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Article
Publication date: 1 March 2000

Terry O'Hanlon

The author's observations in this article fall broadly into two sections: Chinese kids truths — a review of the current factors most influential in shaping Chinese kids'…

Abstract

The author's observations in this article fall broadly into two sections: Chinese kids truths — a review of the current factors most influential in shaping Chinese kids' view of themselves, the world around them and the brands that speak to them in that world, and Chinese kid trends — some of the key factors that are changing and will continue to change those relationships.

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International Journal of Advertising and Marketing to Children, vol. 2 no. 2
Type: Research Article
ISSN: 1464-6676

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Article
Publication date: 1 April 2000

Terry O'Hanlon

What does it take to build a “Kid Contract” for your brand in China? Just as anywhere, it involves understanding the nature, needs and wants of this specific audience. In…

Abstract

What does it take to build a “Kid Contract” for your brand in China? Just as anywhere, it involves understanding the nature, needs and wants of this specific audience. In the first of this two‐part piece, the author introduces some of the dynamics of Chinese kids today, the key external influences on them, their perception of self and their behaviour. In this second piece, the author will try to outline some of what he's found that can help in shaping an appropriate “Kid Contract” for a brand here, and communicating with this important target group. The author refers to a “Kid Contract” because in effect your brand must negotiate with the kid and/or give the kid leverage so he can negotiate with his parents.

Details

International Journal of Advertising and Marketing to Children, vol. 2 no. 3
Type: Research Article
ISSN: 1464-6676

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Book part
Publication date: 20 June 2017

David Shinar

Abstract

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Traffic Safety and Human Behavior
Type: Book
ISBN: 978-1-78635-222-4

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Book part
Publication date: 5 October 2007

David Shinar

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Traffic Safety and Human Behavior
Type: Book
ISBN: 978-0-08-045029-2

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Article
Publication date: 1 January 2014

Abstract

Details

International Journal for Lesson and Learning Studies, vol. 3 no. 1
Type: Research Article
ISSN: 2046-8253

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Article
Publication date: 4 January 2013

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International Journal for Lesson and Learning Studies, vol. 2 no. 1
Type: Research Article
ISSN: 2046-8253

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Article
Publication date: 31 December 2007

Rhoda Brown and Mark Whittington

The choice of accounting policies by a company has implications for the market’s understanding of corporate performance. Whilst the critical areas of choice may change…

Abstract

The choice of accounting policies by a company has implications for the market’s understanding of corporate performance. Whilst the critical areas of choice may change over time with new developments and changes in standards, the underlying issue remains relevant. This paper examines the effect of accounting techniques upon the relationship between accounting variables and UK share prices.

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Journal of Applied Accounting Research, vol. 8 no. 3
Type: Research Article
ISSN: 0967-5426

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Article
Publication date: 10 April 2017

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International Journal for Lesson and Learning Studies, vol. 6 no. 2
Type: Research Article
ISSN: 2046-8253

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Book part
Publication date: 20 June 2017

David Shinar

Abstract

Details

Traffic Safety and Human Behavior
Type: Book
ISBN: 978-1-78635-222-4

To view the access options for this content please click here
Book part
Publication date: 5 October 2007

David Shinar

Abstract

Details

Traffic Safety and Human Behavior
Type: Book
ISBN: 978-0-08-045029-2

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