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This paper aims to empirically analyse the relationship between the business model and the evolution of employment during the Great Recession, based on data from 75 industrial companies in the Corredor del Henares in Guadalajara, a reference area for being one of the fastest growing economic and business areas in Spain in recent decades.

The concept of the business model has been incorporated into organizational theory and practice over the last 25 years and continues to attract the interest of the academic and business community. The most recent research found in the literature has confirmed the relationship between business model and business performance, being directly connected to business performance and, therefore, to the creation of employment. However, the conclusions of the available studies are not directly scalable, as they refer to a specific sector or market.

The result confirms the positive impact of the business model on results and specifically, that talent management, through the value proposition and technology, has an impact on improving business performance. The study specifically confirms that talent integrated in organizations has an impact on the performance through a solid value proposition, scalable and adaptable to changes in the environment and whose transformation must be led by the top management. Talent integrates key partners and considers corporate social responsibility, sustainability, security and transparency as key factors in its management.

Thus, providing new and relevant information for research and business practice, and its conclusions are generalisable thanks to the multi-sector and multi-territorial nature of the sample selected.

Prior studies mostly tested the association between carbon emissions and firm value in certain contexts. This study aims to advance the existing literature by concentrating on three indicators of greening in corporations namely resource use, emissions and eco-innovation, and examining their value relevance in the stock market at the global level. Furthermore, we deepen the investigation by exploring the moderating role of eco-innovation and the CSR committee between greening in corporations and market value.

The data for the study were retrieved from the Thomson Reuters Eikon database for the years between 2002 and 2019 and contain 17,961 firm-year observations which are analyzed through fixed-effects regression.

The results reveal that while resource usage is viewed as value-relevant by the market, the emissions and eco-innovation are not. However, despite eco-innovation per se not being value-relevant, its interaction with resource usage and emissions is value-relevant. Furthermore, CSR committees undertake a very critical role in translating greening practices into market value.

While the results for emissions support the cost-concerned school, the findings for resource usage confirm the value creation school. Furthermore, the interaction effect of eco-innovation and CSR committee confirms the resource-based theory and stakeholder theory, respectively.

Investors regard eco-innovation-induced pro-environmental behaviors as value-relevant. These results propose firms replace eco-innovation at the focal point in developing environmental strategies and connecting other greening efforts to it. Moreover, CSR committees are critical to corporations in translating greening practices into firm value by developing and implementing disclosure and communication strategies.

The study’s originality stems from investigating the synergetic effect that eco-innovation and CSR committees generate in translating greening practices to greater market value at a global scale.