study uses text analytics to review 196 articles published in two of the leading KM journals – Journal of Knowledge Management and Journal of Knowledge Management Research & Practice – in 2013 and 2014. The text analytics approach is used to process, extract and analyse the 196 papers to identify trends in terms of keywords, topics and keyword/topic clusters to show the utility of big data text analytics.

Findings

The findings show how big data text analytics can have a key enabler role in KM. Drawing on the 196 articles analysed, the paper shows the power of big data-oriented text analytics tools in supporting KM through the visualisation of data. In this way, the authors highlight the nature and quality of the knowledge generated through this method for efficient KM in developing a competitive advantage.

Research limitations/implications

The research has important implications concerning the role of big data text analytics in KM, and specifically the nature and quality of knowledge produced using text analytics. The authors use text analytics to exemplify the value of big data in the context of KM and highlight how future studies could develop and extend these findings in different contexts.

Practical implications

Results contribute to understanding the role of big data text analytics as a means to enhance the effectiveness of KM. The paper provides important insights that can be applied to different business functions, from supply chain management to marketing management to support KM, through the use of big data text analytics.

Originality/value

The study demonstrates the practical application of the big data tools for data visualisation, and, with it, improving KM.

Details

Journal of Knowledge Management, vol. 21 no. 1
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 20 April 2023

Ranto Partomuan Sihombing, I Made Narsa and Iman Harymawan

Auditors’ skills and knowledge of data analytics and big data can influence their judgment at the audit planning stage. At this stage, the auditor will determine the level of…

1004

Abstract

Purpose

Auditors’ skills and knowledge of data analytics and big data can influence their judgment at the audit planning stage. At this stage, the auditor will determine the level of audit risk and estimate how long the audit will take. This study aims to test whether big data and data analytics affect auditors’ judgment by adopting the cognitive fit theory.

Design/methodology/approach

This was an experimental study involving 109 accounting students as participants. The 2 × 2 factorial design between subjects in a laboratory setting was applied to test the hypothesis.

Findings

First, this study supports the proposed hypothesis that participants who are provided with visual analytics information will rate audit risk lower than text analytics. Second, participants who receive information on unstructured data types will assess audit risk (audit hours) higher (longer) than those receiving structured data types. In addition, those who receive information from visual analytics results have a higher level of reliance than those receiving text analytics.

Practical implications

This research has implications for external and internal auditors to improve their skills and knowledge of data analytics and big data to make better judgments, especially when the auditor is planning the audit.

Originality/value

Previous studies have examined the effect of data analytics (predictive vs anomaly) and big data (financial vs non-financial) on auditor judgment, whereas this study examined data analytics (visual vs text analytics) and big data (structured and unstructured), which were not tested in previous studies.

Details

Accounting Research Journal, vol. 36 no. 2/3
Type: Research Article
ISSN: 1030-9616

Keywords

Abstract

Details

The Electronic Library, vol. 35 no. 6
Type: Research Article
ISSN: 0264-0473

Article
Publication date: 31 May 2022

Wen-Lung Shiau, Hao Chen, Zhenhao Wang and Yogesh K. Dwivedi

Although knowledge based on business intelligence (BI) is crucial, few studies have explored the core of BI knowledge; this study explores this topic.

Abstract

Purpose

Although knowledge based on business intelligence (BI) is crucial, few studies have explored the core of BI knowledge; this study explores this topic.

Design/methodology/approach

The authors collected 1,306 articles and 54,020 references from the Web of Science (WoS) database and performed co-citation analysis to explore the core knowledge of BI; 52 highly cited articles were identified. The authors also performed factor and cluster analyses to organize this core knowledge and compared the results of these analyses.

Findings

The factor analysis based on the co-citation matrix revealed seven key factors of the core knowledge of BI: big data analytics, BI benefits and success, organizational capabilities and performance, information technology (IT) acceptance and measurement, information and business analytics, social media text analytics, and the development of BI. The cluster analysis revealed six categories: IT acceptance and measurement, BI success and measurement, organizational capabilities and performance, big data-enabled business value, social media text analytics, and BI system (BIS) and analytics. These results suggest that numerous research topics related to big data are emerging.

Research limitations/implications

The core knowledge of BI revealed in this study can help researchers understand BI, save time, and explore new problems. The study has three limitations that researchers should consider: the time lag of co-citation analysis, the difference between two analytical methods, and the changing nature of research over time. Researchers should consider these limitations in future studies.

