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Article
Publication date: 1 October 1999

A. Michael Noll

Examines policy implications of over‐the‐air’s impending demise to cable and direct broadcast satellites in the USA. Looks at policy questions and the different types of…

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Abstract

Examines policy implications of over‐the‐air’s impending demise to cable and direct broadcast satellites in the USA. Looks at policy questions and the different types of broadcasters. In conclusion, says that TV has been going through a gradual but fundamental change, but stresses that on the other hand, radio is a wonderful means to reach many people simultaneously, although TV has only a visual modality, whereas radio is best for people on the move.

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info, vol. 1 no. 5
Type: Research Article
ISSN: 1463-6697

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Article
Publication date: 5 June 2007

Peter Drinkwater and Mark Uncles

The goal of this paper is to examine how broadcaster brand images are affected by programming decisions.

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Abstract

Purpose

The goal of this paper is to examine how broadcaster brand images are affected by programming decisions.

Design/methodology/approach

Two sets of experiments were undertaken with regular viewers/listeners of TV and radio stations. Subjects were presented with scenarios describing program success (failure) and program congruity (incongruity).

Findings

Results show that perceptions of program brand success (failure) have an enhancement (dilution) effect on broadcaster brand image. Program familiarity intensifies these effects. Results also show that congruity (incongruity) of program brand image produces enhancement (dilution) effects on broadcaster brand image.

Research limitations/implications

Program success and congruity are conceptually and empirically linked to broadcaster branding. Further work is required to examine the drivers of success and congruity.

Practical implications

Results are of direct relevance for those managing broadcaster brands. They need to be aware that perceptions of a broadcaster can be enhanced (diluted) when viewers/listeners are exposed to evidence of (a) successful (unsuccessful) programs and (b) congruous (incongruous) programs. This calls for active management of perceptions of success and congruity.

Originality/value

This is one of only a small number of papers in marketing to focus on the commercially important area of broadcaster branding. It highlights issues that are of significance for broadcasters and for those in communications and entertainment more broadly.

Details

Journal of Product & Brand Management, vol. 16 no. 3
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 16 September 2013

Aubrey Harvey Chaputula and Felix Patrick Majawa

– The purpose of this study is to investigate the use of social networking sites (SNSs) by mass media organisations in Malawi.

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Abstract

Purpose

The purpose of this study is to investigate the use of social networking sites (SNSs) by mass media organisations in Malawi.

Design/methodology/approach

The research was a survey that was carried out amongst mass media organisations in Malawi. It mainly employed quantitative methods. Data were collected through a combination of mailed and self-administered questionnaires.

Findings

The research established that SNSs were popularly used by mass media organisations in Malawi such that 20 (87 per cent) of the mass media organisations had SNS pages. Facebook was the most commonly used SNS although Twitter was also used. Mass media organisations benefited from using SNSs through increased listenership/readership, and soliciting of feedback which helped improve service offering. However, few mass media organisations registered increased business activity through the use of SNSs. Challenges associated with using SNSs were limited ICT penetration in Malawi, distraction of employees' attention at work, and there was also a concern that not many people interact on SNSs.

Research limitations/implications

Despite registering an overall high response rate of 74 per cent, the response rate amongst other media categories especially the community radio broadcasters was generally poor. In fact only one out of the four organisations responded to the questionnaires. This entails that the study may have not adequately presented a true picture of organisations within this category. So although the study findings reflect the prevailing situation amongst mass media organisations in Malawi in relation to their use of SNSs, they may not holistically apply to organisations within the community radio category.

Practical implications

A number of studies have shown that radio listenership and television viewership are dwindling. At the same time, audiences and attention are shifting to online channels. This research, therefore, recommends that mass media organisations should continue using SNSs so as to capture this audience, and also to remain relevant in the modern society.

Originality/value

Being a relatively new area of research, the study has provided unique knowledge about the use, benefits and challenges of the application of SNSs among mass media organisations in Malawi. Consequently, this has brought to light the use of SNSs as an opportunity which other private and public institutions could take advantage of, as a means of enhancing their operations.

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Aslib Proceedings: New Information Perspectives, vol. 65 no. 5
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 9 September 2014

Natalia Vila and Inés Küster

– The purpose of this paper is to prove the existence of significant differences between private and public corporate credibility antecedents and effects.

Abstract

Purpose

The purpose of this paper is to prove the existence of significant differences between private and public corporate credibility antecedents and effects.

Design/methodology/approach

Totally, 816 Spanish viewers’ valuations were obtained (408 for the public television network and 408 for four private first generation broadcasters). Results show that some corporate reputation antecedents (perceived quality) and effects (attitudes) are stronger when private broadcasters are considered.

Findings

Result show that proposed credibility reputation antecedents and effects are significant and that some differences between private and public entities really do exist.

Research limitations/implications

To enhance a television network's reputation managers can follow two different but related paths: improve the quality and improve the consistency of the network's visual identity. That is, they should act on both content and form. However, public or private commercial broadcasters should emphasize different ways.

Practical implications

The general impressions subsumed under the concept of corporate credibility are used to easily and automatically evaluate particular offers.

Originality/value

Show, in the broadcasting industry, that new challenges and responsibilities for public broadcasting services in this new digital era of liberalization do really exist compared to private companies.

Details

Management Decision, vol. 52 no. 8
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 May 2006

Maria Trinidad García Leiva, Michael Starks and Damian Tambini

The purpose of this paper is to review current policy and practice in management of analogue‐digital switch in broadcasting.

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Abstract

Purpose

The purpose of this paper is to review current policy and practice in management of analogue‐digital switch in broadcasting.

Design/methodology/approach

The paper adopts a case study approach.

