Search results

Experiential marketing is a technique through which companies enhance their promotional marketing with extensive sensory and imagery appeal in order to intensify consumers' experience. The purpose of this current empirical study is to address this strategy and suggests a conceptual framework to explain consumer attitude and behavior toward the promoted brand and the retailer store. Consumers' psychographic characteristics were added to enhance the novelty of the study.

An experiential stimulating environment was created in a real retail store location. The study employs data collected during the experiential demonstration.

The path model suggests that the intensity of the experience evokes an affective response toward the promoted brand and an indirect response toward the hosting retailer. Psychographic characteristics, such as the tendency to socialize and extrinsic cues, were found to moderate the effect of experiential marketing.

Product manufacturers and suppliers can use experiential marketing techniques to improve affective and cognitive responses toward their products and brands. Experiential promotion should also be strategically encouraged by retailers because it creates a recreational shopping experience that enhances the retailer's image.

The study is among the few empirical works that examine real-life settings and the double impact of experiential marketing on brand image and the retailer's store image. The study contributes to the existing literature by suggesting a path analysis model toward brand and store images, which combines the effect of experiential marketing with psychographic characteristics.

The literature is divided upon whether a gender difference occurs with respect to ethical decisions. Notable researchers Tannen and Gilligan demonstrated gender difference while subsequent researchers indicate that gender differences are becoming more neutralized. The paper aims to discuss these issues.

This paper analyzes the gender demographic and intercultural influences on ethical decision-making by undergraduate students from New Zealand and the USA through four scenarios.

Overall for the USA and New Zealand, this research demonstrates this split as well, since two scenarios showed significance while two did not. The two that demonstrated a significance dealt with personnel issues and a past client relationship. These two scenarios suggested that a relationship orientation and relativistic nature among women may influence their decision making. The two scenarios without significance were less relationship oriented, involving dealing with a customer (a stranger) and a subordinate (implying a professional supervisory responsibility). In addition, the neutrality exhibited in the latter two scenarios may reflect Tannen's illustration that there is a cross-gender influence on decision making. With respect to the geographic location, the USA, when compared with New Zealand, and the gender demographics, only the USA reported significant differences for two scenarios.

Undergraduate students in the USA provided situations and discussions that resulted in the development of a number of scenarios. Additional research and evaluation of current events, led to a total of ten scenarios with four scenarios yielding business related situations.

Two studies investigate gender and status effects on self-handicapping: selecting actions that can impair future performances, perhaps to protect self-image. Gender socialization and status processes suggest two potential explanations for the consistent finding that men self-handicap more than women. If status differences contribute to the tendency to self-handicap, then holding gender constant, those with high status on other characteristics would self-handicap more than those with low status. In Study 1, men assigned to high-status positions selected less study time (and thus self-handicapped more) than did men assigned to low-status positions. Women assigned high status, however, self-handicapped no more than did women assigned low status. Because study time as a measure of self-handicapping may be confounded with confidence or motivation, a second study assigned status and measured self-handicapping by the selection of performance-enhancing or -detracting music. Study 2 also found that high status increased self-handicapping among men but not among women. Both gender socialization and status processes may play roles in self-handicapping.

The purpose of this paper is to understand how consumers may be segmented with respect to their reactions to social network marketing.

Consumers are segmented on the basis of attitudes toward social network marketing and the association among psychological, economic, and socio-demographic covariates are explored using data from 883 consumers and latent-class analysis.

A total of five segments are identified – Passive, Talkers, Hesitant, Active, and Averse – along with significant covariates, such as information search, convenience, entertainment, age and gender that predict membership.

Evidence was found of two segments that are highly impacted by social network marketing in terms of brand engagement, purchase intention and WOM referral intention. The most engaged – the Active – representing approximately 10 percent, is most open to interacting with brands in social networks, likely to make a purchase as a result of the campaign, and likely to spread WOM. The second group – Talkers – representing 28 percent, is also high on all outcomes, but not impacted as greatly in terms of purchase intentions.

There is a sizable share of the market (38 percent) that can be positively impacted through social network marketing. This paper reinforces that it is problematic to collapse all users of social networks.

The paper offers a more nuanced understanding of how consumers engage with social media by focusing on how consumers engage with social network marketing and by employing three segmentation bases: brand engagement, purchase intention, and WOM.

The purpose of this paper is to outline the impact of partnership and family‐building on the aspirations, expectations and orientations to work of a sample of highly qualified women working across a range of industry sectors.