Originality/value

This study systematically explores the extent to which scholars of business have researched and understand BI. To the best of the authors’ knowledge, this is one of the first studies to outline the core knowledge of BI and identify emerging opportunities for research in the field.

Details

Internet Research, vol. 33 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 13 November 2017

Wu He, Xin Tian, Ran Tao, Weidong Zhang, Gongjun Yan and Vasudeva Akula

Online customer reviews could shed light into their experience, opinions, feelings, and concerns. To gain valuable knowledge about customers, it becomes increasingly important for…

4164

Abstract

Purpose

Online customer reviews could shed light into their experience, opinions, feelings, and concerns. To gain valuable knowledge about customers, it becomes increasingly important for businesses to collect, monitor, analyze, summarize, and visualize online customer reviews posted on social media platforms such as online forums. However, analyzing social media data is challenging due to the vast increase of social media data. The purpose of this paper is to present an approach of using natural language preprocessing, text mining and sentiment analysis techniques to analyze online customer reviews related to various hotels through a case study.

Design/methodology/approach

This paper presents a tested approach of using natural language preprocessing, text mining, and sentiment analysis techniques to analyze online textual content. The value of the proposed approach was demonstrated through a case study using online hotel reviews.

Findings

The study found that the overall review star rating correlates pretty well with the sentiment scores for both the title and the full content of the online customer review. The case study also revealed that both extremely satisfied and extremely dissatisfied hotel customers share a common interest in the five categories: food, location, rooms, service, and staff.

Originality/value

This study analyzed the online reviews from English-speaking hotel customers in China to understand their preferred hotel attributes, main concerns or demands. This study also provides a feasible approach and a case study as an example to help enterprises more effectively apply social media analytics in practice.

Details

Online Information Review, vol. 41 no. 7
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 17 March 2020

Minwoo Lee, Yanjun (Maggie) Cai, Agnes DeFranco and Jongseo Lee

Electronic word of mouth in the form of user-generated content (UGC) in social media plays an important role in influencing customer decision-making and enhancing service…

2873

Abstract

Purpose

Electronic word of mouth in the form of user-generated content (UGC) in social media plays an important role in influencing customer decision-making and enhancing service providers’ brand images, sales and service innovations. While few research studies have explored real content generated by hotel guests in social media, business analytics techniques are still not widely seen in the literature and how such techniques can be deployed to benefit hoteliers has not been fully explored. Thus, this study aims to explore the significant factors that affect hotel guest satisfaction via UGC and business analytics and also to showcase the use of business analytics tools for both the hospitality industry and the academic world.

Design/methodology/approach

This study uses big data and business analytics techniques. Big data and business analytics enable hoteliers to develop effective and efficient strategies improving products and services for guest satisfaction. Therefore, this study analyzes 200,431 hotel reviews on Tripadvisor.com through business analytics to explore and assess the significant factors affecting guest satisfaction.

Findings

The findings show that service, room and value evaluations are the top-three factors affecting overall guests’ satisfaction. While brand type and negative emotions are negatively associated with guests’ satisfaction, all other factors considered were positively associated with guests’ satisfaction.

Originality/value

The current study serves as a great starting point to further explore the relationship between specific evaluation factors and guests’ overall satisfaction by analyzing user-generated online reviews through business analytics so as to assist hoteliers to resolve performance-related problems by analyzing service gaps that exist in these influential factors.

研究目的

以消费者评论为主体的社交网络口碑营销对于影响消费者决策和提高服务提供商的品牌形象、销量、和服务创新起到重要作用。然而, 很少研究探索社交媒体上的真正酒店客人评论。因此, 商务分析技术在文献中还是很少使用的, 这种技术应该更多得到科研上的应用以给酒店从业人员给与启示。因此, 本论文旨在探究影响酒店顾客满意度的因素, 通过消费者评论和商务分析, 以展示商务分析技术是如何为酒店业和科研界来使用的。

研究设计/方法/途径

本论文使用大数据和商务分析技术来进行数据分析。大数据和商务分析能够为酒店从业人员开发有效战略以提高产品和服务质量, 最后达到顾客满意。因此, 本论文分析了Tripadvisor.com的200, 431酒店评论数, 通过商务分析技术, 以探索和审视影响顾客满意度的重要因素。

