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Skin cancer is the world’s most prevalent form of cancer, yet it is one of the most preventable. Examines the challenge of communicating the “sun‐safety” health education message to teenagers. Teenagers represent a key audience, because skin‐cancer risks are strongly linked to sun‐exposure behaviour and experiences during adolescence. Focus groups involving those concerned with child sun‐safety were conducted in both Australia and the UK. In‐depth interviews with UK teenagers were used to explore their experience of the Internet and their opinions on its potential as a channel for promoting sun‐safety. Both Australian and UK teenagers felt that they lacked information on sun‐safety. Interviews showed that teenagers thought that a good Web site should have speed of access, ease of reading and navigation, good links, audio‐visual effects and interactivity. They saw the Internet as potentially useful in providing information about sun‐safety, suggesting the use of celebrities, prizes with competitions, and teenage‐ rather than health‐oriented sites. The evidence from this research suggests that sun‐safety is a health education issue on which the particular communication characteristics of the Internet can be utilised to good effect. The results suggest considerable synergy between the Internet as a medium, sun‐safety as a message and teenagers as an audience.

The purpose of this paper is to identify how reality television (RTV) influences the socialization of teenage consumers in a developing country. While the influence of television on consumer behaviour has been researched extensively in developed countries, the effect of RTV on consumer socialization has not, particularly in the context of developing countries.

A combination of qualitative and quantitative research methods was used to develop the theoretical model, constructs and measurement variables. The data were then analysed, and the hypotheses tested and confirmed using structural equation modelling.

RTV has a positive influence on the socialization of teenage consumers in a developing country. Teenagers’ consumption-related cognition, attitude and values are strongly affected by RTV. Furthermore, their consumption-related attitude is affected by consumption-related cognition and values. Social structural variables (parental control, peer-group influences, gender differences and social class differences) have an effect on teenagers’ RTV involvement and consumer-socialization process.

Current consumer-socialization literature identifies the role of TV in consumer socialization. However, there is very little extant literature about the role of RTV in consumer socialization, particularly from a developing-country perspective. Furthermore, in the present literature, consumption-related cognition, attitudes and values are considered outcomes of consumer socialization; however, this has not been empirically tested regarding teenagers’ involvement in RTV and its consumer-socialization outcomes. This research considers the involvement of teenagers with RTV, and the influences of various social structural variables from a developing-country perspective.

The next generation of shoppers is hitting the stores, and forward‐thinking retailers are following their every move. For retailers who target the teen market, developing strategies aimed at reaching this market are complex. This study was conducted for a large south‐eastern US department store chain which was interested in learning more about the purchasing behaviours of teenagers. The purpose of the study was to examine the relationship between jean purchase criteria, the type of store selected when purchasing a pair of jeans and teenagers’ purchasing behaviours. The sample consisted of teenagers aged 14 to 18 years old who were enrolled in a required economics class in four representative high schools. Results indicated that jean purchase criteria and type of store impact on both information‐seeking behaviours and price‐conscious purchasing behaviours among teenagers. For the information seeker, price, wash and brand were statistically significant and influenced the degree of information‐seeking behaviour. The cost‐conscious teenager was influenced by price, brand and quality. In addition, males and African Americans placed a greater importance on the store where purchases were made than did females and whites, respectively. Opportunities exist for all types of stores which are interested in attracting the teen market. Retailers need to understand where teenagers shop and the criteria that they use for selecting a store. Additional research needs to be conducted to investigate the cross‐shopping behaviours of teenagers and the store selection criteria they use.

The purpose of this paper is to analyse key drivers of teenagers' attitude toward mobile advertising and its effects on teenagers' mobile advertising acceptance.

A proposed model of affective (irritation and entertainment) and cognitive (perceived usefulness) antecedents of attitude toward mobile advertising and its effects on mobile advertising acceptance is analysed. The sample consisted of 355 Spanish teenagers. The model was tested using structural equation modelling.

Findings show that entertainment, irritation and usefulness are key drivers of teenagers' attitude toward mobile advertising. Moreover, perceived usefulness reduces irritation. The authors' model also suggests that improving teenagers' attitude toward mobile advertisements is a key factor for teenagers' mobile advertising acceptance.

This research offers practical implications for marketing managers interested in targeting mobile advertising campaigns to teenagers. Marketers should take care of the number and frequency of messages being sent in order to avoid teenagers being irritated by their advertising attempts. Marketers can improve attitude through message personalization, content relevance and enriching the sales messages with entertainment features.

While consumer‐driven factors such as perceived control or trust have deserved a lot of attention, little research has focused on the role of emotions on attitude and behaviour towards mobile advertising. This paper combines the influence of cognitive and affective message‐driven factors on teenagers' attitude and behaviour towards mobile advertising.

The purpose of this paper is to investigate how vicarious role models such as television celebrities and entertainers influence purchase intentions of teenagers in Botswana.

A survey research design was used. Data were collected from a convenience sample of 200 senior secondary school students using a structured questionnaire. The measures used in the questionnaire were adapted from previous scales.

The results reflected that there is a relatively high level of vicarious role model influence of television celebrities and entertainers among teenagers in Botswana. Similarly, the results of regression analysis demonstrated that television celebrities and entertainers as vicarious role models positively influence teenagers' purchase intentions, especially their switching behavior and response to the problem.

By examining how vicarious role model influence of television celebrities and entertainers affects the purchase intentions of Botswana teenagers, this study has not only studied a cultural context that has not been investigated before but also enriches the existing body of research on how young consumers acquire purchase‐related behavior.

Based on the findings of the current study, marketers could safely use vicarious role models such as celebrities and entertainers when designing television advertisements aimed at the teenagers segment.

