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1 – 10 of 309
Article
Publication date: 1 July 2002

Terry Bristol

This paper presents a conceptualization of brand extension attributes that emerge when consumers evaluate brand extensions. These emergent attributes are unique in the…

2849

Abstract

This paper presents a conceptualization of brand extension attributes that emerge when consumers evaluate brand extensions. These emergent attributes are unique in the extension product category and thus represent potential points of leverage for the brand. An empirical study was conducted to show the utility of these attributes in influencing consumers’ responses. Consumers were allowed to write their thoughts as they evaluated fictitious extensions of four actual brands. The results indicate that when emergent attributes are formed, they appear to influence consumers’ attitudes toward brand extensions. Unlike previous findings that have suggested that good fit is necessary to ensure extension success, the results indicate that the influence of emergent attributes on consumer attitudes increases as the brand’s fit with the extension decreases.

Details

Journal of Product & Brand Management, vol. 11 no. 4
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 1 March 2004

Joseph A. Bellizzi and Terry Bristol

A survey was conducted in a large US metropolitan area of the West. The objective of the study was to determine if loyalty cards issued by supermarkets are actually…

10631

Abstract

A survey was conducted in a large US metropolitan area of the West. The objective of the study was to determine if loyalty cards issued by supermarkets are actually associated with customer loyalty and how loyalty cards compare with other factors that retailers could use to enhance supermarket loyalty. The results indicate that loyalty cards are not associated with supermarket loyalty. Frequent users of loyalty cards are more likely to shop at different stores and use loyalty cards from several stores. The consumer respondents indicated that there are a number of factors other than having a supermarket loyalty card that would be more likely to increase their loyalty to any one supermarket. Besides confirming the universally accepted belief that consumers would be more loyal to conveniently located supermarkets, the respondents identified a few other factors that would enhance their supermarket loyalty such as stores that offer fast check‐out lanes. Loyalty factors were cluster analyzed into three categories, those most important, those least important, and those of moderate importance.

Details

Journal of Consumer Marketing, vol. 21 no. 2
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 December 1999

Kenneth A. Hunt, Terry Bristol and R. Edward Bashaw

Develops a classification or typology of the sports fan. Specifically, contends that five different types of sports fans exist: temporary, local, devoted, fanatical, and…

21323

Abstract

Develops a classification or typology of the sports fan. Specifically, contends that five different types of sports fans exist: temporary, local, devoted, fanatical, and dysfunctional. The need exists to identify the different types of fans due to the inadequacies of past theories to explain the totality of fan behavior. The usefulness of the typology is demonstrated by offering specific segmentation strategies for each classification. Finally, directions for future research are presented.

Details

Journal of Services Marketing, vol. 13 no. 6
Type: Research Article
ISSN: 0887-6045

Keywords

Content available
Book part
Publication date: 26 October 2018

Jacqueline Stevenson and Sally Baker

Abstract

Details

Refugees in Higher Education
Type: Book
ISBN: 978-1-78743-714-2

Article
Publication date: 1 March 2002

Alan Walker

The purpose of this article is to introduce the ESRC's Growing Older Programme and to outline some of the challenges it is facing. I will also put the Programme in context…

Abstract

The purpose of this article is to introduce the ESRC's Growing Older Programme and to outline some of the challenges it is facing. I will also put the Programme in context so that its aims, ambitions and potential can be understood. The article opens with a few words about the demographic pressures that overarch this programme and which were influential in its conception.

Details

Quality in Ageing and Older Adults, vol. 3 no. 1
Type: Research Article
ISSN: 1471-7794

Keywords

Content available
Article
Publication date: 1 December 2000

Margaret‐Anne Lawlor

2075

Abstract

Details

European Journal of Marketing, vol. 34 no. 11/12
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 July 1986

Douglas Naismith, 24, has been appointed technical representative by Butinox Timber Finishes Ltd.

Abstract

Douglas Naismith, 24, has been appointed technical representative by Butinox Timber Finishes Ltd.

Details

Pigment & Resin Technology, vol. 15 no. 7
Type: Research Article
ISSN: 0369-9420

Content available
Book part
Publication date: 12 April 2007

Abstract

Details

Threats from Car Traffic to the Quality of Urban Life
Type: Book
ISBN: 978-0-08-048144-9

Article
Publication date: 19 July 2013

D. Parker, K. Waller and H. Xu

When comparing and contrasting features of the public service sector with those of the private service sector, the differences between the notions of customer and citizen…

2316

Abstract

Purpose

When comparing and contrasting features of the public service sector with those of the private service sector, the differences between the notions of customer and citizen, notable in the past, are now blurring. Whilst acknowledging the important differences that exist between the two service sectors, the authors seek to address the recent structural changes in the public service sector that aim to adopt best practices taken from the private into the public sector. The purpose of this paper is to elaborate on the important differences in public and private service delivery processes; with an emphasis on the need for improved definitions.

Design/methodology/approach

The literature reviews undertaken were qualitative synthesis in nature. Content analysis was undertaken and applied in reviewing 39 literature of sub‐fields of public and private service delivery, published in English‐speaking peer‐reviewed journals.

Findings

Based on the literature review, a promising approach for public sector productivity might be the disaggregated approach. Such an approach, focusing on the output components at a tactical level, could alleviate the problems related to public service productivity measurement (i.e. the problem of output definition). In particular, it could help define outputs at the operative level. Such measures could then percolate up to the strategic level (by aggregating the operative level results). Clearly this remains an interesting challenge for the productivity and performance management discipline and worthy of greater examination.

Research limitations/implications

The authors compared and contrasted appropriate performance and productivity tools and highlight the challenges in adopting performance and productivity measures in the public sector in an attempt to become more efficient and effective. Until greater understanding is gained, there is little likelihood of successfully transferring models of productivity and performance management between the sectors or the development of appropriate models.

Originality/value

To date, there has been inadequate attention given to identifying, comparing and contrasting the significant differences between the organisations that deliver the public funded services and those in the commercial private services sector. This work highlights specific areas for future research.

Details

International Journal of Productivity and Performance Management, vol. 62 no. 6
Type: Research Article
ISSN: 1741-0401

Keywords

Article
Publication date: 1 June 1995

Terry Gorman and Derek Glew

Describes a unit which has been produced to provide accurate independentposition checks on robots or other controlled mechanisms which may sufferimpact, interference or…

Abstract

Describes a unit which has been produced to provide accurate independent position checks on robots or other controlled mechanisms which may suffer impact, interference or may drift from program path during unsupervised repetitive work. Significant variation in presetting the range is available. Outlines how the system, an optical non‐contact mechanism, works. Concludes with future planned developments of the unit.

Details

Industrial Robot: An International Journal, vol. 22 no. 3
Type: Research Article
ISSN: 0143-991X

Keywords

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