Search results

This research aims to examine some of the main sources of frustration in the relationship between retailers and teen shoppers and the coping strategies they use as they interact with each other in a mall environment.

Data were collected from retailers and teen shoppers via depth interviews and the data were coded using a grounded theory approach.

Retailers in the study expressed frustration with teen shoppers arising from disruptive behavior, and refusal to accept assistance. Retailers attempt to deal with these issues at both the individual and the corporate level. Teens' frustration with retailers stems from being ignored, and/or treated with suspicion. Teens also indicated that retailers attempt to manipulate and persuade them. Teens deal with these issues by neutralizing or proactively coping with the situation.

The results of this study provide some significant insights for retailers. Most of the retail informants did not report any specific training with respect to interacting with teenage shoppers. The results of this study, however, suggest that providing retail employees with an understanding of teens' shopping behaviors and perceptions might promote more positive interactions with teen shoppers. This study utilized two independent sets of data to capture informants' perceptions and self‐reported behaviors. Studying actual interactions between retailers and teen shoppers might help to address any potential bias associated with self‐reported data.

The findings suggest that it is not a question of whether or not retailers should interact with teens but rather a question of how to interact with them so they do not feel ignored but also not pressured or treated with suspicion. Retailers should review the current strategies they use when customers first enter the store. By allowing teens to initiate the interaction, they are likely to feel more in control and less pressured.

Very little, if any, previous research has combined data from both retailers and teen shoppers in one study. Novel managerial suggestions are made as well as conceptual contributions in the under‐researched area of teen persuasion detection and persuasion coping.

Using the millennial cohort the purpose of this paper is to assess differences in shopping mall behaviour between three intra-cohorts groups: adolescents (13–17), emerging adults (18–23) and young adults (24–30+).

Using a self-administered questionnaire, respondents were recruited through random customer intercepts at a major shopping mall in a capital city in Australia using a team of trained research assistants. After initial descriptive between group examinations, discriminant analysis was applied to verify group membership.

Results show significant differences between groups. Attitudes based upon mall attributes varied significantly, along with expenditure and other behaviour. The study provides evidence of transitional differences within a generational cohort as mall consumers mature.

It serves as a focus for researchers to more actively consider intra-cohort segmentation relating to other generational cohorts.

Findings show that emerging adults to be moving away from attending the mall, which means, this group may be lost if retailers are not more proactive in attracting them or at least maintaining them. Coupling this with the group’s transition towards young adulthood, and the fact that these young adults are less likely to go to the mall there is a degree of urgency to develop strategies to keep this transition group engaged if financially feasible.

This research is important to ongoing theoretical perspectives of cohort theory and life cycle positions through its application to a more nuanced examination of the millennials cohort.

Retailers agree that segmenting and developing an understanding of target segments are important inputs to differentiating products and enhancing shopping propensity. Most shopping behavior and choice profiling tends to generalize rather than develop useful segment information. Thus, most results are not useful for targeting and positioning. A survey was conducted to examine shopping choice behavior of a very important and economically viable segment of this teen market called the “later aged female teen”. It was found that a typical later aged female teen was born to shop. Making the right choice, especially for her clothing, is important both from a social affiliation and a social influence position. This group felt brand (fit, look, and style) to be the most important attribute to consider in apparel choice and later aged female teens wanted excitement in their shopping venue. Shopping was important and there were risks associated with an incorrect choice of their clothing. Finally, the desire to stay and shop at the local mall seemed to be a function of the mall composition and excitement.

This paper aims to address two questions related to the magnetism or drawing power of suburban malls: first, does physical size matter, and second, what is the externalities effect of housing a Cineplex within a shopping center?

The study was carried out through an extensive survey covering 1,283 shoppers in nine selected suburban shopping centers in Singapore. The effects of physical size and the presence of Cineplex on the magnetism on the selected suburban shopping centers are evaluated using analysis of variance (ANOVA) tests. Their effect on shopping duration and expenditure pattern is also empirically tested using a recursive simultaneous equations model.

The survey results affirm that both physical size and the presence of a Cineplex enhance the magnetism of suburban shopping centers. A larger shopping center can facilitate a greater variety of shops and create a more pleasant environment for the shoppers, thus enticing shoppers to visit and stay longer. Cinema patrons prefer to watch movies at Cineplex located in shopping centers. Controlling for the endogenous relationship between duration of visit and amount spent in the shopping center, the regression results show that, while physical size and Cineplex have a positive effect on the duration of visit, they do not necessarily have a direct effect on the amount spent by the patrons in the shopping center.

One of the main challenges for mall owners and managers located outside the traditional shopping belt is how to attract shoppers to patronize their malls. While the impact of shopping center size on retail rents and center attractiveness has been addressed in the literature, this paper adds some new insights into the field. The focus on whether the presence of a cinema complex within a shopping center affects its magnetism or not is novel.

This study aims to determine the mall criteria that are the most crucial for the youth market by determining the winning brand in comparison to other offerings to understand what is required to gain a competitive advantage and to differentiate a mall from its rivals.

