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There was a mistake relating to a roaming network service package that my sister bought from one of the telephone networks in Thailand. She paid 2,000 Baht (the Baht is the currency of Thailand) for this package. She and her friends were going on a self-“guided” and organized tour to Japan and wanted to use the internet as an integral part of travelling. She or her friends did not speak Japanese. Unfortunately, the internet did not work using that roaming package. Not having roaming facility greatly affected the travelling quality of my sister’s vacation trip to Japan. It also completely messed up her itinerary. My sister used hotel Wi-Fi to contact me and asked that I call the telephone service and solve the problem.

Discusses the telecommunications infrastructure of the USA and issues surrounding its restructuring. Describes the role and impact of broadband Integrated Services Digital Network (ISDN) in applications development and the societal implications of this change. Points out that global development of broadband technologies makes personal access to multimedia applications possible and promotes new information‐sharing partnerships. Argues for an holistic, ethical approach to future development of ISDN.

The purpose of this paper is to understand how visionary system architects wean the development of a new technology away from the seductions of the path of least resistance – a complementary relationship with the entrenched system.

The paper draws on two cases wherein critical players started pursuing visions of a full‐fledged system while the technology was still an appendage to an established one: Theodore Vail and the development of the Bell telephone system; and the US Navy and the development of wireless telegraphy. Vail's interests were of a commercial nature, securing competitive advantage over Western Union and future rivals. The US Navy's interests were of a geopolitical nature, overthrowing Britain's monopoly on trans‐oceanic cable telegraphy.

The pursuit of system benefits requires long‐term thinking. In terms of day‐to‐day actions it requires a persistent effort against the seductions of a complementary relationship or the path of least resistance. Vail was compelled to form a separate organization – AT&T – to maintain focus on system formation in the face of short‐term distractions. The US Navy pushed for rules against cross ownership of cable and wireless and opposed international treaties that clubbed the two technologies into the same category, as it wanted the latter to develop independently of the former.

The failure of anticipation, in the case of network technologies, is largely rooted in our inability to see beyond the path of least resistance. Drawing on strategies employed by Vail and the US Navy to wean the development of a new technology away from the path of least resistance, the paper alerts us to possibilities other than the seemingly obvious ones.

The ability of third generation telephones to store sensitive information, such as financial records, digital certificates and company records, makes them desirable targets for impostors. This paper details the feasibility of a non‐intrusive subscriber authentication technique – the use of keystroke dynamics. This feasibility study comprises a number of investigations into the ability of neural networks to authenticate users successfully based on their interactions with a mobile phone keypad. The initial results are promising with network classification performing well, achieving a 9.8 per cent false rejection rate and an 11.0 per cent false acceptance rate.

A system of fixed defined criteria and indicators that would provide a complex picture of the telephone service provision by a particular company does not exist. The purpose of this paper is to propose a telephone service index which represents one of the possibilities how to solve problems related to the decision-making of a customer regarding the selection of a telecommunication company.

The author has performed a primary research on the sample of 402 respondents from various regions of Slovakia with the aim to determine the rate of importance of criteria and their individual indicators when assessing the telephone service provision. With regard to the nature of the proposal, mathematical-statistical methods and secondary research were applied.

Although the decisive factor of assessment of the telephone service provision by the telecommunication company is the ability of such company to meet and satisfy requirements and needs of customers, indices of situation are indicators of criteria quality, price, availability and individual partial indices. On the grounds of achieved results, the discriminatory function is presented, i.e. the telephone service index, being most suitable for a quantitative assessment of the telephone service provision.

The telephone service index can be applied in the area of regulation; it contributes to the support of effective economic competition to the development of domestic market and to support and taking into account interests of citizens.

The index represents a source of information for three subjects operating on the telephone service market (regulatory office, service provider and service user). It provides content, form and method for publishing of different information that provides the users with the access to complete comparable and user-friendly information.

It concerns the quantitative assessment of the telephone service provision by means of numerical indicators with differentiated weight. The proposed telephone service index represents a discriminatory function enabling the differentiation of telecommunication companies with regard to quality, price and availability of this service for customers.

A local area network (LAN) is an information system for data transfer among office system terminals, cluster controllers or host systems, via an interconnecting medium, within the bounds of a single office building, building complex or campus. During the late seventies it seemed likely to become the answer to a data manager's prayers—but hardware deficiencies allowed it to disappear from view. As interconnection protocols improve‐that is, as the rules governing information flow become standardised—and prices drop, LANs will become a universal element in the office.

The purpose of this paper is to analyze the level and forms of advertising in the French telecommunications sector between 1952 and 2002 in order to understand the transformation of the leading organization in the sector and its succesful adoption of increasingly sophisticated practices. The context of increased market orientation is examined to investigate how such practices emerge.

Extensive historical study of primary source material and secondary sources was conducted to develop acomparison of three eras. For each era, major changes in relation to advertising and promotional practices are identified along with key contextual elements to understand the relative importance of internal or external influences on the adoption of market-oriented practices.

Initially, advertising and promotional practices studied were introduced gradually within the state-run organization (1952–1973). They subsequently became increasingly important and systematic (1974–1985) before finally becoming those of a modern organization (1986–2002) in the competitive sphere. In addition to single institutional messages aimed at either consumer or business markets, more abstract forms of communication were used over time and publicity was increasingly targeted at different segments.The French telecommunications sector was aware of the necessity to engage in advertising and promotional activities prior to the existence of competition in its main consumer market. Adoption of such customer-oriented practices was more pronounced initially in the business segment. Advertising and promotional activities to consumers became increasingly significant as the administration modernized and developed innovative services. This growth in promotion and in its sophistication accelerated within the new competitive environment following deregulation and, in particular, with the growth of the mobile sector. Both the external environment and internal organizational transformations thus need to be taken into account when analyzing growing adoption of advertising and promotion.

This systematic study of the introduction of advertising and promotional practices in the French telecommunications sector highlights how public organizations can introduce practices linked to market orientation. In the organization studied, the fact that increased advertising and promotional activity was driven by organizational transformation in the second of the three eras studied indicates the importance of investigating internal influences and external factors such as competition.

Value pricing requires a marketer to price his/her product according to the value the product brings to its user. A product with network effects makes it difficult to assess the value of the product to its customer, thus presenting a challenge to the value pricing principle. This paper reviews the relevant literatures in value pricing and network effects and provides an integrated model to price products with network effects. The value of a product with network effects is decomposed into two parts: autarky value and synchronization value. Linearly combining the two types of values, the model can price both stand‐alone products (with synchronization value equal to zero) and network products (with or without autarky value).

While it is quite natural for us to be drawn to the new potentialities wireless fidelity (Wi‐Fi) represents, we should give pause and place it within its proper context and take a long‐term view of the phenomenon. One of the repeated shortcomings of the research on new technologies has been that the researchers have time and again studied them in isolation. A new technology does not strike roots and grow on a virgin ground. Instead, it encounters a terrain marked by old technologies. The new technology’s growth then is shaped not only by its own potentialities but also the opportunities and restraints created by the systems based on old technologies. In order to expand the perspective beyond Wi‐Fi to those that preceded it, this paper draws on the framework provided by Infrastructure Development Model (IDM), which delineates eight stages through which infrastructure networks (railroads, telegraph, telephone, and others) typically go in their development, to study its emergence.