Search results

1 – 10 of 11
Article
Publication date: 1 May 1992

Tevfik Dalgic

Considers the European Community, which will be transformed into aninternal Euromarket in 1993 by combining several elements of bothnational and international markets. Attempts to…

Abstract

Considers the European Community, which will be transformed into an internal Euromarket in 1993 by combining several elements of both national and international markets. Attempts to analyse the Euromarket as a global marketplace with all enabling conditions for globalization.

Details

International Marketing Review, vol. 9 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 1 February 1998

Tevfik Dalgic

Attempts to reach some meaningful conclusions on the issue of why market orientation practice and research in general started later in Europe than in North America. With the aid…

1580

Abstract

Attempts to reach some meaningful conclusions on the issue of why market orientation practice and research in general started later in Europe than in North America. With the aid of a literature review in the field of marketing in general and European history in particular and by studying the historical roots of the concept, the author attempts to understand the historical, social, political, technological and cultural reasons why market

Details

International Marketing Review, vol. 15 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

Content available
237

Abstract

Details

Journal of Consumer Marketing, vol. 17 no. 4
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 1 April 1994

Tevfik Dalgic and Maarten Leeuw

The mass markets of previous decades have splintered into smaller marketsegments or niches, in which companies could be safer from cut‐throatcompetition and explore new market…

19353

Abstract

The mass markets of previous decades have splintered into smaller market segments or niches, in which companies could be safer from cut‐throat competition and explore new market opportunities. Although part of a positioning strategy, niche marketing may be used as a deliberate marketing strategy to create “safe havens” and business opportunities for many companies. Aims to analyse the concept, basic issues and different methods of applying this marketing strategy.

Details

European Journal of Marketing, vol. 28 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

Book part
Publication date: 1 January 2000

Paul Breman and Tevfik Dalgic

Learning organizations and market orientation are at the center of attention in the 1990s. Many businesses encounter cutthroat competition and operate in a turbulent…

Abstract

Learning organizations and market orientation are at the center of attention in the 1990s. Many businesses encounter cutthroat competition and operate in a turbulent, international and complex environment. To keep the business going which makes a sound profit is often a difficult challenge. Management theorists and consultants as well as marketing researchers have found these seemingly different concepts from two different disciplines of management as medicines for competition problems. This chapter tries to link these concepts in an empirical study investigating Dutch exporters. The Dutch experiment shows that there is a correlation between learning organizations, market orientation and business performance.

Details

Globalization, the Multinational Firm, and Emerging Economies
Type: Book
ISBN: 978-1-84950-056-2

Book part
Publication date: 1 January 2008

Burcu Tasoluk

My doctoral adventure started in 2002 as a graduate student. However, getting there was not quite straightforward; it was the result of a trial and error process. When I was a…

Abstract

My doctoral adventure started in 2002 as a graduate student. However, getting there was not quite straightforward; it was the result of a trial and error process. When I was a college student studying Economics, I wanted to know what to do when I graduated. Thus, I started looking into different types of jobs via internships. First, I gave the government sector a try and worked at the Turkish Republic Prime Ministry Undersecretariat for Foreign Trade, in Ankara. I decided that I did not like working for the government, so I decided to pursue the private sector. Next, I tried finance. After my internship at the Istanbul Stock Exchange of Turkey, I decided that I did not like that either. Then came the marketing experience at the Cenajans/Grey Advertising Agency in Istanbul. I did not quite like the agency side of it, but I realized that I liked what clients were doing. I liked the strategy formulation and owning the brand and being responsible for all the decisions related with the brand. Therefore, after graduation, I started a job in marketing in the headquarters of a major bank in Istanbul.

Details

Michigan State University Contributions to International Business and Innovation
Type: Book
ISBN: 978-1-84855-440-5

Content available
Article
Publication date: 1 September 2006

Chris Styles and Sid Gray

1125

Abstract

Details

International Marketing Review, vol. 23 no. 5
Type: Research Article
ISSN: 0265-1335

Article
Publication date: 14 September 2012

Ian Combe

The purpose of this paper is to outline the articles presented in the Special Issue on the topic of “Marketing and flexibility”, and to discuss key issues associated with major…

3714

Abstract

Purpose

The purpose of this paper is to outline the articles presented in the Special Issue on the topic of “Marketing and flexibility”, and to discuss key issues associated with major debates relating to flexibility in order to position the articles within a wider context and highlight some key issues for further research.

Design/methodology/approach

Themes in prior research relating to “Marketing and flexibility” are documented and the growth of research interest into strategic flexibility is tabulated. The contributions of each article are briefly discussed.

Findings

There has been a steady growth of research interest into flexibility. To provide an example of this growth, the increase in the number of articles published on the topic of strategic flexibility in scholarly journals is highlighted over a 20‐year period. Key issues in prior research such as alternative definitions and the different postulated relationships between market orientation and strategic flexibility are revealed, as are issues for future research.

Originality/value

Key issues relating to research into flexibility for marketing scholars are revealed.

Details

European Journal of Marketing, vol. 46 no. 10
Type: Research Article
ISSN: 0309-0566

Keywords

Abstract

Details

International Marketing Review, vol. 36 no. 4
Type: Research Article
ISSN: 0265-1335

Case study
Publication date: 1 May 2009

Pauline Assenza, Alan B. Eisner and Jerome C. Kuperman

Ann Taylor was founded in 1954, and its classic black dress and woman's power suit were staples for years. In 1995 Ann Taylor LOFT was launched to appeal to a more casual…

Abstract

Ann Taylor was founded in 1954, and its classic black dress and woman's power suit were staples for years. In 1995 Ann Taylor LOFT was launched to appeal to a more casual, costconscious consumer. Under Kay Krill's leadership, the division began to outperform the original flagship. When Krill was promoted to President/CEO of Ann Taylor Stores Corporation in 2005, she was challenged with rebuilding the Ann Taylor brand - (i.e., meeting the “wardrobing needs of the updated classic consumer”) while maintaining the image and market share of LOFT. By mid-2008, an additional problem appeared: the macroeconomic climate was posing considerable uncertainty, especially for retail businesses. Krill was firmly committed to long-term growth. However, given the 2008 situation, what could she do to unleash what she believed was the firm's “significant untapped potential”?

Details

The CASE Journal, vol. 5 no. 2
Type: Case Study
ISSN: 1544-9106

1 – 10 of 11