This study chose the Stochastic Multicriteria Acceptability Analysis-2 method to evaluate the mall preferences of young people. By using this method, the various criteria were evaluated for more than one alternative to find the best solution. JSMA program was used to analyze the data. The survey was administered using the mall intercept method to reduce sample bias.

The study identifies that the criteria that have the highest impact on the mall preferences of young people are the mall campaigns for loyal customers; the traffic in the mall locality and the mall’s parking facilities; the mall’s facilities for disabled people; the quality of the mall locality; and the quality of the people visiting the mall. The study reveals that a mall’s physical features, its facilities and the criteria related to employees have a very low impact on the mall choices of young people. The study further finds that the youth market has very low satisfaction levels for all of the identified criteria. This study reveals that this macro accessibility criterion is less relevant for the youth market than for the general population.

Despite the importance of this market, there is insufficient research on the shopping behavior of young people. They have a considerable impact on the purchasing decisions of their families, significant disposable income and constitute the future market for the sector. This study uniquely enables the sequential ordering of customers’ decision-making criteria and determines the effectiveness or impact of these criteria in the mall sector.

France has a long historic heritage with two world wars: the First World War (1914–1918) and the Second World War (1939–1945). Most people associate French culture with Paris, which is a centre of fashion, luxury, cuisine, art and architecture, but life outside of Paris is very different in its 96 regions. Concerning demographic and economic aspects, people aged between 15 and 24 accounted for 11.79 per cent of the total French population. France is currently the 22nd most competitive economic country in the world, with a high unemployment rate (24%) among those aged 18 to 25 through, which can explain why the French Generation Z is the most pessimistic about the future in Europe (with a score of 59%). Extremism and global terrorism (81%) are thought to be the greatest threats for the future by the young French people, from which the ‘Generation Bataclan’ got its name to refer to French young, open-minded demographic population traumatised by terrorist attacks. Parents are a pillar for the French Generation Z, with 89 per cent of them reporting that their parents influence the values they hold. Beyond the personal and familial sphere, Generation Z requires a reconsideration of management in the workplace. According to a 2017 ‘Gen Z management’ study conducted among 2,300 French young people (Gentina & Delécluse, 2018), the main important criteria for their future careers are ‘working as a team’ (28.8%), ‘developing skills’ (28.4%) and ‘challenging varied roles’ (16.2%). Moreover, 60 per cent of the French Generation Z reveal that they choose face-to-face meetings as their preferred form of communication, as opposed to emailing (16%) or instant messaging (11%).

The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services, but influencing retail atmospheric on personalised shoppers, the perception remains the same across industries. Retail atmospherics stimuli such as design, smell and others create behavioural modifications. The purpose of this study is to explore the atmospheric effects on brick-and-mortar store performance and personalised shopper's behaviour using cognitive computing based in-store analytics in the context of emerging market.

The data are collected from 35 shoppers of a brick-and-mortar retailer through questionnaire survey and analysed using quantitative method.

The result of the analysis reveals month-on-month growth in footfall count (46%), conversation rate (21%), units per transaction (27%), average order value (23%), dwell time (11%), purchase intention (29%), emotional experience (40%) and a month-on-month decline in remorse (20%). The retailers need to focus on three control gates of shopper behaviour: entry, browsing and exit. Attention should be paid to the cognitive computing solution to judge the influence of retail atmospherics on store performance and behaviour of personalised shoppers. Retail atmospherics create the right experience for individual shoppers and forceful use of it has an adverse impact.

The paper focuses on strategic decisions of retailers, the tactical value of personalised shoppers and empirically identifies the retail atmospherics effect on brick-and-mortar store performance and personalised shopper behaviour.

This study aims to examine the major influences of food choices of Chinese teenagers within a dynamic food marketing environment.

The paper reports findings from semi-structured interviews with high school students which examine teenagers’ guidelines for selecting food, along with their actual eating behavior.

The results reflect on how four major influences – personal, family, peer and retailer – may intersect to affect the eating behaviors of Chinese adolescents, as they navigate an intense education schedule during a time of rapidly changing cultural values. Different norms of food choice – nutrition, food safety, taste, body image, price, convenience, sharing, friendship and fun – are evoked according to the social context and concurrent activities of the teenagers.

The findings offer tentative insights related to the potential for promoting healthier eating habits for adolescents in urban areas of China.

The study demonstrates how, within this rapidly changing food environment, food retailers are creating alliances with teenagers to meet needs of convenience, speed, taste and social interaction.

Ann Taylor was founded in 1954, and its classic black dress and woman's power suit were staples for years. In 1995 Ann Taylor LOFT was launched to appeal to a more casual, costconscious consumer. Under Kay Krill's leadership, the division began to outperform the original flagship. When Krill was promoted to President/CEO of Ann Taylor Stores Corporation in 2005, she was challenged with rebuilding the Ann Taylor brand - (i.e., meeting the “wardrobing needs of the updated classic consumer”) while maintaining the image and market share of LOFT. By mid-2008, an additional problem appeared: the macroeconomic climate was posing considerable uncertainty, especially for retail businesses. Krill was firmly committed to long-term growth. However, given the 2008 situation, what could she do to unleash what she believed was the firm's “significant untapped potential”?