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Article
Publication date: 7 February 2018

Phouphet Kyophilavong, John Luke Gallup, Teerawat Charoenrat and Kenji Nozaki

The purpose of this paper is to investigate the tourism-led growth hypothesis in Laos.

Abstract

Purpose

The purpose of this paper is to investigate the tourism-led growth hypothesis in Laos.

Design/methodology/approach

The authors test the tourism-led growth hypothesis using autoregressive distributed lag (ARDL) cointegration estimation (Pesaran et al., 2001) and Granger causality tests.

Findings

The results of this paper show that when tourism is forcing variable, there is no long-run relationship between tourism development and economic growth. The Granger causality test demonstrates that there is a uni-directional causality running from economic growth in tourism.

Social implications

The empirical results and policy recommendation may be useful for other small developing countries.

Originality/value

This study is the first study to investigate the relationship between tourism development and growth in Laos, using a relatively new econometric approach – ARDL bound testing.

Details

Tourism Review, vol. 73 no. 2
Type: Research Article
ISSN: 1660-5373

Keywords

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Article
Publication date: 24 August 2021

Piriya Pholphirul, Pungpond Rukumnuaykit, Teerawat Charoenrat, Akkaranai Kwanyou and Kitisak Srijamdee

The objective of this study is to determine how service marketing strategies affect enterprises in the tourism and hospitality industry, especially, operators in small…

Abstract

Purpose

The objective of this study is to determine how service marketing strategies affect enterprises in the tourism and hospitality industry, especially, operators in small towns that are not tourism destinations and visited only by small numbers of tourists.

Design/methodology/approach

This study investigates the impact of 4P strategy implementation on the potential and profitability of service operators in Nong Khai Province, Thailand, by using an econometric model and defining dependent variables in order to classify firm performance into 3 areas, namely, (1) revenue, (2) cost/expense and (3) profit—in log form.

Findings

Study results show that tourism and hospitality service operators have to place emphasis on “development,” starting from upstream processes such as research and development and utilizing local wisdom and reflecting cultural identities as well as focusing on downstream activities, including adoption of modern media. At the same time, operators should also emphasize marketing and sales promotions as well as seek publicity through websites and online social media in parallel with developing downstream activities.

Research limitations/implications

This paper only focuses on Nong Khai Province as the research area because, first, Nong Khai has a relatively low income per capita and is located in Thailand's Northeast, the country's poorest region. Second, Nong Khai is a border province, adjacent to the Lao PDR, and thus there are numerous tourists from the Lao PDR and overseas countries who travel in and out of the province through the Thailand–Lao border checkpoints.

Practical implications

Relevant government agencies should provide support throughout the development process from upstream to downstream in order to upgrade the potential of tourism and service operators in this small province by incorporating local identities used for creation of service products and by supporting marketing and sales promotions whether in the form of organizing various exhibitions events, publicity via the Internet, etc.

Social implications

Raising service standards of an organization and developing an acceptable quality brand and setting fair prices without taking advantage of consumers were strategies that played important roles. This set of strategies was implemented together with a development strategy for people also through the process of team building and knowledge management, including skill development through a training system, which also played an important role toward the sustainability of tourism and hospitality enterprises in Nong Khai Province.

Originality/value

It is believed that this paper is the first study to apply Stan Shih's innovation smiling curve in a small border province of Thailand. This study could shed the light for tourism and hospitality enterprises in a small and poor town in attempt to be the sustainability.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 7 October 2021

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Tourism and hospitality firms in less conventional tourist areas can improve performance by utilizing relevant service marketing strategies. Focusing on components of the 7 P marketing mix along with key variables enables positive outcomes in view of revenue, cost and profit.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Details

Strategic Direction, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0258-0543

Keywords

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