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The purpose of the study was to examine the effect of corporate social responsibility (CSR) and marketing capability on consumer behavioral responses in the mobile telecommunication industry in Ghana. Particularly, the study estimated the moderating effect of marketing capability on the relationship between CSR and consumer behavioral responses.

Both customers and employees of three major mobile telecommunication companies were sampled for this work. A mixed linear regression technique was used to examine the relationship between corporate responsibility, marketing capability and customer behavioral responses.

The empirical results revealed that marketing capabilities moderate the relationship between CSR and consumer responses in the telecommunication industry.

The study proposes practical dimensions to the mobile telecommunication companies that the extensive development of strong marketing capabilities serves a conduit for CSR to achieve favorable consumer responses.

The results have opened up rather a limitation studies on the moderation role marketing capabilities in relationship between CSR and consumer behavioral responses in the telecommunication industry.

The purpose of this paper is to empirically investigate the mediating effect of service quality (SQ) in the relationship between relational capital (RC) and organizational performance (OP) within the Egyptian mobile telecommunication setting.

A valid research instrument was utilized to conduct a survey of 384 top- middle- and supervisory- level managers from three Egyptian mobile telecommunications companies. The hypothesized direct relationships were tested through multiple linear regression, and the mediating effect was tested using a structural equation modeling technique.

The results revealed that the firm's “customer and supplier relations” and “marketing capability” positively affect both OP and SQ, “customer knowledge” positively affects SQ only, while “strategic alliances, licensing and agreements” do not have an association with SQ or OP. Moreover, SQ was found fully mediating the effect of RC on OP.

This is an empirical research applied in the Egyptian telecommunication setting. Its results need further investigation in other settings and countries. Also, traditional limitations of a cross-sectional study apply with respect to the attribution of causality and the time lag effects.

The optimal procedure for the Egyptian telecommunications companies is to focus their efforts on leveraging all four components of RC in order to improve SQ and consequently enhance their OP. The telecommunications companies must do all they can to connect the unconnected. As the current COVID-19 pandemic crisis has shown, connectivity is a public good.

This is the first research that merges the concepts of RC, SQ and OP in an integrated model, and tests this model empirically in the Egyptian mobile telecommunications setting.

Telecommunication has a decisive role in the development of technology in the current era. The number of mobile users with multiple SIM cards is increasing every second. Hence, telecommunication is a significant area in which big data technologies are needed. Competition among the telecommunication companies is high due to customer churn. Customer retention in telecom companies is one of the major problems. The paper aims to discuss this issue.

The authors recommend an Intersection-Randomized Algorithm (IRA) using MapReduce functions to avoid data duplication in the mobile user call data of telecommunication service providers. The authors use the agent-based model (ABM) to predict the complex mobile user behaviour to prevent customer churn with a particular telecommunication service provider.

The agent-based model increases the prediction accuracy due to the dynamic nature of agents. ABM suggests rules based on mobile user variable features using multiple agents.

The authors have not considered the microscopic behaviour of the customer churn based on complex user behaviour.

This paper shows the effectiveness of the IRA along with the agent-based model to predict the mobile user churn behaviour. The advantage of this proposed model is as follows: the user churn prediction system is straightforward, cost-effective, flexible and distributed with good business profit.

This paper shows the customer churn prediction of complex human behaviour in an effective and flexible manner in a distributed environment using Intersection-Randomized MapReduce Algorithm using agent-based model.

The Internet, with its requirement for high‐quality, high‐speed connections, places heavy demands on telecommunication infrastructure. In most LDCs, however, national and international Internet connectivity is in short supply: optical fibres may not be available, satellite links are limited and expensive, and internal telecommunication infrastructures are typically concentrated in a few main cities and present severe shortcomings in rural areas. These obstacles, together with lack of clear telecommunication policies and regulations and an internal market that is often closed to competition, result in a lack of investment and highly‐priced services, all of which impede Internet penetration. All the above‐mentioned elements are connected, and an intervention on one of them could positively impact on all the others. Improved, low‐cost, international Internet connectivity could transform this “vicious circle” in a “virtuous [Internet] circle”?

The purpose of this paper is to examine the intersection of formality, informality, structures of power, gender, and social norms in the mobile telecommunication industry in Cameroon, and to investigate the reasons for the over-representation of informal self-employed women at the base of the mobile telecommunication industry in the country.

This is a qualitative study using interviews and observations.

Cameroon’s mobile telecommunication industry is a “spaghetti bowl” where formality, informality, gender, structures of power, and social norms are intertwined. In Cameroon’s mobile telecommunication industry, there is no static division between formality and informality, rather, there is a connection between formality and informality to ensure the unity and totality of the airtime credit distribution system. Self-employment in the mobile telecommunication industry is gendered.

Analysing the intersection of gender, class, formality, informality, social norms, and structures of power in the functioning of the mobile telecommunication industry in the Cameroon is original.

Switching cost is an important concept in the study of consumer loyalty which has implications for organizational business strategy and regulatory policies. Much research has already examined the formation and influence of switching costs on the consumers' repeated purchase intentions, but little research has focused on quantitative measurement of the switching cost itself. This paper aims to address this issue.

