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The purpose of this paper is to measure participants’ sponsorship awareness, and assess a model designed to predict participants’ behavioral intentions toward the sponsors…
The purpose of this paper is to measure participants’ sponsorship awareness, and assess a model designed to predict participants’ behavioral intentions toward the sponsors of the Fayetteville Race Series.
The study is based on non-experimental survey research design using path analysis.
Perceived sponsor goodwill had a positive direct effect on participants’ sponsor behavioral intentions, as well as a positive indirect effect partially mediated by sponsor image. Sponsor image and future event participation also had positive direct effects on behavioral intentions. Overall, participants had very positive perceptions of the sponsors’ goodwill and image, and indicated positive future intentions. Participants’ ability to identify event sponsors through aided recall was inconsistent between the two events studied.
The positive outcomes for sponsors observed in this study should make small, regional, participant-based sport events appealing marketing channels, especially for generating goodwill in the community. Further, even small sponsorship spends can have a significant impact on these smaller events, since traditional funding sources continue to be cut.
Existing literature on sponsorship of participant sport-based events has generally focused on large events (i.e. marathons that draw participants nationally), despite the prevalence of smaller scale, regional events around the world.
Purpose: The purpose of the study was to gain insight into fans' perceptions, attitudes and behavioural responses toward their favourite college football team in the…
Purpose: The purpose of the study was to gain insight into fans' perceptions, attitudes and behavioural responses toward their favourite college football team in the context of a new beer sponsorship agreement. Specifically, the chapter examines differences in fans' attitudes and behaviours based on their gender, team identification and drinking habits.
Design/methodology/approach: A quantitative, cross-sectional survey design was employed. The sample was comprised of Amazon Mechanical Turk (MTurk) workers who self-identified as college football fans. A hypothetical scenario was used as a manipulation, whereby participants were asked to imagine their favourite college football team had entered into a new alcohol sponsorship agreement while completing a questionnaire.
Findings: Highly identified fans exhibited more positive attitudes and behaviours after being presented with the hypothetical scenario than less identified fans. In terms of gender, female fans had increased attitudes toward sponsorship compared to males, and highly identified females had the most positive attitudes and behavioural intentions toward their favourite teams of any of the four subgroups in the study.
Research limitations/implications: The small sample sizes of some fan subgroups affected statistical power, which may have led to falsely insignificant findings. The range of favourite teams among the participants (50 universities) meant there was likely a high degree of variation between fans' previous experiences with beer/alcohol at college sport venues.
Originality/value: The study offers valuable insight into the intersection of sport fandom and gender in the context of alcohol sponsorship in US college sport, and is also among the first investigations of the effects of team identification on perceptions toward alcohol sponsorship.
Summarizes the RAF's need to keep aircraft in service for longer. Provides details of present anti‐corrosion methods employed and explains the RAF's involvement in design and manufacture of the aircraft, as this is where problems begin. Discusses the various forms of training in corrosion provided to those in the RAF, before examining corrosion prevention. Finally, discusses various non‐destructive tests used.
Considers briefly the history of corrosion in metallic aircraft. Summarizes the different types of corrosion which affect aircraft and the methods for monitoring and measuring this corrosion. Presents an alternative approach called “controlled search peening” where the induced surface compressive stresses stretch and yield the outer material surface and induce visible blistering and flaking at the surface, indicating the existence of exfoliation corrosion.
MODERN aircraft inspection methods are a combination of practices evolved over the years combined with advanced technology introduced as new materials and processes are developed. Particular attention is directed to the detection of corrosion with considerable emphasis in the case of so‐called geriatric aircraft. The potential flaws being searched for may be of a different type from the fatigue or other signs occurring generally. In addition, large areas of structure for these older aircraft must be inspected rapidly to ensure the maintenance of safety standards. Visual methods play an important part in these procedures but where these are insufficient, some form of non‐destructive testing (NDT) technique becomes necessary.
Using a patented measuring technique, the perfecTest system has the ability to give a quantified and accurate measurement down to 25 micron (one mil) for any directional X‐axis and/or Y‐axis inner‐layer shift. Individual inner layers can be distinguished from each other and reviewed in either tabular or graphic format. Control limits are set within the software to provide pass/fail testing and all testing is performed in real time. With functions such as data storage, retrieval and SPC analysis, the system is a very powerful tool to monitor and manage inner‐layer registration problems and can lead the way to improved yield and reliability instead of creating more waste. Hole break‐out is the main cause of intermittent failure in PCBs. As the result of through‐hole plating, there is conductivity along the drill‐hole barrel. PCBs having such severe registration problems will pass in‐circuit and bare‐board tests. However, intermittent failure is often not detected until the product reaches the field and is in use.
Imagine the problems involved in feeding two dozen very active people for almost two months on a tropical island, the nearest source of water for drinking and cooking half a mile away and all the cooking to be done on open fires for which wood had to be collected. Add to these problems the difficulties in storing food in a very hot, humid and salty climate. Fortunately the Roatan '84 team managed to overcome all these obstacles and considered themselves very well fed as Terry Hoyle, chief cook on the expedition, reports.