It is widely held that teenagers learn a significant proportion of their purchase behavior through direct and indirect contact. Hence, various socialization agents that influence teenagers' purchase behavior have been studied using western samples. The paper is one of the few that have contributed knowledge about how the purchase behavior of teenagers in an African context is influenced by television celebrities and entertainers as socialization agents.

This paper aims to examine the extent of teenagers' influence on family purchase decision of the video game console.

The paper analyzes the significant impact of teenagers' gender and product importance toward their family purchase decision of the video game console. Altogether, 150 respondents (comprising school‐aged teenagers) participated in this survey. Various marketing strategies are suggested to market the video game console to the specific market segment, thus fulfilling these teenagers' wants toward the video game console.

This research discovers some significant differences between the teenagers' gender and product importance toward their family purchase decision of the video game console. Therefore, there is a need for marketers and managers to understand what these teenagers want. Only then can these marketers be able to direct their marketing strategies to fulfill this teenager segment.

Results are limited to practitioners involved in the electronic games and education industries only.

Managerial implication suggests several strategies to market the game console to these teenagers, with a great emphasis on the impact of technological means toward this particular market.

New approaches are proposed as a means to market electronic games to the teenager segment. A majority of the studies on the game console as one of a number of electronic games have focused on the USA, UK and Japanese markets; thus, there is a lack of studies that focus on the game console in the Malaysian market, which may be due to an underestimation of this young consumer sector.

The purpose of this paper is to assess the satisfaction of teenagers who are suffering from or are exposed to social damages of children and young adults’ publications in Iran.

A descriptive surveys approach with practical purposes is applied here. The tools used in this study include two researcher-made questionnaires. Two sets of participants constitute the statistical populations: 120 and 50 teenagers who were affected by or are at the risk of social damages. Data collection from the first set was through census, while the same from the second set is through the disproportionate stratified random sampling method. Another statistical population is the group of premier children publishers during 2006-2016.

The teenagers’ satisfaction mainly is involved with: perceived quality, expectations and perceived value. “Music” and “Recreational and performing arts”, internet-based resources, “Electronic materials” and “Real stories” are ranked as having the highest mean value in information needs, formats and literacy genre among teenagers, respectively. The findings here indicate that the teenagers participated are satisfied with children publications to a great extent.

This is the first research which used the CSI Model for assessing the satisfaction of teenagers at risk and vulnerable to social damages.

The purpose of this study is to explore the association between eating patterns, social identity and the well-being of adolescents via a mixed methods study of Chinese teenagers. The specific research questions presented in this study are as follows: What is the relationship between social eating and well-being? How is the relationship between social eating and well-being mediated by social identity?

This study is based on a sequential mixed methods study, including interviews with 16 teenage–parent dyads, and a large-scale survey of over 1,000 teenagers on their eating patterns, conducted with the support of public schools. A model that tests relationships among social eating, social identity and subjective well-being is developed and tested.

The results show that dining with family members leads to improved subjective well-being for teenagers, through a partial mediator of stronger family identity. However, dining with peers is not found to influence subjective well-being.

The privileged position of family meals demonstrated through this study may be an artifact of the location of this study in one Chinese city. Further research is needed related to the connections among social identity, objective well-being and the social patterns of teenagers’ food consumption behavior.

To improve the subjective well-being of teenagers, families, public policy-makers and food marketers should support food consumption patterns that promote family meals.

While many food-related consumer studies focus on the individual, social and environmental influences of food choices of adolescents, few studies address how eating patterns affect overall well-being. These results reinforce the importance of understanding the effect of the social context of teenagers’ eating patterns on health and well-being.

The purpose of this paper is to examine the social adoption of the mobile phone by Irish teenagers in city, town and rural settings. It aims to investigate two key areas that have influenced the teenagers' social adoption of the mobile phone: first, the influence of locational and socio‐economic factors on mobile phone usage; second, how the teenagers' adoption of recently emergent Web 2.0 applications (social‐networking web sites and instant messaging services) tends to bring about a re‐positioning of the mobile phone's role as a communications channel.

The paper draws on a social shaping and domestication of media technologies approach, using original empirical data from a survey of teenage respondents and six focus groups.

The findings suggest that the teenagers' relationship to the mobile phone is evolving as newer communications applications emerge. In particular, the technical competencies and media literacies necessary for multi‐model communication are evolving fastest where locational and socio‐economic conditions are most favourable.

Although access to the mobile phone cuts across the strata of society, people's capacity to benefit from it – and from other forms of multi‐modal communication – is not evenly distributed. The paper argues that, despite universal ownership of the technological device among the sample of teenagers, the mobile phone is caught up in wider digital and socio‐economic divides.

This paper aims to diagnose the differences among the Malaysian teenagers' ethnicities, influence strategies and family purchase decisions of mobile phones.

A total of 700 questionnaires were distributed to respondents aged 13 to 17 years in private secondary schools in Malaysia to analyze their influence in family purchase decisions. At the end of the paper, the research and practical implications are discussed and opportunities for future research are provided.

Malaysian teenagers' ethnicities have no significant differences on family purchase decision and bargaining strategies. However, there is a significant difference between teenagers' ethnicity and persuasion strategies.

Results are limited to the use of survey method that focuses on individual unit of analysis (i.e. teenagers) in private secondary schools only. This may limit the generalization of the study.

Marketers should consider using a marketing mix based on ethnic segmentation, especially when marketing mobile telecommunication products to Malaysian teenagers.

This paper shows that even though the influence of teenagers in family purchase decision has occurred for decades, very little attention has been given to understanding the behavior of the teen market in the context of a developing country, i.e. Malaysia. This paper attempts to provide new insights in understanding teenagers' behavior by examining the influence of Malaysian teenagers towards their family purchase decisions.