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Two studies in the context of English‐French relations in Québec suggest that individuals who strongly identify with a group derive the individual‐level costs and benefits that drive expectancy‐value processes (rational decision‐making) from group‐level costs and benefits. In Study 1, high identifiers linked group‐ and individual‐level outcomes of conflict choices whereas low identifiers did not. Group‐level expectancy‐value processes, in Study 2, mediated the relationship between social identity and perceptions that collective action benefits the individual actor and between social identity and intentions to act. These findings suggest the rational underpinnings of identity‐driven political behavior, a relationship sometimes obscured in intergroup theory that focuses on cognitive processes of self‐stereotyping. But the results also challenge the view that individuals' cost‐benefit analyses are independent of identity processes. The findings suggest the importance of modeling the relationship of group and individual levels of expectancy‐value processes as both hierarchical and contingent on social identity processes.

Relying on Social Identity Theory (SIT), Relative Deprivation Theory (RDT) and System Justification Theory (SJT), this study aims at examining identity enhancement strategies of blue-collar workers who might be described as members of low-status groups having negative social identity. In the scope of this study, individual and collective strategies for identity enhancement of blue-collar workers have been proposed with the support of above mentioned theories. First of all, factors determining identity enhancement strategies have been described. Then, individual mobility conditions were explained and informal workplace learning was suggested as an individual mobility strategy for blue-collar workers to enhance social identity. In addition, it was argued that high self-monitoring blue collars are more likely than low self-monitoring blue collars to use individual mobility strategy. It was also emphasized that through union membership, high identifier blue collars will adopt a collective identity enhancement strategy. Finally, acceptance of low-status strategy was proposed for blue-collar workers in case they perceive their group’s low status as stable and legitimate.

This study investigates the relationship between self-compassion and life satisfaction, and there is a significant statistical correlation between some dimensions of the self-compassion scale (family, self-kindness, common human feelings and mental alertness).

The researcher used the Self-Compassion scale prepared by Neff (2003) translated by the researchers, in a sample of 150 students in Egypt, and Multidimensional Student’s Life Satisfaction Scale, developed by Huebner et al. (1998) translated by the researchers.

The results of the study showed that self-compassion is high in university students. The study also showed a negative correlation with the dimension of psychological self-judgment and life satisfaction, as it indicated the possibility of predicting life satisfaction through the dimensions of self-compassion, except for the dimensions of isolation and autism, and excessive communication with the self. It also indicated that there are no differences between males and females as far as the variable of self-compassion, as well as the absence of differences between males and females as far as the variable of satisfaction with life is concerned. However, the family dimension showed a difference in favor of males.

The inclusion of extension programs to develop self-compassion for various segments of society in light of the continuing corona pandemic, and paying attention to religious counseling programs that support the use of spiritual values in self-strengthening which is reflected in the strengthening of psychological resilience and thus a sense of satisfaction with life.

Purpose – To explore routes taken to start and grow businesses in science, engineering and technology (SET) sectors by 15 female entrepreneurs.

Methodology/approach – Entrepreneurial routes are explored using the ‘possible selves’ perspective to explore why they felt able to continue in SET when many do not and how they envisaged themselves in relation to SET and enterprise.

Findings – All participants felt that SET was ‘normal’, so there had been ‘no problem’ in starting or running a SET business as a woman but gendered practice was embedded in how they operated, how they made decisions and how they envisaged the future. The heuristics used by participants were acceptance, adaptation and allowances to adapt to a male environment in SET and within entrepreneurship.

Research limitations/implications – This was a qualitative study, therefore, as is normally the case, offers insights but cannot be generalised to populations.

Practical implications – The comments by participants on their experience of university and to some extent secondary school curriculum showed when they were ‘turned off’ SET mainstream activities. Changes in curriculum content and format and awareness building for staff might address this.

Social implications – Gendered practice remains in organisations due to the norms and expectations of a wider society, this chapter shows how this works in SET environments.