研究结果

研究结果显示服务、客房、和价值比成为影响顾客满意度的前三项因素。品牌类型和负面情绪是影响顾客满意度的负面因素。其他因素成为影响顾客满意度的正面因素。

研究原创性/价值

本论文是利用消费者评论的商务分析来探究影响顾客满意度与具体衡量因素之间关系的起点范例, 以此, 帮助酒店从业商来解决服务中的欠缺因素, 提高绩效。

Details

Journal of Hospitality and Tourism Technology, vol. 11 no. 1
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 20 October 2021

Sumeer Gul, Shohar Bano and Taseen Shah

Data mining along with its varied technologies like numerical mining, textual mining, multimedia mining, web mining, sentiment analysis and big data mining proves itself as an…

1002

Abstract

Purpose

Data mining along with its varied technologies like numerical mining, textual mining, multimedia mining, web mining, sentiment analysis and big data mining proves itself as an emerging field and manifests itself in the form of different techniques such as information mining; big data mining; big data mining and Internet of Things (IoT); and educational data mining. This paper aims to discuss how these technologies and techniques are used to derive information and, eventually, knowledge from data.

Design/methodology/approach

An extensive review of literature on data mining and its allied techniques was carried to ascertain the emerging procedures and techniques in the domain of data mining. Clarivate Analytic’s Web of Science and Sciverse Scopus were explored to discover the extent of literature published on Data Mining and its varied facets. Literature was searched against various keywords such as data mining; information mining; big data; big data and IoT; and educational data mining. Further, the works citing the literature on data mining were also explored to visualize a broad gamut of emerging techniques about this growing field.

Findings

The study validates that knowledge discovery in databases has rendered data mining as an emerging field; the data present in these databases paves the way for data mining techniques and analytics. This paper provides a unique view about the usage of data, and logical patterns derived from it, how new procedures, algorithms and mining techniques are being continuously upgraded for their multipurpose use for the betterment of human life and experiences.

Practical implications

The paper highlights different aspects of data mining, its different technological approaches, and how these emerging data technologies are used to derive logical insights from data and make data more meaningful.

Originality/value

The paper tries to highlight the current trends and facets of data mining.

Details

Digital Library Perspectives, vol. 37 no. 4
Type: Research Article
ISSN: 2059-5816

Keywords

Open Access
Article
Publication date: 23 December 2022

Patrick Ajibade and Ndakasharwa Muchaonyerwa

This study aims to promote the need for advanced skills acquisition within the LIS and academic libraries. This study focuses on the importance of library management systems and…

1693

Abstract

Purpose

This study aims to promote the need for advanced skills acquisition within the LIS and academic libraries. This study focuses on the importance of library management systems and the need for the graduates to be equipped with analytics skills. Combined with basic data, text mining and analytics, knowledge classification and information audit skills would benefit libraries and improve resource allocation. Agile institutional libraries in this big data era success hinge on the ability to perform depth analytics of both data and text to generate useful insight for information literacy training and information governance.

Design/methodology/approach

This paper adopted a living-lab methodology to use existing technology to conduct system analysis and LMS audit of an academic library of one of the highly ranked universities in the world. One of the benefits of this approach is the ability to apply technological innovation and tools to carry out research that is relevant to the context of LIS or other research fields such as management, education, humanities and social sciences. The techniques allow us to gain access to publicly available information because of system audits that were performed. The level of responsiveness of the online library was accessed, and basic information audits were conducted.

Findings

This study indicated skill gaps in the LIS training and the academic libraries in response to the fourth industrial technologies. This study argued that the role of skill acquisition and how it can foster data-driven library management operations. Hence, data mining, text mining and analytics are needed to probe into such massive, big data housed in the various libraries’ repositories. This study, however, indicated that without retraining of librarians or including this analytics programming in the LIS curriculum, the libraries would not be able to reap the benefits these techniques provided.

Research limitations/implications

This paper covered research within the general and academic libraries and the broader LIS fields. The same principle and concept is very important for both public and private libraries with substantial usage and patrons.

Practical implications

This paper indicated that librarianship training must fill the gaps within the LIS training. This can be done by including data mining, data analytics, text mining and processing in the curriculum. This skill will enable the news graduates to have skills to assist the library managers in making informed decisions based on user-generated content (UGC), LMS system audits and information audits. Thus, this paper provided practical insights and suggested solutions for academic libraries to improve the agility of information services.