By game theory, a complete Nash‐Bertrand model is proposed to accurately estimate consumer switching costs considering price compensation and transport costs in a duopoly. The relationship between switching costs and market structure is then analyzed by using the example of Hong Kong's wireless telecommunication market. From the observed data of China's wireless telecommunication industry, the model calculates switching costs per year of China Mobile and China Unicom's users respectively, as well as other variables.

The results demonstrate that reducing consumer switching costs will benefit small operators and increase competition in a winner‐take‐all market.

The model is valuable in calculating unseen switching costs and studying the impact of switching costs on market structure, especially for a duopoly in telecommunication.

A review of relevant literature reveals a great deal of information on the possible use of cell phones for Internet access via the emerging wireless application protocol (WAP) technology, but little information if any exists about the link between cell phones and libraries. Going by the wide use of wireless networks in libraries especially in Western countries, it is possible that as cell phone technology continues to evolve and mature it could have a significant impact on libraries in the same way the Internet did. Ironically, today, a review of cell phone use in libraries only reveals efforts that are being made to dissuade users from making or receiving calls on their handsets within libraries. Few efforts are geared towards exploring ways that cell phone technology could be used to enhance library operations. Attempts to demonstrate that cell phones may in future provide solutions to libraries’ problems of connectivity especially in the remote areas of the Southern African Development Community member states.

This paper aims to empirically analyze the extent to which advertising reception among consumers with a migration background (German-Turks) is influenced by a person’s strength of national identifications with his/her country-of-origin (COO) and with his/her country-of-residence (COR). The focus is on Turkey-sensitive advertisements (ads) of telecommunication service suppliers in Germany because such communication measures are quite common and about three million German-Turks constitute an economically important group.

Measures of COO and COR identification as well as of three ad reception criteria were obtained in a survey of 291 German-Turks and analyzed via moderated regression models.

Strength of COO identification was a significantly positive predictor of the frequency with which participants remembered Turkey-sensitive ads for telecommunication services. Additionally, COO identification related significantly to two criteria that capture facets of attitudes toward such ads. By contrast, COR identification acted partly as a moderator which attenuated links between respondents’ COO identification and two ad reception measures. Nevertheless, German-Turks with a strong COR identification (i.e. “accultured” consumers) were still receptive to Turkey-sensitive telecommunication services ads even if their self-image was simultaneously strongly dependent on their COO. “Alienated” German-Turks who identify neither with their COO nor with their COR were least responsive to ethnic ads.

The research indicates that marketing practitioners should not use uniform communication measures to address migrant consumers with a specific COO but segment this target group further by simultaneously considering their members’ COO and COR identifications.

The contribution of this paper results from the simultaneous inclusion of both COO and COR identifications as factors explaining differences in reactions to communication measures among migrant consumers which share the same COO. Furthermore, the scarcity of empirical work on reactions of German-Turks to ethnomarketing is reduced.

The main objectives of the paper are: to analyse marketing orientation application specifics in mobile telecommunication enterprises; and to develop and test an instrument for measuring the level of marketing orientation in the enterprises of the mobile telecommunication industry.

The marketing orientation instrument was derived from systematic comparative analysis of the relevant marketing literature, supplemented by additional criteria relating to innovation and organizational learning. The empirical research method was expert assessment, conducted by means of online questionnaires. Correlation analysis and comparison with data from secondary sources were employed to test the validity of the procedure.

The empirical research findings confirmed positive relationships between marketing orientation, enterprise performance and learning orientation in the target industry, but not between marketing orientation and innovativeness.

The paper reports a field study of marketing orientation in the mobile telecommunications industry in the 15 countries of the pre‐2004 European Union. After acceptance of the new members into the EU there is a need to investigate the marketing orientation of the mobile communication operators in the newly accepted EU countries.

The proposed marketing orientation instrument can be used to solve the issues of marketing orientation development. An enterprise is expected to achieve better performance results by improving operations related to each criterion of the measuring instrument, under conditions of constant monitoring and learning.

The proposed marketing orientation development instrument is supplemented with additional innovation and organizational learning criteria. The first empirical marketing orientation research was performed for mobile telecommunication enterprises in the EU and confirmed positive relations between the marketing orientation level and the performance results of the EU mobile telecommunication operators. This research presents the empirical evidence that marketing orientation positively correlates with the constant organization learning.

The purpose of this paper is to establish the importance and approaches in securing an organization's legitimacy from the network community of customers, suppliers and manufacturers, including private investors and state‐owned institutions when marketing their products.

The paper presents an inductive interpretative approach complimented by action‐based research founded on inquiry and testing.

The paper finds that the key to legitimacy success involves using legitimacy orientations to demonstrate commitment to the interests of constituents, acquiring legitimacy from them, but concurrently considering the central government's influence on a firm's legitimacy performance.

The multiple interactions proposed in this paper remain untested and might have to be modified pending further empirical testing and analysis.

In China's telecommunication market, a company's legitimacy emanates first and foremost from the development and commercialization of innovative and creative technological solutions. This requires good, creative management of technological resource and activity links, connecting the company's technology to network constituents which include local manufacturers, carriers, software developers, investors.

This is the first published paper that examines the proposed interactions among legitimacy orientations, alignments, and performances from a “market‐as‐network” perspective in a dynamic, transitional Chinese telecommunication market.