Search results

1 – 4 of 4
To view the access options for this content please click here
Article
Publication date: 1 April 1988

Gordon E. Miracle and Terence Nevett

Until the late 19th century, the controls on advertising in Britain and the US depended on complying with laws relating to defamation and on the ethical values of…

Downloads
1032

Abstract

Until the late 19th century, the controls on advertising in Britain and the US depended on complying with laws relating to defamation and on the ethical values of advertisers and media proprietors. During the 20th century, concerns about public safety from dangerous products or services, recognition of the need to safeguard people from misleading or untrue claims, and attempts to strike a balance in the interests of fair trading have led to movements for both self‐regulation, as well as some legal restrictions on marketing and advertising practices. Differences in British and American practices have arisen from the nature of the legal systems and the cultural mores of the respective societies.

Details

European Journal of Marketing, vol. 22 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

To view the access options for this content please click here
Article
Publication date: 20 March 2009

Robert W. Nason

The purpose of this paper is to explore the elements of the life of Professor Stanley C. Hollander (1919‐2004), a marketing scholar extraordinaire.

Abstract

Purpose

The purpose of this paper is to explore the elements of the life of Professor Stanley C. Hollander (1919‐2004), a marketing scholar extraordinaire.

Design/methodology/approach

In total, 28 marketing scholars who had been students, colleagues, and friends of Professor Hollander were asked to contribute to the author's personal knowledge of him. Selma Hollander (his wife) was interviewed. Stan Hollander's own written work was reviewed for insight into his characteristics.

Findings

A brief chronology of his life is provided as a framework within which his personal characteristics and relationships can be examined. The major contributors to his success as a person and scholar are first, the relationship with his wife, Selma; second, the characteristics of his intellect; and third, his fascination with the arts. The result was not only an uncommon scholar considered a giant in the field of marketing but also one who enabled many others through the sharing of his mind and his humor.

Originality/value

This work explores the man behind the body of scholarship and disciplinary development that is his legacy. He was an uncommon scholar.

Details

Journal of Historical Research in Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

To view the access options for this content please click here
Article
Publication date: 20 March 2009

Stanley C. Hollander

The purpose of this paper is to recount Stanley C. Hollander's own educational experiences and career paths. This is a reprint (with permission) of Stanley C. Hollander's…

Abstract

Purpose

The purpose of this paper is to recount Stanley C. Hollander's own educational experiences and career paths. This is a reprint (with permission) of Stanley C. Hollander's article which first appeared in the Journal of Macromarketing in 1995.

Design/methodology/approach

An autobiographical description of the author's early years.

Findings

The paper reveals many of Stanley C. Hollander's personal thoughts, reflections and some regrets.

Originality/value

The paper provides valuable personal insights from the late Stanley C. Hollander.

Details

Journal of Historical Research in Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

To view the access options for this content please click here
Article
Publication date: 22 May 2019

Terrence H. Witkowski

This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian.

Abstract

Purpose

This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian.

Design/methodology/approach

This paper is an autobiography and intellectual history.

Findings

The author traces his interest in history to childhood travel, to growing up in a home furnished with early American décor and to a lifelong passion for antique collecting. Historical research in marketing and consumption fit his independent personality, and has made the best use of his scholarly skill set.

Originality/value

This essay describes one person’s journey to becoming a marketing and consumption historian.

Details

Journal of Historical Research in Marketing, vol. 11 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

1 – 4 of 4