Social implications

The academic librarian can improve institutional and LMS management through insights that are generated from the user. This study indicated that libraries' UGC could serve as robust insights into library management.

Originality/value

This paper argued that the librarian expertise transcends information literacy and knowledge classification and debated the interwoven of LMS and data analytics, text mining and analysis as a solution to improve efficient resources and training.

Details

Library Hi Tech News, vol. 40 no. 4
Type: Research Article
ISSN: 0741-9058

Keywords

Article
Publication date: 20 May 2021

Ahmet Yucel, Musa Caglar, Hamidreza Ahady Dolatsara, Benjamin George and Ali Dag

Machine learning algorithms are useful to effectively analyse, and therefore automatically classify online reviews. The purpose of this paper is to demonstrate a novel text-mining…

Abstract

Purpose

Machine learning algorithms are useful to effectively analyse, and therefore automatically classify online reviews. The purpose of this paper is to demonstrate a novel text-mining framework and its potential for use in the classification of unstructured hotel reviews.

Design/methodology/approach

Well-known data mining methods (i.e. boosted decision trees (BDT), classification and regression trees (C&RT) and random forests (RF)) in conjunction with incorporating five-fold cross-validation are used to predict the star rating of the hotel reviews. To achieve this goal, extracted features are used to create a composite variable (CV) to deploy into machine learning algorithms as the main feature (variable) during the learning process.

Findings

BDT outperformed the other alternatives in the exact accuracy rate (EAR) and multi-class accuracy rate (MCAR) by reaching the accuracy rates of 0.66 and 0.899, respectively. Moreover, phrases such as “clean”, “friendly”, “nice”, “perfect” and “love” are shown to be associated with four and five stars, whereas, phrases such as “horrible”, “never”, “terrible” and “worst” are shown to be associated with one and two-star hotels, as it would be the intuitive expectation.

Originality/value

To the best of the knowledge, there is no study in the existent literature, which synthesizes the knowledge obtained from individual features and uses them to create a single composite variable that is powerful enough to predict the star rates of the user-generated reviews. This study believes that the proposed method also provides policymakers with a unique window in the thoughts and opinions of individual users, which may be used to augment the current decision-making process.

Details

Journal of Modelling in Management, vol. 17 no. 2
Type: Research Article
ISSN: 1746-5664

Keywords

Article
Publication date: 31 May 2019

Thuy Duong Oesterreich and Frank Teuteberg

In recent years, the rise of big data has led to an obvious shift in the competence profile expected from the controller and management accountant (MA). Among others, business…

5696

Abstract

Purpose

In recent years, the rise of big data has led to an obvious shift in the competence profile expected from the controller and management accountant (MA). Among others, business analytics competences and information technology skills are considered a “must have” capability for the controlling and MA profession. As it still remains unclear if these requirements can be fulfilled by today’s employees, the purpose of this study is to examine the supply of business analytics competences in the current competence profiles of controlling professionals in an attempt to answer the question whether or not a skills gap exists.

Design/methodology/approach

Based on a set of 2,331 member profiles of German controlling professionals extracted from the business social network XING, a text analytics approach is conducted to discover patterns out of the semi-structured data. In doing so, the second purpose of this study is to encourage researchers and practitioners to integrate and advance big data analytics as a method of inquiry into their research process.

Findings

Apart from the mediating role of gender, company size and other variables, the results indicate that the current competence profiles of the controller do not comply with the recent requirements towards business analytics competences. However, the answer to the question whether a skills gap exist must be made cautiously by taking into account the specific organizational context such as level of IT adoption or the degree of job specialization.

Research limitations/implications

Guided by the resource-based view of the firm, organizational theory and social cognitive theory, an explanatory model is developed that helps to explain the apparent skills gap, and thus, to enhance the understanding towards the rationales behind the observed findings. One major limitation to be mentioned is that the data sample integrated into this study is restricted to member profiles of German controlling professionals from foremost large companies.

Originality/value

The insights provided in this study extend the ongoing debate in accounting literature and business media on the skills changes of the controlling and MA profession in the big data era. The originality of this study lies in its explicit attempt to integrate recent advances in data analytics to explore the self-reported competence supplies of controlling professionals based on a comprehensive set of semi-structured data. A theoretically founded explanatory model is proposed that integrates empirically validated findings from extant research across various disciplines.

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