Findings

The paper finds that with regard the objectives of switch‐off, the broad policy aims of clearing spectrum, modernising infrastructure, and improving the services to the consumer are shared across the major countries studied. Uncertainty about the cash value and potential alternative uses of spectrum is natural given rapid technological change, but the common potential broadcasting uses include mobile television, high definition digital terrestrial television, and more digital broadcasters and channels, including regional and local developments.

Research limitations/implications

The study is restricted to Europe, Japan and North America.

Practical implications

The study has implications for assessment of European switchover strategies and role of Digital Terrestrial.

Originality/value

There are some overviews, but none of so up to date, nor with this geographical coverage.

Details

info, vol. 8 no. 3
Type: Research Article
ISSN: 1463-6697

Keywords

Article
Publication date: 2 September 2014

Iris Jennes and Wendy Van den Broeck

This paper aims to focus on how innovative strategies take users into account. On the one hand, it will look at how the different stakeholders in the TV value network implement…

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Abstract

Purpose

This paper aims to focus on how innovative strategies take users into account. On the one hand, it will look at how the different stakeholders in the TV value network implement user behaviour. On the other hand, it will focus on how users perceive traditional advertising and new advertising formats (e.g. personalised advertising, interactive advertising).

Design/methodology/approach

The applied research method is a combination of expert interviews with different actors in the TV sector and qualitative user research on viewers’ expectations towards advertising and new advertising formats in a digital era.

Findings

This paper looks at customer ownership, (inter-media) audience fragmentation and audience autonomy as important concepts in understanding innovation and strategies within the Flemish commercial TV sector and how user behaviour is implemented.

Originality/value

More specifically, ad skipping (zipping) and second-screen applications are studied. To conclude, the findings of the research are linked to relevant policy questions and challenges for audience members and actors within the television industry.

Details

info, vol. 16 no. 6
Type: Research Article
ISSN: 1463-6697

Keywords

Book part
Publication date: 3 May 2016

Hillary Greene and Dennis A. Yao

This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The…

Abstract

This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely defined by two features: the delineation of its geographic markets by political boundaries and markets that have natural monopoly characteristics. While the pre-monopoly stage or periods of competition may be comparatively short-lived, they are still telling. Monopolists undertake market strategies designed to ensure that they are not supplanted and nonmarket actions geared to avoiding undesirable constraints and reputational damage. Depending on their legal and regulatory environment, customers of the measurement services have used both market and nonmarket actions to mitigate the market power of the audience measurement firms. This paper focuses primarily on the U.S. radio and television audience measurement markets that Arbitron and Nielsen, respectively, have dominated for decades. Non-U.S. markets, which frequently feature America’s foremost firms, illustrate alternatives to America’s largely laissez-faire approach.

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Strategy Beyond Markets
Type: Book
ISBN: 978-1-78635-019-0

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Article
Publication date: 1 February 2003

Andrea Rangone and Alessandro Turconi

The television business, traditionally static and conservative, is undergoing a deep transformation process in the multimedia age. Technological (r)evolutions are driving…

6179

Abstract

The television business, traditionally static and conservative, is undergoing a deep transformation process in the multimedia age. Technological (r)evolutions are driving important changes in the market offer and broadening the boundaries of the television business. These are becoming fuzzier and fuzzier and opportunities for new entrants have been largely increasing. This article provides an exhaustive review of the ongoing processes changing television and proposes a strategic reference framework for comprehending the new structure of the television business.

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Management Decision, vol. 41 no. 1
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 29 June 2010

David Waterman and Sangyong Han

Although FCC policy has mostly focused on broadcasters, the digital transition of television has involved a number of other players, notably cable television, DBS, and other

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Abstract

Purpose

Although FCC policy has mostly focused on broadcasters, the digital transition of television has involved a number of other players, notably cable television, DBS, and other multi‐channel video providers (MVPDs). What have been the economic effects of this transition on these various industry players and on viewers? The paper aims to answer this question.

Design/methodology/approach

This paper assembles an historical database to compare changes over time in consumer spending, television advertising revenue and related economic data extending back to the 1950s.

Findings

The authors show that non‐broadcast suppliers of TV programming, especially cable operators, have been able to take much greater economic advantage of the digital television transition than have broadcasters. Cable and DBS systems have used digital technology to greatly expand the amount of programming available and to more efficiently price discriminate on the basis of program quality – including the direct sale to consumers of broadcast and other HD programming. The result has been rapidly rising cable and DBS revenues since the mid‐1990s, and a general shift from advertiser to direct payment support for television services. Overall, digital transition has enhanced the economic viability of cable and DBS delivery, and decreased that of broadcasting. It is evident that consumers have much higher quality and variety of programming available as a result, though usually at higher prices.

Research limitations/implications

The statistical analysis of this paper has been broad. Other factors have undoubtedly affected the aggregate trends.

Originality/value

The overall pattern of television industry trends makes evident that FCC digital conversion policies have worked to the disadvantage of the traditional broadcast model.

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info, vol. 12 no. 4
Type: Research Article
ISSN: 1463-6697

Keywords

Article
Publication date: 1 April 1999

Nolan A. Bowie and Hugh Carter Donahue

Recounts how, in 1977, President Clinton appointed an advisory committee (the Gore Commission) to chart a reasonable course for digital television, which at its simplest is much…

Abstract

Recounts how, in 1977, President Clinton appointed an advisory committee (the Gore Commission) to chart a reasonable course for digital television, which at its simplest is much “snazzier” than analogue. Looks at public broadcast networks, such as cable and Mitsubishi’s underwriting of 10‐15 hours of weekly prime‐time entertainment programming on CBS for one year, at a reported cost of $20,000 to $30,000 per hour.

Details

info, vol. 1 no. 2
Type: Research Article
ISSN: 1463-6697

Keywords

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