This paper draws on both qualitative and quantitative data collected in a longitudinal study of the early careers of UK graduates, incorporating both a large‐scale questionnaire survey and detailed interviews with a sample of respondents.

This paper highlights the persistence of gender asymmetries in both employment and domestic partnership and shows the complex decision‐making process which determines career prioritization among equally highly qualified partners. It also provides evidence of change in the values, priorities and orientations to work and the work‐life balance of UK graduates as they progress through early career development.

The extent to which highly qualified women use (and are sometimes precipitated by circumstances into using) the life stage associated with stable partnership formation and family‐building to reassess values and priorities has implications for both policymakers and employers. In particular, employers need to take account of changing orientations in work and life stage in formulating effective recruitment and retention strategies for high‐qualified workers.

This paper provides new data on how dual‐career partnerships negotiate the transition from, in career terms, single entities into dyads and the dynamics of gender role change and stability.

The purpose of this paper is to explore the relationship between peer support and sense of belonging on the mental health and overall well-being, with a specific focus on comparing the perceptions of students in a work-integrated learning (WIL) program to those in a traditional non-WIL program.

Semi-structured group interviews were conducted with 25 participants, selected from a university with a WIL program. Interview data captured perceptions of peer support, sense of belonging, and how these influenced mental health, overall well-being, and confidence in making school-to-work transitions. Analysis followed the grounded theory approach of Glaser.

The analysis revealed that peer support and sense of belonging were essential protective factors for university student’s mental health and well-being, particularly during off-campus work terms or when transitioning to the labor market after graduation. Data suggested that participating in a WIL program can exacerbate students’ perceived barriers to accessing peer support resources and, in turn, lead to poor mental health.

The findings provide evidence for the importance of peer support and sense of belonging on mental health and help-seeking behaviors. Findings are important for the development of health programs, initiatives, and policies, particularly in light of the increase in mental illness amongst university students during their studies and as they prepare for the competitive labor market after graduation.

Drawing on social anthropology this paper aims to focus on the role of culture in identity formation through an examination of the results of research into the culture of the chef – culture manifest in what has been referred to as the “culinary underbelly”.

In‐depth interviews were conducted with head chefs of Michelin‐starred restaurants and celebrity chefs with the aim of exploring the social and cultural processes underpinning the formation of chef identity.

These illustrate what it feels like to belong on the basis of such signifying structures as language, community, and kinship. Being a chef is more than just a job, it is sacred work involving sacrifice and pain leaving a physical imprint on the individual in the form of burns, cuts and scalds. Such marks are the physical manifestation of chef culture.

The findings are not generalizable to all chefs. Further research should focus on issues of gender and ethnicity, and on chefs working in different types of establishment and at different levels/status to those interviewed here.

The findings and the analysis provide valuable insights into chef identity. This analysis is important because the significance of concepts such as culture and identity for understanding specific job roles is still under explored within a hospitality context. Managers need to be able to understand and work with the cultural dynamics inherent in job roles because these impinge on key issues such as recruitment, retention and team building of all staff, not just chefs.

The construct of enabling school structure is empirically analyzed in this qualitative study of high schools. First, the theoretical underpinning of enabling school structure is developed. Then, six high schools, which were determined to have enabling structures in a large quantitative study of Ohio schools, were analyzed in depth using semi‐structured interviewing techniques. The inquiry fleshes out the specifics of the performance of principals and teachers in such organizations and describes the dynamics of enabling school structures in terms of their formalization, centralization, and functioning. Finally, the research demonstrates a natural and symbiotic relation between quantitative and qualitative approaches to the study of schools.

This study is a systematic literature review (SLR) on prior research examining the impact of the nocturnal use of social media platforms on a user's sleep, its dimensions and its perceptually allied problems. This SLR aims to curate, assimilate and critically examine the empirical research in this domain.

Forty-five relevant studies identified from the Scopus and Web of Science (WoS) databases were analyzed to develop a comprehensive research profile, identify gaps in the current knowledge and delineate emergent research topics.

Prior research has narrowly focused on investigating the associations between specific aspects of social media use behavior and sleep dimensions. The findings suggest that previous studies are limited by research design and sampling issues. We highlight the imperative need to expand current research boundaries through a comprehensive framework that elucidates potential issues to be addressed in future research.

The findings have significant implications for clinicians, family members and educators concerning promoting appropriate social media use, especially during sleep latency.