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Road policing is a key method used to improve driver compliance with road laws. However, the authors have a very limited understanding of the perceptions of young drivers regarding police enforcement of road laws. The paper aims to address this gap.

Within this study 238 young drivers from Queensland, Australia, aged 17-24 years (M=18, SD=1.54), with a provisional (intermediate) driver’s licence completed an online survey regarding their perceptions of police enforcement and their driver thrill-seeking tendencies. This study considered whether these factors influenced self-reported transient (e.g. traveling speed) and fixed (e.g. blood alcohol concentration) road violations by the young drivers.

The results indicate that being detected by police for a traffic offence, and the frequency with which they display P-plates on their vehicle to indicate their licence status, are associated with both self-reported transient and fixed rule violations. Licence type, police avoidance behaviors and driver thrill seeking affected transient rule violations only, while perceptions of police enforcement affected fixed rule violations only.

This study suggests that police enforcement of young driver violations of traffic laws may not be as effective as expected and that the authors need to improve the way in which police enforce road laws for young novice drivers.

This paper identifies that perceptions of police enforcement by young drivers does not influence all types of road offences.

Explains the concept of buzz marketing ‐ roughly, creating a stir ‐ and how it can be successfully applied to the teen market: its drivers are truth distorted, bad behaviour, and reality romanticised. Takes the shock value for buzz of the “South Park” TV show as a case study of bad behaviour, while Pop Rocks is an example of a product for which truth distorted created a rumour buzz; reality romanticised represents the practical idealism of teenagers. Outlines the requirements of a buzzable brand: invasive but invited, individualised, experiential, provocative, conspiratorial, connective and creative. Points out that buzz can also live in the adult world, with examples like a Mojito, a PDA, “Sex and the City”, and Viagra, while alcoholic drinks prosper through buzz. Lists the benefits that buzz brings to teenagers: they feel disenfranchised, are a subculture, seek stimulation, are engaged in selective identity formation, and aspire to be passionate people. Concludes with how a marketer could develop the drivers for a brand by creating an “alter ego” of what is the edge of the acceptable, the flipside of the brand’s persona.

Purpose – Driver education and licensing are two mechanisms used to reduce crash rates. The purpose of this chapter is to provide an overview of these countermeasures and consider how simulators can be used to augment more traditional approaches.

Approach – A literature review was undertaken evaluating key concepts in driver licensing including graduated driver licensing (GDL), the role of parents in licensing, compliance and enforcement, driver testing and how the driver licensing system impacts on levels of unlicensed driving. Literature regarding driver education for individuals who have and not yet obtained a licence was also reviewed.

Findings – GDL is a successful countermeasure for reducing the crash rates of young novice drivers as it limits their exposure to higher risk situations. The support for driver education initiatives is mixed. As there are big differences between education programs, there is a need to consider each program on its own merits. Driving simulators provide a safe environment for novices to gain experience. In particular, they may be bifacial for development of hazard perception and visual scanning skills.

Practical Implications – GDL systems should be introduced where appropriate. Existing systems should be strengthened where possible by including additional, best-practice and restrictions. When considering driver education as a countermeasure, the type of program is very important. Education programs that have been shown to increase crashes should not be introduced. Further research and development are necessary to ensure that driver education and licensing adequately equip novice drivers with the skills necessary to drive in the 21st century.

To analyze the emergence of cyberbullying in the news and to unveil the extent to which this new social problem is being constructed as a moral panic.

Ethnographic content analysis is conducted on a sample of 477 local and national newspaper articles published from 2004 to 2011. Goode and Ben-Yehuda’s five criteria of a moral panic – consensus, concern, hostility, disproportionality, and volatility – are used as a lens to analyze how this issue emerged in U.S. culture.

News coverage of this issue erupted within a very short time period, drawing important attention to a previously unknown social problem facing youth. Yet in the construction of cyberbullying as a new threat to social order, the news coverage sometimes inflates the magnitude and severity of the problem. In doing so, the media work to misrepresent, misinform, and oversimplify what is a more complicated and perhaps not yet fully understood issue among youth today.

Electronic aggression is something that is of growing concern to children, parents, educators, and policymakers. Evidence has begun to show that its effects may be as harmful as face-to-face bullying. Since the media play a vital role in the designation of certain issues as worthy of the public’s attention, it is pertinent that this information is presented in an accurate fashion, rather than simply promoting a moral panic around the topic.

Future research should move beyond print media to examine how TV, popular culture, and social media sites construct this problem. This should include research on the public’s understanding and interpretation of these mediated forms of communication.