Originality/value of chapter – This is a new study given the lack of work so far exploring entrepreneurial routes of women in SET especially using the possible selves perspective.

The author's observations in this article fall broadly into two sections: Chinese kids truths — a review of the current factors most influential in shaping Chinese kids' view of themselves, the world around them and the brands that speak to them in that world, and Chinese kid trends — some of the key factors that are changing and will continue to change those relationships.

This study aims to investigate how narcissistic consumers perceive and respond to variations in price and store image in retail settings.

The data for this study were collected from a sample of 248 respondents who participated in an experiment with a 2 × 2 × 2 between-subjects design.

The findings show that while narcissists and non-narcissists do not differ in their perceptions of product quality, they show completely different behavioral intentions. For instance, narcissistic consumers ascribe more importance to store image than to product price, whereas price is more critical in non-narcissists’ decision-making.

Using a young sample and only one product category (i.e. clothing) may affect the generalization of the findings. The inherent drawback of experiments (i.e. gaining internal validity at the cost of external validity) is another limitation of this work.

The construct of narcissism plays a critical role in the way people evaluate products’ symbolic value and ultimately decide to purchase goods from a store which has a certain type of image, including the expected price of the merchandise. Therefore, the findings of this study have significant managerial implications for critical areas of retail business such as segmentation using narcissism, store image management and merchandise pricing.

Despite a long history in social and clinical psychology, few empirical studies have examined narcissism and its impact on consumer behavior. The present study is an attempt to address this gap in retail settings and provides insights into the joint effects of product price and store image on narcissists’ purchase behavior.

The main aim of this study is to integrate the theory of planned behavior (TPB) to examine consumers' intention to advocate for sustainable brands, whilst incorporating the moderating role of pro-environmental self-identity. Consumer sustainability orientation is also added as an antecedent for attitudes to determine the degree to which consumers' personal convictions and attitudes toward sustainability impact their attitude toward sustainable brands. The importance of using the TPB to study online brand advocacy lies in the accumulated evidence that shows that this theory is useful in explaining most kinds of social behaviors.

Quantitative research with the use of web-surveys is employed to test the research hypotheses with a total sample size of 536 respondents. Millennials have been chosen for the current paper to be studied.

Results of the study showed that attitudes, subjective norms, and perceived behavioral control (PBC) were positively related to consumers' advocacy intentions. The findings of this study demonstrated that the TPB is applicable to measuring consumers' advocacy intentions. In addition, the results indicated that two dimensions of sustainability orientation, economic and social orientation, are significant predictors of attitudes. The study also found that pro-environmental self-identity does not moderate the relationship between the TPB core components and online brand advocacy.

This study is considered the first to employ the TPB as a theoretical foundation to test the antecedents of online brand advocacy (OBA) in relation to sustainable brands with the inclusion of consumer sustainability orientation as a predictor of attitudes with respect to the three dimensions of sustainability and the moderating effect of pro-environmental self-identity.

This chapter shows how professional athlete-motherhood is presented by the mainstream media and challenged by self-representation on social media, using arguably one of the most successful professional athletes of all time, Serena Williams, as a case study. We suggest that Williams' use of social media has allowed motherhood to be a part of her entrepreneurial self, accessing sponsorship and endorsements while also normalising struggles and using her platform to raise awareness of what it means to be a ‘working mother’. In comparison, mainstream media presents athlete-motherhood as either the athlete-mother as a transgressor or as the ‘super mum’, a theme where the athlete manages the demands of motherhood with sport and does it all ‘perfectly’. While mainstream media may present these two tensions and speculate on what women's bodies should be able to do, Williams reminds us through her social media that her professional status does not disappear, she is not ‘coming back’ from becoming a mother, it's a part of who she is, thus, showing that motherhood can be part of being a professional athlete and can be celebrated via online self-presentations. We conclude with a call for future work to explore the understanding of the pregnant athlete beyond a case study of a global celebrity athlete to look at the experiences of athlete-mother at other levels of sport and society.